Braze vs. Campaigner

Its really well suited to brands with a mobile app. And from what I can glean from the features my org isn't able to take advantage of, its best suited for: - B2C brands that use social media - ecommerce (i.e. CPG) Otherwise, I am not convinced it is the tool I would recommend for users that do not have a mobile app. You're not getting most of the value from it.

Incentivized

If you are a small business who just wants a passable service, this tool will suit you. It does have WYSIWYG tools to create emails and test sends are easy. It does a decent job of reporting too. If, however you are a larger company, I suggest you look elsewhere. There are plenty of other solutions that do this better (I liked My Emma from a previous position where we were doing small to medium sends) for less money and will actually provide decent customer service if you contact them

• Well looked after - Braze itself are always on hand to answer any questions and help us make our work better.
• Great tool - We use a fair bit of Braze but there
• are so many exciting features we're slowly incorporating, Braze is always building on what they have and this keeps us top of our game.
• Fantastic learning - I have advanced quickly in my work in Braze due to their support and learning programs. This has been key for me.

Incentivized

• Email Customization
• Contact Management
• Form
• Workflow Processes

Incentivized

• Enabling GIF/videos to be directly uploaded on to Braze's platform
• Easier way of creating canvases; right now it is too complex for someone new who is starting off in the company to understand what things do and where things are
• Ability to track duplicate user profiles within the entire audience segment
• Automated deduplicating email addresses/phone numbers in each targeting segment; right now it's done manually after extracting csv files

Incentivized

• Campaigner is just too bare-bones. When we first started using Campaigner close to a decade ago it was perfect for what it was. But nowadays Campaigner is missing several features that their competitors offer like exit intent and cart abandonment emails.
• Campaigner has an astonishingly bad unsubscribe option. We have had many customers complain to us over the years that when they try to unsubscribe through the emails Campaigner sends, their unsubscribe does not go through.
• Hard to change account settings such as changing our subscription plan. We had to call and were told to wait 24 hours just to make a small change to our account.

Incentivized

We are on a mission for an omnichannel experience for our customers and are already making good progress with Braze able to fully support and optimise this

Incentivized

I can't see us not renewing unless we find something better. This is highly unlikely because there was a thorough research done for use to chose the best marketing client and it always came back to campaigner.

It is an easy-to-understand platform, thanks to its design and accessibility. You can, for example, easily find any users and their data, check exact volumes of segments, follow the history of messages sent, and create reports. We can connect Braze with other platforms for analysis or email design (Snowflake, Hightouch, Stripo...).

Incentivized

Great features but awful tech support experiences over five years of use. Some releases broke our workflows and Campaigner could never explain why. Our initial plan provided a designed client support contact. This individual changed frequently without notice and at one point they decided our plan no longer included a designated contact. Of course this was never communicated to us until we tried to reach out to the person. If you are tech savy this system might be for you but you'll be on your own.

Incentivized

Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email

Over five years I rarely had an interaction I was satisfied with. General tech support staff did not seem to be trained on anything but the basics of the system. They would open tech support tickets, give me a case # and then we would hear nothing. We still have open tickets from years ago. Software releases were never communicated. New features never announced. For an email marketing company they did not use email to communicate to me well at all. Every email I received was trying to sell me what I had already bought

Incentivized

Braze has its own strengths and weaknesses compared to Bloomreach and Hubspot. Personally I prefer Bloomreach for lifecycle journey and orchestration however I've felt integration and scaling to be more straightforward with Braze. Other platforms have been reviewed but for value for money at scale and quality of platform, Braze came out as the chosen one.

Incentivized

Aweber - used this pre 2015. It did not provide a single opt in option. it allowed us to download our contact list into Excel but we could not re-upload any changes we made to cleanup or add to data. Campaign monitor - we did not like the user interface as well and as I recall it did not have a similar workflow feature.

Incentivized

• We saved a couple of million by switching from Salesforce to Braze.
• We increased our engagement for a limited-time promo by 33% by simply running a 4-variant subject line test.
• We managed to reduce our unsubscribe volume by 18% by excluding dormant users.

Incentivized

• Campaigner has cost us valuable time in the times that customers had complained to us that their unsubscribe emails did not go through and we had to manually go into campaigners website and manually remove those emails.
• Campaigner has offered an easy way for us to send marketing emails for quick and effective usage.

Incentivized