TrustRadius

Brandcrush vs. CitrusAd

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brandcrush
Score 0.0 out of 10
N/A
Brandcrush aims to unlock the media potential of businesses globally with a platform designed to make it easier to buy and sell shopper marketing, retail media and partnerships. Brandcrush helps retailers and broader businesses to transform their in-store media, out-of-store media and brand partnerships from antiquated PDF packs and spreadsheet management to a scalable solution that the worlds’ leading brands and agencies can trust. The software enables partners to unlock and…N/A
CitrusAd
Score 6.0 out of 10
N/A
CitrusAd is presented as a Retail Media Platform for sponsored product ads, banners and email ads, from the company of the same name in Chicago.N/A
Pricing
BrandcrushCitrusAd
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BrandcrushCitrusAd
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
User Ratings
BrandcrushCitrusAd
Likelihood to Recommend
-
(0 ratings)
6.0
(0 ratings)
User Testimonials
BrandcrushCitrusAd
Likelihood to Recommend
No answers on this topic
Well suited Targeting Capabilities: it allows advertisers to reach highly relevant audiences with their ads. CitrusAd has algorithms and data analytics to target consumers based on their browsing behavior, demographics, purchase history, and other relevant factors. Purchase history is a capability we will be interested in. Customizable Campaign: CitrusAd provides advertisers with customizable campaign options to suit their specific needs and objectives. I.e., sponsored products, cross-sell sponsored products, display ads. Improve Automatic targeting: To ease the campaign creation process and let the RMN manage the campaign budget. Integration with CRM: Straighforward integration with 3Ps to enable easy usage of the suppliers' data in their CRM to optimize campaigns.
Verified User
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Pros
No answers on this topic
  • easy to learn
  • auctioning model
  • campaign performance
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Cons
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  • automatic targeting for campaigns
  • better analytics reports
  • speed
Verified User
Anonymous
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Alternatives Considered
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We know about Criteo and Crealytics, but we have not evaluated any other solution at this stage. These two are alternatives that we could integrate into our platform to give our clients more flexibility. We started with CitrusAd because they are offering the base capabilities we need now and we had experience with them.
Verified User
Anonymous
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Return on Investment
No answers on this topic
  • Quick go to market
  • Increase Retail Media revenue
Verified User
Anonymous
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ScreenShots

Brandcrush Screenshots

Screenshot of Supabarn Supermarkets' media site for managing in-store and on-site media opportunities and brand partnerships.Screenshot of Blooms The Chemist's media site for managing in-store and on-site media opportunities and brand partnerships.Screenshot of HelloFresh UK's media site for managing in-store and on-site media opportunities and brand partnerships.