Branch vs. Rebrandly

Rebrandly

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Branch	Score 8.6 out of 10	N/A	Branch provides a cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe. It provides cross-platform marketing, engagement and measurement solution for over 50,000 apps — including Reddit, Buzzfeed, Twitch, Groupon, and many more.	N/A
Rebrandly	Score 8.2 out of 10	N/A	Rebrandly is used to create, share and manage branded links. They offer companies and individuals the possibility to brand and shorten the links they share using a specific domain name of their choosing. With Rebrandly, users can create and share branded links directly through the browser extension while surfing the Web. It is then stored in a dashboard where users can measure results using their best in class suite of tools. Users can register a new domain name directly with Rebrandly,…	$14 per month 250 Links & QR codes per month

Pricing

Branch

Rebrandly

Editions & Modules

No answers on this topic

Essentials: $14
per month 250 Links & QR codes per month
Professional: $39
per month 1500 Links & QR codes per month
Growth: $119
per month 3,500 links & QR codes per month

Offerings

Pricing Offerings
Branch	Rebrandly
Free Trial
No	Yes
Free/Freemium Version
No	Yes
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

Optional

Additional Details

Our main platform is free to all. Some of the free products that most apps find useful are content sharing, custom onboarding, referrals and organic app search. We have specialized products (Journeys (Smart Banner), Deep Linked Email, Dynamic Ads and Data Integrations) which are typically priced by volume of a company.

Pricing tiers varies based on needs for links, users and custom domains. Up to an 18% discount is available for annual pricing.

More Pricing Information

Community Pulse
	Branch	Rebrandly
Considered Both Products	Branch Jon Neseth Manager, Customer Experience Chose Branch Branch's links are the most consistent in the mobile space. They work across desktop and mobile, where AppsFlyer and Deeplink's didn't consistently perform in both places. Branch's measurement is more consistent across all customer touch points as well, which gives our … Incentivized Helpful? Verified User Anonymous Chose Branch Appsflyer has a lot more of clients, and have a very good support team. Adjust on the other hand is loosing clients, and doesn't have a top level support. Nevertheless, Branch is a good platform that delivers good for the price. We still are more use to using Appsflyer as it is … Incentivized Helpful? Verified User Anonymous Chose Branch We ended up selecting AppsFlyer due to its better integration with media and more reliable fraud protection system. Nevertheless, Branch.io is a great app which solves universal linking and mobile app attribution issues by allowing users to see which actions were taken from … Incentivized Helpful? Verified User Anonymous Chose Branch Branch offers more than any of these tools considered individually. Moreover, cost-wise, it is much more effective as well. Incentivized Helpful? Ben (Xiaojun) Li Cofounder Chose Branch Branch's tracking analytics are not as effective. Currently, Branch Links only show stats for clicks from different platforms (Desktop/iOS/Android, etc.). It would be important if there is a way to know how to collect and show more user profiles such as location, male/female, … Incentivized Helpful? Prashant Mahajan Senior Lead Product Manager Chose Branch Deep linking is better. Appsflyer has more integrations. Incentivized Helpful? Sam Lepak Head of Digital Marketing Chose Branch We used to use AppsFlyer but unfortunately, we found errors in their mobile app attribution reporting. Firebase on the other hand, is a basic tool that has a lot of features, but the features are not extremely robust - especially the attribution or funnel reporting. As a result … Incentivized Helpful? Matheus Teixeira Torrano Co Owner Chose Branch It's really important that you analyze all your needs and compare them to the benefits that Branch provides to see if it fits. Incentivized Helpful? Arif Khan Senior Android Developer Chose Branch Firebase links have many shortcomings which Branch supports excellently like - Support for cross platform development tools, Integrations with marketing channels/platforms, web to app tools etc Incentivized Helpful? MH Mark Hetherington Programmer Chose Branch Branch is a much lighter solution largely targeted to attribution and deep links that can be available at no cost for the basic service. Adjust is much heaver and supports custom events but has a significant cost to consider so when optimising the costs vs income for the … Incentivized Helpful? Kunal Verma iOS Developer Chose Branch Branch is better for link tracking and data passing. Incentivized Helpful?	Rebrandly Jonathan Rockett Founder Chose Rebrandly I've done these tasks manually before (custom link, QR code, etc.), but Rebrandly makes it easier and the reports are great... I don't know of any other software that does this. Incentivized Helpful? Nicolas ROUSSEL Founder of I and YOO and Inbound marketing an Communication agency Chose Rebrandly Rebrandly alllows custom domain names for free, which is not the case of Bitly. Incentivized Helpful? Verified User Anonymous Chose Rebrandly Rebrandly allows you to link to your domain or subdomain and that's one of the best advantages - doesn't let your brand value dilute over ugly looking or painful long links. Others don't allow connecting your own domain. Customers are hesitant in clicking the links that don't … Incentivized Helpful? JB Josh Bender Managing Editor Chose Rebrandly Rebrandly is definitely aimed at the professional end of the market. Bitly has been around for a long time, but also overused and abused by bad actors. This can negatively influence a backlink profile in terms of organic search which an SEO professional simply can not afford. … Incentivized Helpful? Dácio Appolinario Blog Manager Chose Rebrandly Rebrandly is not expensive and unites different features on the same solution. Other solutions (used before) didn't put all the features together. Very bad. Incentivized Helpful? Verified User Anonymous Chose Rebrandly I think Rebrandly is a better product for the cost and value Incentivized Helpful? Verified User Anonymous Chose Rebrandly Rebrandly has more features, especially the ability to edit links after the fact. Other link shorteners are good, but Rebrandly is more fully-featured. Rebrandly basically starts where other link shorteners end. Integrated QR code creation is a differentiator. Analytics are … Incentivized Helpful? Dustin W. Stout Founder Chose Rebrandly Setting up a branded URL through Bitly was way too complicated. Additionally, the limitation on the number of links created per month was too restrictive. Bitly does allow UTM tracking to be added, but not as dynamically as Rebrandly. Bitly also doesn't have the pixel adding … Incentivized Helpful? Mark Dixie Server engineer Chose Rebrandly Rebrandly has more options to customise, as well as better statistics, than competitors. Incentivized Helpful? Verified User Anonymous Chose Rebrandly Bitly has a somewhat shorter domain name, but it is more commonly used so it is difficult to find short paths when using it. Incentivized Helpful? ML Marty Lofberg Ministry Pastor Chose Rebrandly When I last used bit.ly you had no way to edit a shortened URL. That sent me on a search, and that's how I discovered rebrand.ly! Incentivized Helpful? Verified User Anonymous Chose Rebrandly It has much more functionality. Incentivized Helpful? Brittany (NAPW Britt) Conte Academic Advisor and Tutor Chose Rebrandly Adobe Marketing Cloud Incentivized Helpful? Renato Ruas Pinto Consultant Chose Rebrandly Besides Bitly, I have tried also BL.INK. They do pretty much the same, but Rebrandly, as I have mentioned before, allows you to change the final URL once the shortened one is created. The other ones only have this feature in paid plans. Incentivized Helpful? Nino Caduff Student Chose Rebrandly Rebrandly is more user-friendly and customizable than other services for shortening links. Incentivized Helpful? BS Bruno Silva CEO (Chief Executive Officer) Chose Rebrandly I always select the services that make my life easier. If they solve my problems I pay for the service without fear. These services that I have listed are mandatory. I have no way to continue working without using them. Incentivized Helpful? Verified User Anonymous Chose Rebrandly Easier use of keyword specific URLs. The platform is designed so that specific keywords are more easily incorporated into the domain. Other URL shortening services, we find, are not as easy to navigate in this regard. We we have been using Rebrandly for a little while now and … Incentivized Helpful? Daniel Attard Marketing Coordinator / Digital Marketing Specialist Chose Rebrandly I have used Bitly before but find it does not have enough detail like Rebrandly. Shows more information that i useful and has a better user interface. Overall, Rebrandly is better for the purpose of our needs. Incentivized Helpful? Andrew McAvinchey Managing Director Chose Rebrandly Rebrandly is a more professional looking and better put together product. Incentivized Helpful? Liam Arbuckle Lead Developer Chose Rebrandly Bit.ly and other services that shorten and manage links are great, but there are a few problems: It can be expensive to add your own custom domain - with Rebrandly it's free. With certain products, you aren't able to set the link text, which can lead to confusing links like … Incentivized Helpful? Verified User Anonymous Chose Rebrandly Much better link management with Rebrandly than Bitly and other URL link managers. You can redirect the link after the fact which aids immensely. Incentivized Helpful? Terra Walker Special Events Coordinator Chose Rebrandly It's much less expensive and easier to use than competitors. Incentivized Helpful? Todd Resudek Senior Software Engineer Chose Rebrandly So far, Rebrandly has all of the features I am used to with Bit.ly. The benefit with Rebrandly is more pricing options for someone using a custom URL. Incentivized Helpful? Kevin Jones Business Owner Chose Rebrandly Rebrandly is easier to use and priced better. Incentivized Helpful? Verified User Anonymous Chose Rebrandly Bitly tinyurl.com Incentivized Helpful?

Best Alternatives
	Branch	Rebrandly
Small Businesses	Firebase Crashlytics Score 9.6 out of 10	Branch Score 8.6 out of 10
Medium-sized Companies	Firebase Crashlytics Score 9.6 out of 10	Branch Score 8.6 out of 10
Enterprises	Firebase Crashlytics Score 9.6 out of 10	No answers on this topic
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Branch	Rebrandly
Likelihood to Recommend	8.9 (0 ratings)	10.0 (0 ratings)
Usability	10.0 (0 ratings)	- (0 ratings)
Support Rating	9.0 (0 ratings)	8.3 (0 ratings)

User Testimonials
	Branch	Rebrandly
Likelihood to Recommend	Branch is the gold standard linking platform - other services like AppsFlyer or bit.ly aren't able to deliver the consistency Branch does. It is a developer platform as well, so your engineering team will be able to sink its teeth into many different use cases without worrying about how to "hack" it. I believe Branch can continue to become a simpler tool going forward, but the fact that it has a free tier and seeks to fit into YOUR tech stack makes it the easy choice Incentivized Jon Neseth Manager, Customer Experience Read full review	Rebrandly is really great for directing people to specific links, like sales, customer support, etc... and auto-generates a QR code for each link, as well as tracks scans and click-throughs. Of course, all of this can be done manually, but Rebrandly makes it super simple! Incentivized Jonathan Rockett Founder Read full review
Pros	Branch Link's Desktop SMS is a very good feature, we use it on our landing page such as: https://acetutor.io/smsBoarding Branch Link's cross platform support for redirect is another powerful feature. We use it on our main website to redirect users to the correct App Store or Google Play to download our app: https://www.acetutor.io Incentivized Ben (Xiaojun) Li Cofounder Read full review	Let's you specify the domain name to something meaningful. Can customize the short link name to make it clear what's it for. The process is quick and you get your shortened URL in seconds. Price is fairly reasonable, particularly if you manage a website with lots of pages that you need to share the links on. Incentivized Peggi Wolfe Global Programs Specialist Read full review
Cons	To my understanding Branch uses a last touch attribution method. Being able to change this setting or view the data between different attribution models would be extremely useful (first click, linear, time decay, etc). Not like it's a con, but it would be great for Branch to keep running totals on attrition rate and daily active users. Also maybe look into more integrations with data export partners - Appsee, Smartlook, etc. Incentivized Sam Lepak Head of Digital Marketing Read full review	The reporting feature is flat out awful. It would be great if there were just a dashboard where I could see stats and graphs with easily filterable views. The UI could use some polish in the dashboard. More sorting/filtering features when looking through links. Dustin W. Stout Founder Read full review
Usability	It's very usable. Multiple teams in the company are using it, and it never takes more than 5 mins to explain to someone how to use this. Incentivized Verified User Anonymous Read full review	No answers on this topic
Support Rating	We have never had any issue with support response yet. In fact, they have a local POC in our city too, who routes the urgent matters to their escalation matrix. Incentivized Verified User Anonymous Read full review	Prompt and informative responses. Whereas many of their competitors use automated responses that require significant wait times to respond, Rebrandly have a much decreased response time which is vital for any business that is juggling many different tasks at the same time. This aspect of quality customer service is one of the primary reasons that we choose to use Rebrandly, and will continue to do so. Verified User Anonymous Read full review
Alternatives Considered	We used to use AppsFlyer but unfortunately, we found errors in their mobile app attribution reporting. Firebase on the other hand, is a basic tool that has a lot of features, but the features are not extremely robust - especially the attribution or funnel reporting. As a result we decided to give Branch and have been extremely pleased since. Incentivized Sam Lepak Head of Digital Marketing Read full review	Rebrandly allows you to link to your domain or subdomain and that's one of the best advantages - doesn't let your brand value dilute over ugly looking or painful long links. Others don't allow connecting your own domain. Customers are hesitant in clicking the links that don't look familiar. Rebrandly does a great job. Incentivized Verified User Anonymous Read full review
Return on Investment	It's improved sale attribution, which allowed us to spend on more effective channels and decrease spends on less effective channels. It's saved marketing spends, which were actual fraud through affiliate networks, as we were able to prove the fraud from Branch and avoided paying out to that affiliate. Incentivized Verified User Anonymous Read full review	I am able to easily track user behavior across multiple mediums Based on user behavior I am able to tailor our services to better match their requirements - even when they don't say anything explicitly More clicks to our desired links mean more traffic and more revenue Users see a more consistent, professional brand image across our channels, garnering more trust Incentivized JB Josh Bender Managing Editor Read full review
ScreenShots		Rebrandly Screenshots