TrustRadius

Bluecore vs. TextUs

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bluecore
Score 8.2 out of 10
N/A
Following $6 million in series A funding from FirstMark Capital and others in 2013, the rapidly growing company along with its rapidly and broadly adopted product known as TriggerMail became Bluecore. But its function is as it was before the rebrand: an ecommerce focused trigger marketing product that uses email to retarget vacillating or distracted customers and grow online sales. Essential to Bluecore is customer behavior, assimilated in an automated fashion across disparate sources. Once…N/A
TextUs
Score 7.5 out of 10
N/A
TextUs is a business-class text messagingsoftware from the company of the same name in Boulder, a real-time communication platform designed to improve businesses communication with leads, candidates, and customers. TextUs currently serves sales, staffing and recruiting, SaaS, higher education, HR, healthcare, property management, financial services, and nonprofits, boasting a 98% read rate and up to 40% response rates.
$250
per month
Pricing
BluecoreTextUs
Editions & Modules
No answers on this topic
Standard Team Plan
$250
per month
High Volume Messaging
Customized Texting Plans
Offerings
Pricing Offerings
BluecoreTextUs
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
BluecoreTextUs
Considered Both Products
Bluecore
Verified User
Anonymous
Chose Bluecore
Bluecore is much more modern than Bronto; it also provides deeper analysis and personalization aspects which enable us to really engage our subscribers. The personalization is the biggest advantage, showing us behavior and attributes. Plus, the functionality is much easier and …
Verified User
Anonymous
Chose Bluecore
Bluecore impressed us from the start because of their focus on the email. I got the sense from SmarterHQ that they viewed themselves more as a segmentation tool. While also very useful, Bluecore made it easier to close the circle and take that segmented list all the way through …
TextUs

No answer on this topic

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BluecoreTextUs
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User Ratings
BluecoreTextUs
Likelihood to Recommend
8.2
(0 ratings)
-
(0 ratings)
User Testimonials
BluecoreTextUs
Likelihood to Recommend
If you have an e-commerce site with a large number of diverse products and a customer base made up of many different customer personas, then Bluecore is perfect. Our visitors are very unique, and we cannot market to each in with the same broad approach. Bluecore makes it possible to craft messaging that speaks to each as individuals.
Verified User
Anonymous
Read full review
No answers on this topic
Pros
  • Triggered emails
  • Audience segmentation
  • Integration with Facebook and Adwords
Verified User
Anonymous
Read full review
No answers on this topic
Cons
  • Embedded functionality for social media live preview
  • Heat maps don't always show up
  • More flexibility in navigation bar, can get uneven in proportion
Verified User
Anonymous
Read full review
No answers on this topic
Alternatives Considered
Bluecore is much more modern than Bronto; it also provides deeper analysis and personalization aspects which enable us to really engage our subscribers. The personalization is the biggest advantage, showing us behavior and attributes. Plus, the functionality is much easier and quicker to work through and provides a much better user experience when needing to duplicate blocks or widgets
Verified User
Anonymous
Read full review
No answers on this topic
Return on Investment
  • We've seen increased ROI through product personalization purchasing
  • We've been able to individualize our campaigns based on highest category affinity
  • We've seen engagement with our automated campaigns to help figure out exactly what blocks to include in these messages.
Verified User
Anonymous
Read full review
No answers on this topic
ScreenShots