Bonterra EveryAction vs. GoFundMe Pro

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bonterra EveryAction
Score 7.9 out of 10
N/A
Bonterra EveryAction enables nonprofits to increase efficiency, optimize supporter and prospect interactions, and raise more money by providing expansive fundraising, digital, and organizing tools on a unified CRM.N/A
GoFundMe Pro
Score 8.2 out of 10
N/A
GoFundMe Pro is nonprofit fundraising software designed to help organizations fundraise in any way they want, wherever they want. GoFundMe Pro aims to unlock new opportunities to inspire giving, reach broader audiences, and drive greater impact. GoFundMe states they have supported over $40 billion in giving since 2010.N/A
Pricing
Bonterra EveryActionGoFundMe Pro
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Bonterra EveryActionGoFundMe Pro
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalOptional
Additional Details
More Pricing Information
Community Pulse
Bonterra EveryActionGoFundMe Pro
Considered Both Products
Bonterra EveryAction
Chose Bonterra EveryAction
We replaced action network with Bonterra Development + Digital EveryAction because of the native integration into the voter activation network on NGP Van. It reduced the number of logins required, as well as the number of platforms we needed to maintain and have access to. The …
Chose Bonterra EveryAction
Blackbaud Luminate Online and Blackbaud TeamRaiser
Chose Bonterra EveryAction
We find Bonterra Development + Digital EveryAction CRM has more functionality
Chose Bonterra EveryAction
Salsa Engage, NationBuilder, Blackbaud Luminate Online, Blackbaud CRM, Blackbaud Raiser's Edge NXT, VoterVoice and part of FiscalNote
Chose Bonterra EveryAction
Nation Builder—I would say this is a very pared-down version of VAN that requires extensions and outside software to do about 80% of what VAN can do natively. NB does have a better geocoding system that can geocode a location with just the address and does not require …
Chose Bonterra EveryAction
In addition to the products listed above, I have also used many proprietary tools developed by the organization. I find Bonterra Development + Digital to be easy to setup and use, especially for smaller organizations with limited staff and resources. Many nonprofits are unable …
Chose Bonterra EveryAction
There's a bit more functionality that does not require coding with EveryAction compared to Tessitura. Blackbaud wasn't particularly user friendly and I probably would not use it again. I will say that I would want a mashup of Tessitura and EveryAction if I had my druthers, …
Chose Bonterra EveryAction
Our organization uses both SalesForce and EveryAction and the two programs work well together. SalesForce is our main database for maintaining donor and constituent information but does not allow us the ability to send mass emails, messages, and appeals. EveryAction is also …
Chose Bonterra EveryAction
I used Blackbaud at a University setting, which I believe was very appropriate. The database needed many people that were just in charge of keeping the database clean - so for a large organization, it worked well. However, for a small organization it would be far too complicated.
Chose Bonterra EveryAction
Much better performance and ease of use, more features, more flexibility.
Chose Bonterra EveryAction
Blackbaud is a Cadillac, and not needed by most small nonprofits of 3 million or less in income. We looked at several prior to choosing EveryAction. We are very pleased with EveryAction but wish that the training was more involved from a corporate perspective and that customer …
Chose Bonterra EveryAction
Jotform is very user-friendly and easy to use, but the reporting features don't even come close to what EveryAction can do. The fact that you can schedule reports from EveryAction puts it on a whole other level than Jotform. I have also used databases like Sure Impact, mPact …
Chose Bonterra EveryAction
Both are fairly good databases to use for data. I believe EveryAction has a better interface when it comes to tracking engagements and conversations. Aristotle price is a tad better.
Chose Bonterra EveryAction
It's completely different in my opinion, it doesn't serve the same purposes as those and is unique in what it does for our organization. The only thing it's comparable is to Airtable in terms of collecting & organizing data.
Chose Bonterra EveryAction
I haven't used another.
Chose Bonterra EveryAction
EveryAction is a robust tool that is an excellent database management system.
Chose Bonterra EveryAction
EveryAction is much better than these products listed above.
Chose Bonterra EveryAction
EveryAction is far superior.
Chose Bonterra EveryAction
I don’t use others
Chose Bonterra EveryAction
For me, the problem with comparing EveryAction is that it tries to do so much that it's hard to compare it to a single tool. Most of the online organizing tools it is usually contrasted with aren't yet on TrustRadius (e.g. Action Network, New/Mode, etc.). We lump these online …
Chose Bonterra EveryAction
Action Network is better, cheaper, and does the same thing as EveryAction. In all honesty, we are abandoning EveryAction in the coming months and transition to Action Network because we are tired of paying high rates for an unwieldy tools with poor support services. Again, we …
Chose Bonterra EveryAction
EA is more than 3x the cost of Active Campaign! We only chose EA due to their non-profit specific features.. ActiveCampaign uses terms not familiar to most non-profit teams (contract, prospect, funnel, etc.) and doesn't allow the customization of these labels. However, …
GoFundMe Pro
Chose GoFundMe Pro
I am still relatively new to my organization, and we were already set up with Classy before I got here. However, I know that they explored many other options, and Classy was chosen unanimously. We find it so helpful to have regular calls with a Classy representative, as it's …
Chose GoFundMe Pro
We decided to move from iATS Payments to Classy for a couple of reasons. The 3 biggest reasons were the variety of payment options for donors, the self-service donation portal, and the breadth of donation page/campaign templates.
Chose GoFundMe Pro
I have not used any other platforms like Classy. Given I came into this organization after Classy was already chosen, I was pleased with how easy it was to learn the platform and how user-friendly the entire thing is. Although I haven't used any other platforms like it, I would …
Chose GoFundMe Pro
In the past, we used Click and Pledge which was super customizable (if you knew how to code) and pretty simple. It was lacking in the peer-to-peer/crowdfunding areas and was TERRIBLE on the support side, which we realized we needed fairly often. Classy was more expensive but …
Chose GoFundMe Pro
We feel that Classy is superior to other options, but I also must admit that we're a small non-profit, so we haven't used a lot of other services at this time. Nevertheless, we highly recommend Classy for a wide range of purposes in the non-profit realm. It surely stacks well …
Chose GoFundMe Pro
We left TeamRaiser to go to Classy. With everything, there are tradeoffs. TeamRaiser is more feature rich, but harder to use.
Chose GoFundMe Pro
Classy is light-years ahead of DonorPerfect when it comes to creating customized pages for fundraising. DP's system was archaic and always looked like a 1990's MySpace page. Classy looks relevant and conveys more trust for our donors.
Chose GoFundMe Pro
CrowdRise has been better overall for us. They are both very similar, but CrowdRise was cheaper for our needs and integrated with more of the other software that we used. You can't go wrong with either, but we prefer CrowdRise over Classy. However, Classy has more expertise and …
Chose GoFundMe Pro
Classy is much better than Eventbrite but is far behind Cvent in terms of an event platform. Classy is mainly for peer to peer, but they rolled out an event function that works okay but is missing some key features, like the ability to send an invitation out through the …
Chose GoFundMe Pro
I like to give users the choice in which fundraising platform most resonates with them.
Chose GoFundMe Pro
We had a custom site built for our online giving and event registration and we could not build what we needed. Classy knew what we needed when we didn't even know it.
Chose GoFundMe Pro
I have not used or evaluated any other products like Classy. This was the system our nonprofit was using when I was hired. We have found no reason to look to other platforms as Classy has been invaluable to us. We really value Classy, and we are not looking to switch any time …
Chose GoFundMe Pro
I used Giving Fuel for a number of years, and while their prices are more competitive, they also don't provide the level of engagement and customer service coupled with great design and ease of use. Giving Fuel worked fine, but Classy has captured my attention and got my …
Chose GoFundMe Pro
NOTE: The platform we used prior to Classy was actually FrontStream-Firstgiving (not Panorama), but that was not listed. Classy is a much more dynamic platform, allowing us to take advantage of all that online registration and fundraising has to offer.
Chose GoFundMe Pro
Classy is the first and only fundraising platform we have integrated since inception.
Chose GoFundMe Pro
It was a huge mistake to switch away from Classy to FrontStream Panorama. Classy is much easier to use and much simpler to design. While FrontStream can be a bit more customized in its design it requires extensive knowledge of HTML or CSS coding, which is not ideal for a small …
Best Alternatives
Bonterra EveryActionGoFundMe Pro
Small Businesses
Bonterra Network for Good
Bonterra Network for Good
Score 9.6 out of 10
Bonterra Network for Good
Bonterra Network for Good
Score 9.6 out of 10
Medium-sized Companies
Bloomerang CRM
Bloomerang CRM
Score 8.1 out of 10
OneCause
OneCause
Score 8.8 out of 10
Enterprises
Blackbaud Enterprise Fundraising CRM
Blackbaud Enterprise Fundraising CRM
Score 7.6 out of 10
Blackbaud Enterprise Fundraising CRM
Blackbaud Enterprise Fundraising CRM
Score 7.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Bonterra EveryActionGoFundMe Pro
Likelihood to Recommend
7.7
(0 ratings)
7.6
(0 ratings)
Likelihood to Renew
1.1
(0 ratings)
-
(0 ratings)
Usability
3.5
(0 ratings)
9.0
(0 ratings)
Availability
8.0
(0 ratings)
-
(0 ratings)
Performance
8.5
(0 ratings)
-
(0 ratings)
Support Rating
1.9
(0 ratings)
9.9
(0 ratings)
Online Training
10.0
(0 ratings)
-
(0 ratings)
Implementation Rating
7.1
(0 ratings)
-
(0 ratings)
Configurability
5.7
(0 ratings)
-
(0 ratings)
Ease of integration
8.9
(0 ratings)
-
(0 ratings)
Product Scalability
10.0
(0 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(0 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(0 ratings)
-
(0 ratings)
User Testimonials
Bonterra EveryActionGoFundMe Pro
Likelihood to Recommend
Bonterra EveryAction is a good CRM to use if your company has institutional fundraisers, grants, and individual fundraising, as it is suited to manage the processes that go along with all of those. I've heard that SalesForce has more functionality than Bonterra EveryAction, but I think that Bonterra EveryAction has plenty to learn and is extremely useful.
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Well suited for organizations with large fundraising programs or many recurring donors, especially those who have the staffing to devote to reporting and fundraising data analysis. Variety of payment options is good for mobile-first or younger audiences who may be taking more frequent advantage of payment methods like Venmo and Apple Pay. Most useful if it is used in tandem as an event registration/event hosting platform (Classy Event Registration or Classy Live) as attendee data and fundraising is kept in a single place. Less appropriate for smaller organizations, or folks that will not be doing crowdfunding/peer-to-peer/events. There are other platforms that do standard donation pages well that have fewer bells and whistles but are accordingly cheaper.
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Pros
  • Some people find the Create A List tool more intuitive than other record-querying equivalents, which can make it easier for digital organizers to target and segment bulk emails, broadcast texts, door-knocking sheets, etc.
  • The ability to add custom fields on both Contact and Contribution records allows for some flexibility in making the system adapt to your organizing model
  • There aren't a lot of other tools out there that make phone banking quite as accessible
  • EveryAction's Email Series/Automations allow for some pretty sophisticated things to run mostly on their own, from welcome and reactivation series, to drip campaigns
  • For the most technical EveryAction users, the ability to customize online form appearance and functionality using callback functions allows for pretty intricate customization of submitter experiences (e.g. redirecting form submitters to different destinations based on how they filled out the form)
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  • The Classy platform is easy to use, both for the staff and our volunteer fundraisers
  • It's easy to build a great looking fundraising page
  • Classy support (particularly chat and phone) are attentive and responsive. Every one there is smart and nice!
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Cons
  • Tech support resolutions and turnaround time (when going through basic channels).
  • Continuity of the software—We recently lost a feature we had enjoyed for the first several months and were told that it is "not currently possible" with our version of VAN—even though we had it.
  • I wish you could see ALL bulk uploads at ALL times, not just the last 100 batches or lines.
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  • Campaigns lack customization options which can be limiting- while you can add code to make some changes, there is a basic framework that you can't always override.
  • Slow to roll out some donor payment options like Venmo.
  • Not inexpensive price point and on an annual contract, so the software is definitely an investment.
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Likelihood to Renew
We will never us EA, nor recommend them to another org, simply based on their failed promises to deliver training, on-boarding and then charging our account during our free 3 month period, then after cancelling the contract their legal department tried to force us to sign a cancellation agreement that barred us from writing reviews, making comments, etc!
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No answers on this topic
Usability
It's just so easy--there isn't a lot of techy lingo or graphics, so a regular person can log in and have a sense of what does what. There might be a few terms you need to learn, but everything is in common English so you can almost always find what you're looking for.
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VERY easy to use, but lacks flexibility. But very easy to learn and master, even for someone with technical skills. They offer live chat which is a great help for on-demand support. At higher call volumes, you may wait 10 minutes, but I’ve never waited for more than that and the support if 90% of the time very helpful.
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Reliability and Availability
The only issue I have had with availability is when I don't have my work phone with me, which prevents me from providing a multi-factor authentication code to access the portal. Other than that, I have not had an issue with availability or outages.
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No answers on this topic
Performance
Will not go higher than 8 because of how often I end up locked out
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No answers on this topic
Support Rating
I feel like product support and training should go hand in hand. Having to pay $5k to learn how to use a database is absolutely ridiculous and should be offered with the cost of your database, as it is with every other database I've ever used in the last 10 years of my career. With that being said, once I took the training, I found that the support was much more available. Having training and support behind a paywall is bad business in my opinion
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Classy's team was very helpful as we transitioned over, and helped us get everything set up quite easily. The few times we've had issues or questions, their online chat feature has been a quick way to get answers. On Giving Tuesday last year, the site went down, but Classy was quick with communication to its clients and had the problem resolved in about an hour. I know that if we have any problems or questions, the company and its team will be responsive and helpful. That makes a difference to me and our small team. We don't have time to troubleshoot or stay on hold for a long time waiting for support.
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Online Training
They went through all the features and explained in easy-to-digest details what features the system had. They were also responsive to questions we had. We were able to check in with the support team after training and received prompt followups that helped supplement the training after we had real-world experience using the system.
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No answers on this topic
Implementation Rating
It natively integrated with NGP Van extremely well. it also integrated very well with our zoom platform and our use of the Mobilize platform. The bulk upload feature allowed us to move large amounts of initial data into the platform easily. The removal of duplicates was also a fairly easy task.
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Alternatives Considered
I liked Action Network in that it was very user friendly. However, it didn't have the magnitude of features that EveryAction provides. But I appreciated the level of basic knowledge needed to use this to its extent of services. I kind of miss how easy it was to navigate and create when writing a newsletter. EveryAction has the special features that I need to update such as the domain.
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I have not used any other platforms like Classy. Given I came into this organization after Classy was already chosen, I was pleased with how easy it was to learn the platform and how user-friendly the entire thing is. Although I haven't used any other platforms like it, I would highly recommend it.
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Scalability
It just works whenever we need it. We'd grown our list and scaled up substantially since buying the product and have had no issues.
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No answers on this topic
Return on Investment
  • We are able to make informed fundraising decisions. We can easily see what campaigns were successful so that we know where to invest our time. We expect to see improved fundraising performance.
  • Saving time on data collection: Having automated reports on donations and grant funds raised is a huge time saver. Rather than spending hours once a quarter pulling information out of a bulky Excel sheet, we can simply refresh the reports we've set up and visualize the data anytime.
  • Saved money on other softwares since Bonterra EveryAction is a one stop shop: We've been able to cancel the subscription to our email marketing company since we send all our campaigns through the software. We are also able to send surveys and to host our donation page.
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  • This has been nothing but positive. We use the basic version so there is no fee associated with it other than a percentage of each transaction. So everything that comes in is added revenue where the only investment is staff time, but there is no monetary investment.
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ScreenShots

Bonterra EveryAction Screenshots

Screenshot of donor segmentation and targeting by evaluating donors' past behavior, which highlights best opportunities to improve retention, increase donor value, and raise more money.Screenshot of a single, unified platform to support all kinds of campaigns by sending newsletters, creating action alerts, crafting fundraising appeals, and building automated workflows with a modern, targeted email tool boasting deliverability rates.Screenshot of multi-channel workflow automations.Screenshot of a picture of an individual record. These feature customization options used to tailor the page and highlight important information.Screenshot of a Bonterra form. 33% of forms have at least one pre-filled file due to a previous action taken across our network, boosting overall conversion rates.

GoFundMe Pro Screenshots

Screenshot of the Campaign Designer: Campaign pages can be used to collect one-time or recurring donations through a customizable, mobile-responsive web page optimized for conversion.Screenshot of Studio: Users can create conversion-optimized campaigns through stories that inspire support.Screenshot of Live Events: Power events of any size and location with an event fundraising platform that unites donors around a customized experience.Screenshot of Recurring Giving: To build a reliable revenue stream and appeal to more donors for ongoing support.Screenshot of an Embedded Donation Form: Maximizes conversion and revenue on websites.Screenshot of Peer-to-Peer: This mobilizes supporters and gives them the tools to fundraise for a cause on their own.