Bloomreach - The Agentic Platform for Personalization vs. Sprinklr Marketing

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bloomreach - The Agentic Platform for Personalization
Score 8.5 out of 10
Mid-Size Companies (51-1,000 employees)
Bloomreach is presented as an agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses can use Bloomreach to create experiences that drive growth and loyalty. Bloomreach states that they currently drive personalization for 1,400+…N/A
Sprinklr Marketing
Score 8.0 out of 10
N/A
Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization. Supports end-to-end content planning, production and distribution on a single platform for lower content production costs and faster go-to-market. Content planning and scheduling…N/A
Pricing
Bloomreach - The Agentic Platform for PersonalizationSprinklr Marketing
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Bloomreach - The Agentic Platform for PersonalizationSprinklr Marketing
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeRequiredNo setup fee
Additional DetailsBloomreach pricing is quote-based. Bloomreach pricing is customized to the number of customers served, product catalog size, and the number of events executed – such as how many emails or SMS messages are sent.
More Pricing Information
Community Pulse
Bloomreach - The Agentic Platform for PersonalizationSprinklr Marketing
Considered Both Products
Bloomreach - The Agentic Platform for Personalization
Chose Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization is doing a lot of great work with GenAI and ML Model development which is something very special in a CDP offering. It also does marketing automation and A/b testing which lot of vendors have their own instead of having all …
Chose Bloomreach - The Agentic Platform for Personalization
I've selected Bloomreach cause it has Omnichannel orchestration and CDP in one.
Chose Bloomreach - The Agentic Platform for Personalization
The combination of af Marketing Automation tool and a Customer Data Platform in one was a great reason for choosing Bloomreach instead of splitting these into separate systems.
Chose Bloomreach - The Agentic Platform for Personalization
Stand out topics:
- Ease of use
- Multi-market support
Chose Bloomreach - The Agentic Platform for Personalization
Bloomreach is robust product that benefits from steady investment and some good experience. It lacks some of the latest automations and has a cost structure that is hard to manage and monitor. It is not user friendly but does accomplish most of the tasks we want to complete …
Chose Bloomreach - The Agentic Platform for Personalization
Having used Bloomreach Composable Personalization Cloud for the last 3 years, I can confidently say that it is the most sophisticated platform in my experience. The unifying of customer data in the platform has been an immeasurable strength in our Marketing arsenal. The support …
Chose Bloomreach - The Agentic Platform for Personalization
Bloomreach Commerce Experience Cloud is a great tool if you're in the B2C business and has a lot of different functionality to target a bigger database.
Chose Bloomreach - The Agentic Platform for Personalization
From a functionality perspective, Bloomreach Commerce Experience Cloud is on par or better than both alternatives at a much better price level.
Chose Bloomreach - The Agentic Platform for Personalization
Google Analytics
Chose Bloomreach - The Agentic Platform for Personalization
The ease of use of Bloomreach Commerce Experience Cloud and the scalability far exeeds that of Selligent. Selligent did have a number of things i did like such as a multilanguage dropdown which made it easy to switch between countries and lables. However teaching a new recruit …
Chose Bloomreach - The Agentic Platform for Personalization
The editing options are less but this restriction makes sure u get the most reliable data sources for your campaigns. It is also faster to build flows and calculate audiences.
Chose Bloomreach - The Agentic Platform for Personalization
The flexibility in Bloomreach can't be beaten by the other platforms. The customer service and the software
Chose Bloomreach - The Agentic Platform for Personalization
Bloomreach definitely has a lot more options and functionalities
Chose Bloomreach - The Agentic Platform for Personalization
At the time we changed the solution Bloomreach was much more far in the integration part and all other communication channels were added into the one scenerio builder using unique logic for filtering customers in order to segment them for particular campaigns.
Chose Bloomreach - The Agentic Platform for Personalization
Bloomreach allows for a far more detailed analysis of customer data than the other platforms compared to. The other platforms do provide far more out-of-the-box than Bloomreach, but would not allow us to bring the analytics function of the business in-house as Bloomreach has.
Chose Bloomreach - The Agentic Platform for Personalization
Bloomreach Commerce Experience Cloud is probably most unique in its lightweight yet robust architecture. Its scenarios, even ones relying on webhooks and complex logic, run really quickly as well as reliably. Compared to Salesforce Marketing cloud, it offers a more modular …
Chose Bloomreach - The Agentic Platform for Personalization
Airship is very new and limited in it's capabilites.
Chose Bloomreach - The Agentic Platform for Personalization
Bloomreach is by far the most complex tool I have worked on, and offers a complete set in one place.
Chose Bloomreach - The Agentic Platform for Personalization
Compared to Adobe Campaign, Bloomreach Commerce Experience Cloud is a much more modern tool more in line with the latest technologies. It does have a much narrower toolset though, but what limits it in one way allows it to concentrate and deliver very good results. Further to …
Chose Bloomreach - The Agentic Platform for Personalization
It was not a decision by me, but more like from the management and team leads.
Chose Bloomreach - The Agentic Platform for Personalization
Bloomreach is far superior than SFMC as that platform requires too much technical knowledge. Ometria is very good and I would say is quite similar to Bloomreach although I would say Ometria is a smaller company. DotDigital is also very powerful but not more so than Bloomreach. …
Chose Bloomreach - The Agentic Platform for Personalization
Bloomreach is a really easy to use platform compared to other CRM systems and allow faster integration to the other data sources. It allowed deduping services and the ammonization feature for data protection is really easy to set up which fields contain personal information and …
Chose Bloomreach - The Agentic Platform for Personalization
In my opinion, Bloomreach Commerce Experience Cloud is by far much better than other platform I've used before, the level of customisation you can do within the platform both from a marketing point of view but also from an analytics point of view is incredible.
Chose Bloomreach - The Agentic Platform for Personalization
Better in almost every aspect.
Only benchmark I'd consider are the calendar views and priority queue of Optimove.
Chose Bloomreach - The Agentic Platform for Personalization
Salesforce Marketing Cloud Email Studio
Sprinklr Marketing
Chose Sprinklr Marketing
We are also using Modern Engagement and both products combined together give us a perfect overview of paid&organic media performance.
Chose Sprinklr Marketing
This tool was much easier to implement and understand for my team.
Chose Sprinklr Marketing
Sprinklr is a more effective solution in terms of campaign operations for larger networks who operate at scale.
Chose Sprinklr Marketing
We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if Brandwatch is LEGO Duplo, then Socialbakers is LEGO Classic …
Chose Sprinklr Marketing
We selected the Advertising product because we were using the other products listed. I personally haven't used the Modern Care product but the customer service team loves it. I like using the Research and Engagement tools more as they feel less time-intensive to set up and use.
Chose Sprinklr Marketing
There are none, otherwise we would have switched.
Chose Sprinklr Marketing
I definitely prefer the native platform ad managers over Spredfast. They are much easier to use and saves me time and frustration. I usually just give up with Spredfast after I get so many errors that I can't figure out. I never have to worry that my ad is not running when I …
Chose Sprinklr Marketing
We use each of our tools for distinct projects and Sprinklr is the main social tool that we use, primarily because of the 'social listening' component which allows us to see where the conversation is among our competitors. This is critical in developing our positioning on …
Chose Sprinklr Marketing
I used Social Bakers in the past, but at this moment we use Sprinklr, and I like the platform.
Chose Sprinklr Marketing
Not part of decision making. Sprinklr was already implemented when I became involved with the platform.
Chose Sprinklr Marketing
I've only used the free version of Hootsuite and Sprinklr had many more functions than that (though Sprinklr was paid so not really and apples to apples comparison). HubSpot was more of a web content tool with social plugins which were fine but nothing special. Sprinklr was …
Chose Sprinklr Marketing
Sprinklr is above and beyond all other platforms currently on the market. No other platform meets the capabilities.
Features
Bloomreach - The Agentic Platform for PersonalizationSprinklr Marketing
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
7.9
Ratings
4% above category average
Sprinklr Marketing
-
Ratings
WYSIWYG email editor8.60 Ratings00 Ratings
Dynamic content7.80 Ratings00 Ratings
Ability to test dynamic content7.90 Ratings00 Ratings
Landing pages6.40 Ratings00 Ratings
A/B testing7.90 Ratings00 Ratings
Mobile optimization8.20 Ratings00 Ratings
Email deliverability reporting7.70 Ratings00 Ratings
List management8.00 Ratings00 Ratings
Triggered drip sequences8.60 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
8.3
Ratings
6% above category average
Sprinklr Marketing
-
Ratings
Lead nurturing automation8.80 Ratings00 Ratings
Lead scoring and grading8.30 Ratings00 Ratings
Data quality management7.30 Ratings00 Ratings
Automated sales alerts and tasks8.70 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
8.1
Ratings
9% above category average
Sprinklr Marketing
-
Ratings
Calendaring8.50 Ratings00 Ratings
Event/webinar marketing7.60 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
8.1
Ratings
7% above category average
Sprinklr Marketing
-
Ratings
Social sharing and campaigns7.80 Ratings00 Ratings
Social profile integration8.30 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
7.5
Ratings
3% above category average
Sprinklr Marketing
-
Ratings
Dashboards7.30 Ratings00 Ratings
Standard reports7.10 Ratings00 Ratings
Custom reports8.00 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
8.1
Ratings
8% above category average
Sprinklr Marketing
-
Ratings
API7.80 Ratings00 Ratings
Role-based workflow & approvals8.30 Ratings00 Ratings
Customizability7.80 Ratings00 Ratings
Integration with Salesforce.com7.20 Ratings00 Ratings
Integration with Microsoft Dynamics CRM8.00 Ratings00 Ratings
Integration with SugarCRM8.10 Ratings00 Ratings
Third-party software integrations8.30 Ratings00 Ratings
Content Creation
Comparison of Content Creation features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
-
Ratings
Sprinklr Marketing
7.0
Ratings
14% below category average
Ideation00 Ratings5.00 Ratings
Approval workflows00 Ratings5.00 Ratings
Content collaboration00 Ratings8.20 Ratings
Content calendar00 Ratings9.60 Ratings
Network for content licensing/production00 Ratings7.30 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
-
Ratings
Sprinklr Marketing
8.0
Ratings
1% below category average
Content hub00 Ratings9.10 Ratings
Forms / Gated content00 Ratings5.50 Ratings
Embedded CTAs00 Ratings9.10 Ratings
Content distribution00 Ratings7.30 Ratings
Content promotion00 Ratings8.10 Ratings
Content automation00 Ratings9.10 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
-
Ratings
Sprinklr Marketing
8.5
Ratings
8% above category average
Audience profiling and targeting00 Ratings8.10 Ratings
Closed-loop tracking and reporting00 Ratings8.50 Ratings
Content performance analytics00 Ratings9.60 Ratings
Campaign optimization dashboard00 Ratings7.70 Ratings
Competitive analytics00 Ratings8.50 Ratings
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Bloomreach - The Agentic Platform for PersonalizationSprinklr Marketing
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User Ratings
Bloomreach - The Agentic Platform for PersonalizationSprinklr Marketing
Likelihood to Recommend
9.8
(0 ratings)
7.0
(0 ratings)
Likelihood to Renew
9.1
(0 ratings)
-
(0 ratings)
Usability
8.6
(0 ratings)
-
(0 ratings)
Availability
8.1
(0 ratings)
-
(0 ratings)
Performance
7.4
(0 ratings)
-
(0 ratings)
Support Rating
9.1
(0 ratings)
8.0
(0 ratings)
In-Person Training
8.4
(0 ratings)
-
(0 ratings)
Online Training
9.1
(0 ratings)
-
(0 ratings)
Implementation Rating
7.2
(0 ratings)
-
(0 ratings)
Configurability
8.6
(0 ratings)
-
(0 ratings)
Ease of integration
8.8
(0 ratings)
-
(0 ratings)
Product Scalability
8.2
(0 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(0 ratings)
-
(0 ratings)
Vendor pre-sale
7.9
(0 ratings)
-
(0 ratings)
User Testimonials
Bloomreach - The Agentic Platform for PersonalizationSprinklr Marketing
Likelihood to Recommend
Perfect for onboarding, retention, win-back, and VIP nurture campaigns where customer behavior and timing matter. Excellent when you need to react instantly to customer actions across channels.


Example: A shopper abandons their cart and immediately receives a push notification followed by an email with the exact items they left behind.
Read full review
Sprinklr Modern Marketing is a great tool to gauge the competitive landscape on certain topics that your company may want to be known for. It is also great at indicating the share of voice % based on the amount of mentions in the social landscape. Linkedin API has many limitations though which is our most important social platform
Read full review
Pros
  • All in one. We have experience working with other CDP/Marketing suites and it is really difficult to connect their different modules. Bloomreach Engagement has been built to be a single product which makes everything easy to use
  • Fast and real-time. Other platforms struggle with getting real-time volumes or segmenting based on real-time events, that is not the case with Bloomreach Engagement
  • GCP partnership. Being deployed over GCP and having BigQuery as raw data export makes really easy to expand and connect with existing stacks
Read full review
  • Allows you to share and suggest pieces of content to other entities within the organization.
  • Has great reporting with lots of filters to drill down to the information you need.
  • It's easy to schedule posts and see them within the planner so you know you have your week or month covered. It's also easy to move things around if you need to reschedule something to a later date.
Read full review
Cons
  • While Importing the offline data, sometimes the auto detection is failed to detect the csv file
  • While we import with wrong mapping, even after pressing escape before the import starts, its not cancelling the import. it start running. It would be great if it stops the import
  • it would be great if we receive email for successfully finished imports too
Read full review
  • Sprinklr Marketing could be better at publishing, specifically with Instagram publishing and accessibility
  • Sprinklr Marketing needs to further develop its Instagram Story reporting for data and insights
  • Sprinklr Marketing needs to further develop its Facebook Events reporting for data and insights
Read full review
Likelihood to Renew
So far, Hippo is our ideal tool given its use of open standards which helps us to have a clear overview of what's coming next in the future Hippo releases. We are very confident in the future-readiness of the product
Read full review
No answers on this topic
Usability
In my time working with Bloomreach Commerce Experience Cloud, I always liked to work with it. It is crucial that you get support from experts from the beginning to show you how to work with the vast amount of options and activities to choose from. The learning curve is also well-rounded because of its user-friendly interface and highly skilled customer support.
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No answers on this topic
Reliability and Availability
It has always been available with great response times. Honestly in almost 5 years there was like one outage and I have to admit that it was solved so quick that I don't even know if it's fair to even call it that. Bloomreach is extremely reliable, can't fault it.
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No answers on this topic
Performance
ten out of ten, Bloomreach has revolutionised our marketing capabilities. It has allowed us to get real time data insights from our customers, and then put these into action. Previously it would be a very time consuming and slow process for us to get any sort of campaign out but not anymore, this has lead to increased conversions and revenue
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No answers on this topic
Support Rating
I have given this rating as i feel the team is very responsive and helpful whenever issues arise. Bloomreach - The Agentic Platform for Personalization provides clear guidance and practical solutions which make it easier to get campaigns live quickly. They also share the best practices and recommendations that help us make the most of the platform.
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Very responsive team, always ready to jump on a call or provide any other ad-hoc support, both for the central team as well as for the markets. I appreciate the opportunity to organise onboarding calls with the markets when we identify any needs in terms of trainings/upskilling
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In-Person Training
The Training was awesome
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No answers on this topic
Online Training
very informative and patient
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No answers on this topic
Implementation Rating
All the deployments were done on time
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No answers on this topic
Alternatives Considered
Having used Bloomreach Composable Personalization Cloud for the last 3 years, I can confidently say that it is the most sophisticated platform in my experience. The unifying of customer data in the platform has been an immeasurable strength in our Marketing arsenal. The support received from the Bloomreach Composable Personalization Cloud support team is also superior to that of any platform I have used previously, often receiving replies and advice within one hour of messaging.
Read full review
We selected the Advertising product because we were using the other products listed. I personally haven't used the Modern Care product but the customer service team loves it. I like using the Research and Engagement tools more as they feel less time-intensive to set up and use.
Read full review
Scalability
there is an option of multiple projects per organisation, customers and assets can be copied across. Multiple sites can be managed in one project, different activities organized under initiatives. Splitting work into sensible units is therefore well possible. The billing is based on number of tracked and number of stored events, no package-based deals. It should therefore be well scalable from a small e-store to a large corporation.
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No answers on this topic
Return on Investment
  • Emails, banners, and weblayers brought us an increase in conversion and additional profit.
  • From a marketers perspective, it allows us to reach far and wide and see how well a campaign is doing in real-time.
  • Knowing the customer allows improved communication and personalize our recommendations.
  • Bloomreach Engagement has created revenue uplift with acquisition and conversion.
  • The most effective tool out there when ROI is in question.
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  • Measurable and easy to see clicks and actions taken on ads lends to a positive or negative ROI depending on the call to action.
  • As far as the cost of the tool, it's good to manage and control many users so I'd say this is a positive ROI.
Read full review
ScreenShots

Bloomreach - The Agentic Platform for Personalization Screenshots

Screenshot of funnels that simplify targeting.Screenshot of retention-based insights about impact of changes in a product and the impact of major marketing campaigns.Screenshot of web layers with A/B testingScreenshot of the drag and drop campaign editorScreenshot of the WYSIWYG Email editor & Fully customisable Email templatesScreenshot of the CRM with 360° customer behaviour history