Botify vs. Google Search Console

Botify is great for large websites because the crawler can handle millions of pages and a ton of data. If your site only has a couple thousand or hundred thousand pages, there are probably cheaper tools that can be used to crawl your site and you may not need as much in-depth reporting.

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If you just want to understand how much traffic you're getting from Google organic search results, and study the queries and landing pages that make up this traffic, this is a great tool. If you also want to figure out where you may be missing opportunities or making it hard for people to find your site, this can help with that. However, GSC is not going to give you step by step instructions for how to fix SEO issues, and won't help prioritize anything either. It's essentially like a car dashboard, but doesn't do any driving or tell you how to drive.

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• Allows you to filter down data to almost anything you can think of
• Combines keywords, log files, and site crawls into one report
• Gives you a holistic view of your site health

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• Provides details on what other sites contain backlinks to your site, along with the page they direct to within your site
• Displays impressions and click throughs for Google search queries
• Individual page performance by location and device category as it pertains to generating clicks leading to your site
• Basic indexing and readability issues within your site
• The new interface that just rolled out is much easier on the eyes

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• There are a ton of filters and it takes time to learn which one to use

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• I'd like more instructions about how to respond to certain errors I see - it can be difficult to understand when you see a red error message what it really means and how to fix it.
• I'd appreciate warnings being 'ranked' somehow to understand what's really a big deal, and what might be a minor issue.
• Search analytics is helpful but not comprehensive - you can only go back so far in the data, and can't see all the search terms that are sending traffic to your site.

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It's easy to use, but some features are lacking a clear explanation. Somethings don't always match up. For example, the Core Web Vitals often doesn't match what you would see in the Chrome Lighthouse report or the Google Page Speed Insights tool. The tool itself is a little too basic and has to be used alongside other SEO tools and other Google properties such as Analytics

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As with all Google software, your primary source of help is their forums, their knowledge base articles, or whatever tutorials you can find on the web. Often answers on their forums are not straightforward and may not address the actual issue you're experiencing. The KB articles are typically written like instruction manuals - for better or for worse. Tutorials on the web may vary, but the odds are good someone out there had the same questions as you and was kind enough to document their experience.

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Screaming Frog can't handle a crawl of our entire site because it is too large and would crash your computer. DeepCrawl's reports weren't as in-depth and didn't have as much functionality as Botify

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We are using Ahrefs and SEMRush along with the search console. Ahrefs helps in creating our backlink strategy while SEMRush for content gaps and opportunities. Search console is more preferred as it is completely free and data comes straight from Google. But you cannot see backlinks and ads in search console.

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• Decreased duplicate content
• Assisted with website migrations

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• I have used Search Console for every web project I have worked on. The results have always been outstanding.
• Surprising insights can be gained from the keyword analysis. I have discovered multiple profitable channels that weren't even on the radar.
• AMP has been a game changer over the last few years and this tool makes it extremely simple to ensure your pages are mobile friendly.

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