Branch vs. Localytics

Branch is the gold standard linking platform - other services like AppsFlyer or bit.ly aren't able to deliver the consistency Branch does. It is a developer platform as well, so your engineering team will be able to sink its teeth into many different use cases without worrying about how to "hack" it. I believe Branch can continue to become a simpler tool going forward, but the fact that it has a free tier and seeks to fit into YOUR tech stack makes it the easy choice

Incentivized

It is a great product for a smaller team to integrate into their app to start getting some in-depth analytics. The web interface is a great analytics tool without the need for writing SQL. Lack of Unity support makes it a lesser choice for mobile gaming. Like many third-party products, once data needs become substantial, the business will likely outgrow Localytics and will move towards an in-house solution.

Incentivized

• Branch Link's Desktop SMS is a very good feature, we use it on our landing page such as: https://acetutor.io/smsBoarding
• Branch Link's cross platform support for redirect is another powerful feature. We use it on our main website to redirect users to the correct App Store or Google Play to download our app: https://www.acetutor.io

Incentivized

• Great web interface which provides a couple of levels of pivoting and filtering of data
• Straight-forward integration for simpler use cases
• Access to raw data through S3 for use in your own data pipeline

Incentivized

• To my understanding Branch uses a last touch attribution method. Being able to change this setting or view the data between different attribution models would be extremely useful (first click, linear, time decay, etc).
• Not like it's a con, but it would be great for Branch to keep running totals on attrition rate and daily active users. Also maybe look into more integrations with data export partners - Appsee, Smartlook, etc.

Incentivized

• The biggest thing I would like to see with Localytics is the capability for more correlations. The limited amount of correlations available does restrict the type of analyses that could be done with the data.
• An easier interface to move data into Microsoft Excel would be very useful, rather than creating annoying workarounds.
• More/better automatically scheduled reporting, as well as an Excel plug-in to access the data rather than being restricted to the Localytics interface.

There is a lot of competition. I would renew if there isn't anything more exceptional that would justify the re-coding and implementation load costs

It's very usable. Multiple teams in the company are using it, and it never takes more than 5 mins to explain to someone how to use this.

Incentivized

We have never had any issue with support response yet. In fact, they have a local POC in our city too, who routes the urgent matters to their escalation matrix.

Incentivized

It would take several weeks to hear back from the billing team. It took 3 months to resolve an invoice last year. Their technical support is very responsive. I would typically get a response in under 24 hrs.

Incentivized

We used to use AppsFlyer but unfortunately, we found errors in their mobile app attribution reporting. Firebase on the other hand, is a basic tool that has a lot of features, but the features are not extremely robust - especially the attribution or funnel reporting. As a result we decided to give Branch and have been extremely pleased since.

Incentivized

We have not used other products but are going to start exploring making a switch to a new platform.

Incentivized

• It's improved sale attribution, which allowed us to spend on more effective channels and decrease spends on less effective channels.
• It's saved marketing spends, which were actual fraud through affiliate networks, as we were able to prove the fraud from Branch and avoided paying out to that affiliate.

Incentivized

• We have seen an increase in usage by sending targeted push notifications.
• For our purposes we don't need as many features as they offer.
• We have an overall negative ROI from Localytics.

Incentivized