Blueshift vs. MoEngage

Blueshift is a great AI-based platform for travel companies that would like to retarget users as the platform is able to look at last searched dates, location, and hotel/ room type.

Incentivized

MoEngage is well suited for all tech-enabled businesses, as then one can integrate all the possible events or relevant metrics, push them on MoEngage, and then make meaningful insights out of that, and--most importantly--use those for improving their customer engagement. It's probably not suited for offline-only businesses, stores, etc.

Incentivized

• Recommendation
• Segment, event, and recurring campaigns offer a wide range of possibilities to smartly email people
• Use of AI to build predictive scoring

Incentivized

• Multi-channel campaign management
• User journey
• Analytics
• Data Insights

Incentivized

• Campaign management features like drag and drop, copying elements - general ease of use improvements to the UX
• Ability to move customers easily from one campaign to another with one click

Incentivized

• More complex use cases cannot be catered
• MoEngage has bugs that hinder operations
• Service level is quite bad when escalating issues
• Scalability is not the best when taking on high growth usage

Incentivized

We're not in the mood to start this process over at this time. A lot of hard work went into it.

Incentivized

Considering the inability to scale and the bad service level provided by MoEngage not sure if the organization will continue with the renew

Incentivized

It's good and mostly on-time support. But they have a lot of demand, hence at times, they take some time to get back to us. Overall, they know their game and most of the people we spoke with knew their domain very well.

Incentivized

Blueshift's capability with events and segmentation is unmatched - with other CDPs, we have not been able to replicate the ability to create an event based on customer behavior that encapsulates a payload of information regarding that particular action.

Incentivized

These have nearly the same features, an almost 90% overlap. Pricing- and support-wise MoEngage is better. Also, it's good for both app and web, whereas CleverTap is mostly mobile-centric and WebEngage is web-centric.

Incentivized

• Better ROI with more precise targeting
• More adapted to pressure
• Long to put in place however so it's taking time so we've potentially lost potential customers

Incentivized

• It has increased our customer retention.
• Improved average revenue per user through cross-sell campaigns
• It has helped us make faster decisions through real-time analytics.

Incentivized