Braintree, a PayPal service vs. Shopify

Braintree is a good payment processor if you are looking to accept multiple payment methods across multiple geographies and localizations. It is also a good place to keep a single source of truth for customer payments and keeping payment methods on file. If you are only in one geography or would be fine with accepting only a single payment type, Braintree is not a good choice.

Incentivized

Shopify is perfect for companies who are looking to run a simple-to-medium base e-commerce system and aren't looking to get too fancy with integrations. Those companies, though, that have more complex integrations (especially with checkout) might be better off using another e-com system out there where you have access to the full core code.

Incentivized

• Extremely reliable which is incredibly important for payment processing
• Accepts all payments types we need to be able to accept from all around the world, which is very important for an international company like ours
• Has a great, easy to use API for building out additional functionality that Braintree itself doesn't support

Incentivized

• Constant support and guidance on global policies that might affect your business
• Flexible app integrations with an open storefront to allow developers to create helpful services for businesses as they grow
• Extremely customizable - allowing a business to shine and operate in their own unique way

Incentivized

• Not all companies support the use of Braintree. I wish there was more back-end support on some of the sites we wanted to use. This is more about the sites we want to use and less about Braintree, but it's worth mentioning.

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• Basic requests for store management are not out of the box. Shopify puts a lot of stock in their apps and app partners to bring some of the features that I expected to be out of the box. I've used Shopify for multiple clients and ran into roadblocks for each when we were unable to do basic things. Sometimes the apps are free and it's no big deal. Other times you have to pay for another service to do something as basic as set up stock out reports and notifications.
• Their support/team communication is poor. Again, working on multiple stores with license on all their levels and the support was consistently unresponsive or unhelpful.
• If you're a partner managing multiple stores, the log-in between the partner dashboard and your individual stores is confusing. I'm often found in a loop searching for the right place to log in because you can't access the stores you are a partner on in the same way as the other Shopify stores. Seems minor, but it's a frustrating thing I encounter often.

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There's a huge cost in migrating payment providers, and we're very happy with Braintree so far.

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Nothing we have used in the past or have seen thus far even comes close to offering what we get with Shopify Plus, especially for the price. You cannot even come close to getting what we are getting at the price we pay. We are beyond thrilled and Shopify Plus meets and exceeds all of our needs and expectations. We love it!

Incentivized

As a product, functionality has been fine for us. In our experience, some issues during On Boarding but because we had a dedicated Account Manager assigned to us, these issues were dealt with. Now we are a customer, it feels like they have stopped caring about us or aren't interested in working with us to resolve any issues we have.

It is fairly easy to use Shopify regardless of what task you are attempting to perform. Most things are customizable to a degree without requiring coding ability. I have very limited coding experience and have still been able to navigate my way around changing features of the website that require edits to the code with the use of AI and trial-and-error. This previously wasn't possible with the WooCommerce platform.

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Shopify support is always available when you need them.

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Shopify website speed is quite impressive. Even if we integrate couple apps, it does not hamper the site speed.

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Their support is a joke. There's nothing "supportive" about them. Every time I call in with an issue no one has an answer or even a recommendation. I am put on hold and no one ever comes back. It's time to find another processor.

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In terms of support I give Shopify a 9 out of 10 because they're always very friendly and thorough, and they personally can't solve my problem for me they always point me in the proper direction with the proper information I need to move forward

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Shopify offered us several trainings to setup a Shopify store, how to build a brand, SEO, product photography etc. All this content have been super helpful in our journey.

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It is simple for a developer to do.

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Just start now and make the switch, the sooner the better. You will love it and it is really a simple process

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Paypal's Business plan has a monthly charge in addition to the per transaction charges if you'd like to use recurring billing. Braintree gives you recurring billing options without the monthly charge and automatically sends a transaction receipt to the client each month. Once it is set up it is completely hands off which saves a lot of time.

Bank of America merchant products. They charge extra for setups that include manually entered credit cards. They also have high start up costs that would take a while to pay for themselves due since we don't process enough transactions to make it worthwhile.

Incentivized

Shopify out of the box had more features and did what we were looking to do that BigCommerce could not do without extensive customizations using a third-party vendor. That made it a very easy choice to switch to Shopify. Most of the customizations needed in Shopify we were able to do ourselves.

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Shopify has basic to high-end plans. The plans grow with the brand`s growth and I love that about Shopify.

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• The competitive rates we are receiving with Braintree through their program for BigCommerce enterprise customers have saved us quite a bit in sales costs.
• Braintree's fraud detection is likely set to very high as when we switched to Braintree we only received 1 fraudulent transaction in 2 years which is a huge relief.
• Prompt disbursements have granted us faster ROI than other payment processors.

Incentivized

• It got the store up quickly so the client could start selling. She was previously selling products on Etsy and Facebook and wanted to consolidate everything onto one website, so the main thing Shopify solved was to reduce the store owner's time in managing all her products on multiple sites. Also, we had previously built a website on Wix with all the custom functionality and branding she needed - a truly great, high-end website - but it performed so slowly that it was unusable. So the speed at which Shopify can be set up and then works on the page is appreciable.
• The website was manageable by the client - she could figure the system out herself after a while so she saved money on costs for hiring developers. She did have to hire developers to customize some of the plug-ins but costs are all relative; it wasn't a high investment compared to building a full e-commerce website. With the complexity and size of her product base and the functionality and branding she wanted to have in a website, and the potential of her business, she would have needed to invest well over $10,000 to get to where she really needs to be. In the end she kept the budget under $5000.00.
• Costs kept climbing with plug-ins having to be added with everything. My client became more involved in building the website and began to try multiple plugins, and she did not have the skill base to evaluate the plugins functionalities so she chose plugins that did not do everything she needed, and then ended up paying the plugin developers to customize the plugins. So on one hand, it's pretty amazing to be able to bring up an e-commerce website as quickly as a week or so, but on the other hand if you need anything customized or deeper functionality in regards to product searching and filtering on the web page, and management on the backend, it quickly goes beyond the skills of the average person to manage, and above their expected budget as well. In the end my client really did not get anything close to the functionality for the website we had originally envisioned.
• Shopify was the easiest way we could find to bring the client's products to a global market. We evaluated several other platforms and the functionality simple did not seem to be adequate, so Shopify seemed like the only solution that could do enough of what we needed and still stay within this client's budget. Really the problem in this project was not platform per se but that the budget wasn't large enough. Shopify managed to provide a solution for an ecommerce store with thousands of products on a tiny budget, so in the sense of pure functionality it provided the best value of all the platforms we evaluated. The solution still isn't big enough for this client's business though so, without having insights into this client's post-build sales results, my guess is that because her new website did not make her products easier to sort through, and she likely didn't have much more budget left to invest in SEO and other marketing of the website, her sales probably didn't increase substantially as a result of having built the website. So I think this project all in all did not likely have a high ROI.

Incentivized