BlueConic

BlueConic

13 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
BlueConic	Score7 out of 10	N/A	BlueConic, the a pure-play customer data platform, designed to liberate companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. The vendor states over 300 companies use BlueConic to unify data into persistent, individual-profiles, and then activate it across customer touchpoints and systems in support of a wide range of growth-focused initiatives, including customer…	N/A

Pricing

BlueConic

No answers on this topic

Pricing Offerings
BlueConic
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes

Optional

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Community Pulse
Key User Insights
	BlueConic
Considered Both Products	BlueConic Missy Geyer Media Director in Marketing at Fusion92 (Marketing and Advertising, 501-1000 employees) Chose BlueConic I think the overall experience and customer service was better on the BlueConic side of things which is what swayed us in their direction. The GAM connection was also another huge plus for us. We ultimately chose BlueConic as our final CDP and we are very happy with that … Incentivized Helpful? Keith Lehman Digital and Social Content in Marketing at Hill's Pet Nutrition (Consumer Goods, 1001-5000 employees) Chose BlueConic BlueConic is more lightweight and allows for more unique experiences at the same time. Again - this isn't meant to perfect the core UX of your site, but sit on top to deliver unique experiences to control offer management and close rates. Incentivized Helpful? Trevor Patch Senior Marketing Technologist in Marketing at Lawrence & Schiller (Marketing and Advertising, 51-200 employees) Chose BlueConic BlueConic is definitely a leader in the CDP and marketing data space. After looking at several similar tools they stood apart due to the tools intuitiveness and power, along with their great customer support. Incentivized Helpful? E. Garrett Bewkes, IV Publisher at National Review (Publishing, 11-50 employees) Chose BlueConic BC is by far and large the most affordable, but definitely requires more 'in-house' data knowledge. Its capabilities are far less, but the others focus more on a data-overall approach, whereby blueconic is 1st party-focused. I found that all the bells and whistles of the "Krux… Incentivized Helpful?
	Would buy again
	No answers on this topic
	Delivers good value for the price
	No answers on this topic
	Happy with the feature set
	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic
	Implementation went as expected
No answers on this topic

Features

BlueConic

Comparison of Tag Management features of BlueConic
Feature	BlueConic 7.0 1 Ratings
Tag library	7.01 Ratings
Tag variable mapping	7.01 Ratings
Ease of writing custom tags	7.01 Ratings
Rules-driven tag execution	7.01 Ratings
Tag performance monitoring	7.01 Ratings
Page load times	7.01 Ratings
Mobile app tagging	7.01 Ratings
Library of JavaScript extensions	7.01 Ratings

Comparison of Audience Segmentation & Targeting features of BlueConic
Feature	BlueConic 7.0 1 Ratings
Standard visitor segmentation	7.01 Ratings
Behavioral visitor segmentation	7.01 Ratings
Traffic allocation control	7.01 Ratings
Website personalization	7.01 Ratings

Comparison of Customer Data Management features of BlueConic
Feature	BlueConic 7.0 1 Ratings
Account Scoring	7.01 Ratings
Customer Data Governance	7.01 Ratings
Data Connectors	6.01 Ratings
Data Enhancement	7.01 Ratings
Data Ingestion	7.01 Ratings
Data Storage	8.01 Ratings
Data Visibility	7.01 Ratings
Event Data	7.01 Ratings
Identity Resolution	7.01 Ratings

User Ratings
	BlueConic
Likelihood to Recommend	7.0 (4 ratings)
Usability	5.0 (1 ratings)