TrustRadius

Bluecore vs. Wunderkind

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bluecore
Score 8.2 out of 10
N/A
Following $6 million in series A funding from FirstMark Capital and others in 2013, the rapidly growing company along with its rapidly and broadly adopted product known as TriggerMail became Bluecore. But its function is as it was before the rebrand: an ecommerce focused trigger marketing product that uses email to retarget vacillating or distracted customers and grow online sales. Essential to Bluecore is customer behavior, assimilated in an automated fashion across disparate sources. Once…N/A
Wunderkind
Score 2.6 out of 10
N/A
Wunderkind (formerly BounceX) is presented as a people-based marketing cloud. It includes behavior-based personalization capabilities for website content, email, and other channels. The vendor states digital businesses use Wunderkind to remember who site visitors are, allowing them to deliver high-converting, one-to-one messages on websites, through emails and texts, and in ads at scale.N/A
Pricing
BluecoreWunderkind
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BluecoreWunderkind
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
BluecoreWunderkind
Considered Both Products
Bluecore
Verified User
Anonymous
Chose Bluecore
Bluecore is much more modern than Bronto; it also provides deeper analysis and personalization aspects which enable us to really engage our subscribers. The personalization is the biggest advantage, showing us behavior and attributes. Plus, the functionality is much easier and …
Verified User
Anonymous
Chose Bluecore
Bluecore impressed us from the start because of their focus on the email. I got the sense from SmarterHQ that they viewed themselves more as a segmentation tool. While also very useful, Bluecore made it easier to close the circle and take that segmented list all the way through …
Wunderkind
Verified User
Anonymous
Chose Wunderkind
We've used both Emarsys and Klaviyo as our ESP, while using Wunderkind to handle email/SMS acquisition and abandonment emails. Wunderkind has proven to be able to capture more emails and send more behavioral emails with the contact matching technology.
Phil Irvine | TrustRadius Reviewer
Phil Irvine
Director CRM
Chose Wunderkind
We haven’t had a chance to do a thorough analysis but believe BounceX had a greater ability to reach a larger audience of customers with email
Best Alternatives
BluecoreWunderkind
Small Businesses
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.6 out of 10
Lead Forensics
Lead Forensics
Score 9.4 out of 10
Medium-sized Companies
Dynamic Yield
Dynamic Yield
Score 8.3 out of 10
Lead Forensics
Lead Forensics
Score 9.4 out of 10
Enterprises
Dynamic Yield
Dynamic Yield
Score 8.3 out of 10
Treasure Data
Treasure Data
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BluecoreWunderkind
Likelihood to Recommend
8.2
(0 ratings)
1.7
(0 ratings)
Support Rating
-
(0 ratings)
1.0
(0 ratings)
User Testimonials
BluecoreWunderkind
Likelihood to Recommend
If you have an e-commerce site with a large number of diverse products and a customer base made up of many different customer personas, then Bluecore is perfect. Our visitors are very unique, and we cannot market to each in with the same broad approach. Bluecore makes it possible to craft messaging that speaks to each as individuals.
Verified User
Anonymous
Read full review
BounceX is well suited if you want to boost list/customer base growth, but a tricky aspect of it for me is that I don't know the benefit smaller companies would get from BounceX to accelerate growth without having an existing customer base.
Verified User
Anonymous
Read full review
Pros
  • Triggered emails
  • Audience segmentation
  • Integration with Facebook and Adwords
Verified User
Anonymous
Read full review
  • Collect email addresses
  • Identify visitors across device and channel
  • Impact consumer behavior via email and browser push
  • Reduce exit rate on site
Verified User
Anonymous
Read full review
Cons
  • Embedded functionality for social media live preview
  • Heat maps don't always show up
  • More flexibility in navigation bar, can get uneven in proportion
Verified User
Anonymous
Read full review
  • Flexibility with iterating versions of behavioral email sequences - currently running into some issues with emails being inflexible when we think we have room to grow
  • Designing emails within brand standards
  • Identifying new areas for intent nurturing and improvement without making a site seem too cluttered
Verified User
Anonymous
Read full review
Support Rating
No answers on this topic
Beware if you buy from them you are committed for a year. It is too expensive for the offering and they offer no solutions for you to manage the process/tool at a discounted rate. Will not renew my contract, that’s for sure.
LL
Laura LeMond
CEO (Chief Executive Officer)
Read full review
Alternatives Considered
Bluecore is much more modern than Bronto; it also provides deeper analysis and personalization aspects which enable us to really engage our subscribers. The personalization is the biggest advantage, showing us behavior and attributes. Plus, the functionality is much easier and quicker to work through and provides a much better user experience when needing to duplicate blocks or widgets
Verified User
Anonymous
Read full review
We haven’t had a chance to do a thorough analysis but believe BounceX had a greater ability to reach a larger audience of customers with email
Phil Irvine | TrustRadius Reviewer
Phil Irvine
Director CRM
Read full review
Return on Investment
  • We've seen increased ROI through product personalization purchasing
  • We've been able to individualize our campaigns based on highest category affinity
  • We've seen engagement with our automated campaigns to help figure out exactly what blocks to include in these messages.
Verified User
Anonymous
Read full review
  • Loss substantial amount in estimated revenue from Black Friday sale issues
  • Loss substantial amount in brand equity due to Black Friday sale issues
Verified User
Anonymous
Read full review
ScreenShots