Branch vs. Firebase

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Branch	Score8.6 out of 10	N/A	Branch provides a cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe. It provides cross-platform marketing, engagement and measurement solution for over 50,000 apps — including Reddit, Buzzfeed, Twitch, Groupon, and many more.	N/A
Firebase	Score8.5 out of 10	N/A	Google offers the Firebase suite of application development tools, available free or at cost for higher degree of usages, priced flexibly accorded to features needed. The suite includes A/B testing and Crashlytics, Cloud Messaging (FCM) and in-app messaging, cloud storage and NoSQL storage (Cloud Firestore and Firestore Realtime Database), and other features supporting developers with flexible mobile application development.	$0.01 Per Verification

Our main platform is free to all. Some of the free products that most apps find useful are content sharing, custom onboarding, referrals and organic app search. We have specialized products (Journeys (Smart Banner), Deep Linked Email, Dynamic Ads and Data Integrations) which are typically priced by volume of a company.

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Community Pulse
Key User Insights
	Branch	Firebase
Considered Both Products	Branch Metrics, Inc. Ben (Xiaojun) Li Cofounder in Corporate at LinkTime Corp (Computer Software, 11-50 employees) Chose Branch Branch's tracking analytics are not as effective. Currently, Branch Links only show stats for clicks from different platforms (Desktop/iOS/Android, etc.). It would be important if there is a way to know how to collect and show more user profiles such as location, male/female, … Incentivized Helpful? Sam Lepak Head of Digital Marketing in Marketing at YachtLife (Internet, 11-50 employees) Chose Branch We used to use AppsFlyer but unfortunately, we found errors in their mobile app attribution reporting. Firebase on the other hand, is a basic tool that has a lot of features, but the features are not extremely robust - especially the attribution or funnel reporting. As a result … Incentivized Helpful? Matheus Teixeira Torrano Co Owner in Marketing at Guni (Internet, 11-50 employees) Chose Branch It's really important that you analyze all your needs and compare them to the benefits that Branch provides to see if it fits. Incentivized Helpful?	Google No answer on this topic
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

User Ratings
	Branch	Firebase
Likelihood to Recommend	8.9 (15 ratings)	7.0 (28 ratings)
Usability	10.0 (1 ratings)	7.0 (3 ratings)
Support Rating	9.0 (1 ratings)	7.3 (6 ratings)

Branch vs. Firebase

Branch

Firebase

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