BlogJet vs. LinkedIn Publishing Platform

It seems like a great tool to offer valuable content and increase the visibility of my brand. I've learned it's not a good tool to try to sell directly

Incentivized

• I like how it lets you publish long form content.
• I love how it lets me copy and paste words and links from my Wordpress website, and it all comes over without me having to reinsert the links.

Incentivized

• I was never a fan of the way people connect on the platform. For example, if I want to connect with someone I have to at least know them or their email address. There are situations whereas I want to connect with people whom I do not know.
• The platform is slowly turning into Facebook. More and more I see people posting things that do not belong. Linkedin is supposed to be a professional platform, I wish they would be more clear about that. People can and do post whatever they want, however some kind of reminder to people who use the platform would be nice.

The problem with Facebook for Business is that it is on Facebook. Facebook is a great way for a company to brand themselves. However a companies content is surround by other content that is often not professional. For example, if someone follows my company on Facebook and scrolls down their timeline and sees my post, it is intertwined in their feed with their Facebook friends. This could lead to your content being mixed in with others. With Linkedin, it is solely supposed to be used for professionals. People are not supposed to (even though some do) post things that may be deemed offensive. That is not the case with Facebook.

• My current company does not track ROI on the Linkedin platform.