Brandfolder vs. WoodWing Assets

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brandfolder
Score 9.0 out of 10
N/A
Brandfolder, from Smartsheet since the 2020 acquisition, supports brands' content and creative assets with adigital asset management software that helps organize, control, create, distribute and measure creative assets across hundreds of formats including 8K video, documents, images and 3D.N/A
WoodWing Assets
Score 9.0 out of 10
Enterprise companies (1,001+ employees)
Elvis DAM is a scalable digital asset management (DAM) solution, offering Filtered Search, Collaboration features, Image Editing, Metadata management, Approval Process control, Version control and Asset Sharing.N/A
Pricing
BrandfolderWoodWing Assets
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BrandfolderWoodWing Assets
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
BrandfolderWoodWing Assets
Considered Both Products
Brandfolder
Chose Brandfolder
Brandfolder has the best UI/UX for the end user and the administrator. The UI/UX is modern and not just a recreation of a folder system like old OS file systems. Brandfolder is so visual based and loads so quickly that makes it easy for users to find their assets quickly. The …
Chose Brandfolder
I used Marketing Central before Brandfolder. The later is better with faster access to design ideas.
WoodWing Assets
Chose WoodWing Assets
Overall Elvis DAM is a great product although when you compare the solution to other providers of similiar asset CDNs such as Amazon's AWS, Rackspace CDN or Cloudinary it can get quite expensive. This is especially true if you have a team that is at the larger enterprise level …
Features
BrandfolderWoodWing Assets
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Brandfolder
7.3
Ratings
3% above category average
WoodWing Assets
-
Ratings
Dashboards10.00 Ratings00 Ratings
Data exportability5.00 Ratings00 Ratings
Content analytics7.00 Ratings00 Ratings
DAM Features
Comparison of DAM Features features of Product A and Product B
Brandfolder
7.9
Ratings
6% below category average
WoodWing Assets
-
Ratings
Uploading assets7.00 Ratings00 Ratings
Downloading assets9.00 Ratings00 Ratings
Categories10.00 Ratings00 Ratings
Asset storage10.00 Ratings00 Ratings
Asset sharing10.00 Ratings00 Ratings
Asset search9.00 Ratings00 Ratings
Tagging system10.00 Ratings00 Ratings
Content editing6.00 Ratings00 Ratings
Embed codes8.00 Ratings00 Ratings
Metadata7.00 Ratings00 Ratings
Collections10.00 Ratings00 Ratings
User access7.00 Ratings00 Ratings
Workflow automations5.00 Ratings00 Ratings
Related asset discovery2.00 Ratings00 Ratings
Best Alternatives
BrandfolderWoodWing Assets
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
MediaValet
MediaValet
Score 9.1 out of 10
MediaValet
MediaValet
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BrandfolderWoodWing Assets
Likelihood to Recommend
9.0
(0 ratings)
9.0
(0 ratings)
Usability
-
(0 ratings)
10.0
(0 ratings)
Support Rating
-
(0 ratings)
8.0
(0 ratings)
User Testimonials
BrandfolderWoodWing Assets
Likelihood to Recommend
If you're a small, medium-sized, or even big organization, Brandfolder can help you with digital asset and identity management (DAM). It is user-friendly and offers a lot of options that will immensely improve your workflow. It easily integrates with other applications and the whole team can access the files
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WoodWing Assets work exceptionally well in companies where they have a large number of digital files, that they need to manage and search. Media, advertising and marketing companies benefit significantly when using Assets to manage their digital images, video and content as the most approved as well as latest versions are automatically kept of every digital file. Companies that have a small number of digital files, with probably less than 10 staff, probably don't need a system to manage their actual digital files, provided they are in a structured folder base, that everyone can access.
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Pros
  • Documents such as contact lists and cooperative programs
  • Featured listings, agents, and maps are just a few examples of creative advertising concepts
  • Provides organization
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  • Faster Load Times
  • Improves your SEO efforts by decreasing browser load times
  • Saves your server resources by caching assets
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Cons
  • If you have a large collection of images, like we do, and you go 2 or 3 pages deep and select an image, then close the image, the collection snaps back to page 1. It's pretty frustrating.
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  • Can be a bit expensive when compared to other CDN alternatives such as AWS or Cloudinary
  • Learning curve involved for the user interface/dashboards
  • Lacks more advanced manipulation of assets that can be served dynamically
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Usability
No answers on this topic
It is incredibly easy. For an idea on the onboarding or training of a basic user, this is the only system we know of that training takes literally 1 hour, and the basic user is fully up to speed. Very intuitive user experience. Easy ability to share files (simply right click). Easy ability to search for all digital files, and even content within the digital files, if you cant remember what the file name was - just this feature alone saved us hours everyday
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Support Rating
No answers on this topic
WoodWing support has been good, they do feedback quickly when reporting an issue and do keep you up to date with where they are in the process of resolving the support issue. The support team is knowledgeable and take the time to fully understand the issue. I do feel they should have an online support ability to assist with basic user issues, as opposed to having to log a ticket every time, but that would be the only reason I have not given them a 10.
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Alternatives Considered
Brandfolder has the best UI/UX for the end user and the administrator. The UI/UX is modern and not just a recreation of a folder system like old OS file systems. Brandfolder is so visual based and loads so quickly that makes it easy for users to find their assets quickly. The templating is totally unique when compared to other options on the market. The tagging system, duplicate detection, collections, and stacking files into an asset makes the platform efficient to manage and use
Read full review
Overall Elvis DAM is a great product although when you compare the solution to other providers of similiar asset CDNs such as Amazon's AWS, Rackspace CDN or Cloudinary it can get quite expensive. This is especially true if you have a team that is at the larger enterprise level in which case you are charged by the user.
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Return on Investment
  • Brandfolder has allowed us to be more efficient in sharing marketing assets
  • We have been able to empower staff to get the assets they need on their own
  • Staff can now edit and update assets without the need of working with a designer every time
  • We can serve images directly to our website via their CDN
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  • Easy to implement and execute
  • Reduced our bandwidth and overall web operating costs
  • Improved customer satisfaction with faster speed load times
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ScreenShots

WoodWing Assets Screenshots

Screenshot of WoodWing Assets (previously called Elvis DAM)Screenshot of Easy file renditionScreenshot of Automatic file versioningScreenshot of Folder and collections file organizationScreenshot of High resolution zoomScreenshot of Sharelinks and brand portal