Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.
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Conversica
Score 9.9 out of 10
Mid-Size Companies (51-1,000 employees)
Conversica provides lead management software for marketing, inside sales and sales groups.
$1,499
per installation
Pricing
Braze
Conversica
Editions & Modules
No answers on this topic
Starter Edition
$1,499
per installation
Offerings
Pricing Offerings
Braze
Conversica
Free Trial
Yes
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
Optional
No setup fee
Additional Details
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A Conversica subscription includes an unlimited number of seats for marketers, sales reps and managers. Different editions include different levels of functionality to match your needs. The service is a monthly subscription with an annual commitment.
Easier than the big ones and more robust and than the small ones. Braze seems to be a great fit for teams that need to move fast, cannot spend a lot of time in certifications and training and are able to adapt to innovation. As for pricing, Braze has different pricing depending …
I think Braze is the strongest currently. I found Emarsys to be very difficult to navigate and clunky. Ometria I found to be a good platform, however, more difficult to scale. My role using Ometria was more integration focused so had more exposure to the challenges with …
Braze is easy to use and offers excellent modern functionalities, making it ideal for contemporary marketing. The training support and implementation support provided by Braze are also good. In terms of mobile-friendly email creation and personalisation, Braze has stood out. …
Userback does not have mobile SDKs and Instabug cannot do property level filtering for events. So both of these are limited in getting the right message to our users at the right time. In addition to this, Braze allows us to filter by audience properties, so we can reach out to …
Braze was built with mobile at its core, offering strong support for push, in-app messaging, and mobile SDKs ideal for app-driven businesses. Iterable, while solid in email and web, is generally less mobile-native by comparison
Unlike MailChimp, Braze goes beyond just email and SMS as communication channels. With communication channels like push notification, in-app message, and content card, Braze is clearly a superior platform for customer engagement. Also, Braze offers more options for dynamic …
Mailchimp is fine for bulk email and some light automation, but it still centers on email; push or in-app support feels tacked on, and new segments update only after hours. Braze gives us email, push, SMS, in-app, and web all native, with data streaming in real time, so …
Braze is superior top Iterable, full stop. Their partner integrations gives us more freedom to choose the vendor that fits our company the best, not forcing us to choose the one vendor that's compatible or resigning to having siloed data. Also, the Braze team goes the extra …
Active Campaign is not in the list, but in general, it is significantly less powerful and requires a subscription and add-on pricing structure, which is not good for a start-up in a scale-up phase. Braze is well-suited for long-term growth and scaling from a small to a large …
I wasn't part of the decision-making process for selecting Braze, since I joined the company after Braze was already "integrated" with our company. I'd still say that Braze would me my 1st choice compared to other tools that I used in the past.
Braze is by far the most user friendly tool. The frequency and usability of the super regular product releases they roll out really sets them apart in a stale marketplace historically dominated by Salesforce, Adobe and other big players. They think App first - critical in the …
Feels less clunky, easier to navigate, equally stacked on features that matter. May have some ways of working that are different from peer solutions, but trades speed and reliance over inefficiently designed or risky solutions.
Acoustic was becoming too expensive and we had email and SMS with separate providers so we were looking for a way to cut costs and merge into one provider. Both Acoustic and Attentive were becoming very expensive as well and Braze provided all the functionalities that we were …
Braze has many features that these tools don't, like a heatmap, a catalogue, the ability to create tons of attributes, and easy-to-use template features.
salesforce is better suited for the sales funnnel or for B2B rather than B2C so in this case Braze already stacks up great as a wonderful B2C all-rounder product. Mailchimp, firebase and others ive used are gragmented as they all offer different features and are not a ONE …
I don't have a lot of other experience using software other than Braze. However the product has not given me much need to look elsewhere for another vendor and I am generally very happy with it for my use.
Braze is much more real-time, has an updated interface, and offers in-app communication, unlike SFMC. The only downside is that Liquid isn't quite as powerful as AMPscript.
Conversica allowed us to be more versatile and it was a lot more customizable than intercom. Intercom was limited in many ways where it did not allow us to make certain customizations or get the level of reporting that we needed. Conversica solved all this and the AI was a …
Conversica outdoes the competition when it comes to auto drip campaigns - while two of the above products are mainly used for mass emailing, both Sendinblue and Velocify have automatic feature suites that simply do not have the customization and ease of use that makes …
We looked at automating our first response to inbound leads using automated emails from a Salesloft cadence. It works for the first email but then you're relying on your sales reps to pick it up from there. Conversica has that tenacity and persistency to keep on going until the …
One major advantage that Conversica has over the others is that we are able to send the first outreach from Conversica, instead of our own marketing email IP address.
I haven't looked into many other conversational ai products - we received a solid recommendation about using this and have been happy with the process and experience. Price was also pretty good, so we didn't feel a need to shop around on that front. If things change I'll do …
Have not really used anything that actually does what Conversica does. Marketo and Pardot are similar only the fact that they automate email streams. But they don't use an AI to respond in a human-like way. Drift is similar only the fact that it uses an AI to respond, but it …
We haven’t looked at much but we considered Salesforce as a possible tool to help with keeping track of our leads. Wouldn’t have done what Conversica does for us though.
We didn't evaluate anything else like Conversica because it seemed to be the only AI of its kind out there. We have been using other solutions like email marketing software and drip campaigns, however, nothing has the capabilities that Conversica has. Out of our efforts, …
We evaluated SalesboxAI at the same time we were evaluating Conversica. We had a great experience with both and also talked with other people that were using Conversica in the process. We thought that Conversica had more time in service, as an AI was a real factor in …
Conversica is really in a category of its own. There isn’t anything like it on the market. We wanted a technology that would help us automate follow up in a strategic and thoughtful way and that we could trust to engage and follow up wisely. We found this in Conversica. It’s …
Again, I wasn't involved in this process, so I can not accurately rate how Conversica stacks up. I do know that when we first had Conversica it was AVA and coming up with our own script for each email campaign took quite a while and not as effective. I do like that Conversica …
Its really well suited to brands with a mobile app. And from what I can glean from the features my org isn't able to take advantage of, its best suited for: - B2C brands that use social media - ecommerce (i.e. CPG) Otherwise, I am not convinced it is the tool I would recommend for users that do not have a mobile app. You're not getting most of the value from it.
Conversica is a good platform for us when used post event. It takes the Inside sales work out of following up on cold or potentially non-responsive leads and still allows us to create touchpoints with the leads. It has also worked fairly well as a follow up for media downloads on our site to gain additional interest or segmentation variables.
Conversation paths are realistic and drive action from the recipient despite being AI-driven.
Easy interface for sales reps to find, engage and convert leads who respond to the AI.
Granular and customizable reporting tools built-in help us identify ROI and areas for improvement, and are easy to speak up to Executive level reporting.
Enabling GIF/videos to be directly uploaded on to Braze's platform
Easier way of creating canvases; right now it is too complex for someone new who is starting off in the company to understand what things do and where things are
Ability to track duplicate user profiles within the entire audience segment
Automated deduplicating email addresses/phone numbers in each targeting segment; right now it's done manually after extracting csv files
We would love more options for conversation types. Our organization has so many different things that we offer, we sometimes don't find how what we are trying to offer would fit into a current conversation.
We would like to be able to customize the text on the templates a bit more so it was more relevant to our readers.
We would love for Conversica to remember conversations from each individual so that if they are engaged again in a future conversation it will already have a profile for that individual which will help to create a more personal touch and could assist with replying to certain requests themselves verse assigning a sales person to reply.
We are on a mission for an omnichannel experience for our customers and are already making good progress with Braze able to fully support and optimise this
Tool is extremely powerful but comes with a heavy price tag. As long as we close more than 30 deals with year with Conversica's assistance it will be an easy choice to renew. If we don't we will have to figure out if these funds are best spent in other lead generation places.
It is an easy-to-understand platform, thanks to its design and accessibility. You can, for example, easily find any users and their data, check exact volumes of segments, follow the history of messages sent, and create reports. We can connect Braze with other platforms for analysis or email design (Snowflake, Hightouch, Stripo...).
Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email
Our CSM is great and always willing to help us try new ideas. She's always aware of what's happening on our account and will point out anything abnormal. She's also constantly looking at ensuring that we're making the most of everything that Conversica has to offer. Even though they're out of my time zone, they accommodate it meaning that I don't have to work out of hours to get support.
It takes a minute to get set up, but once you're good it doesn't take a ton of effort. I'd say we took 4-6 weeks to get lists built, people trained, things installed and the rest of the setup. Not the easiest thing, but far from the hardest software that I've ever installed that sits in Salesforce.
Braze has its own strengths and weaknesses compared to Bloomreach and Hubspot. Personally I prefer Bloomreach for lifecycle journey and orchestration however I've felt integration and scaling to be more straightforward with Braze. Other platforms have been reviewed but for value for money at scale and quality of platform, Braze came out as the chosen one.
Conversica outdoes the competition when it comes to auto drip campaigns - while two of the above products are mainly used for mass emailing, both Sendinblue and Velocify have automatic feature suites that simply do not have the customization and ease of use that makes Conversica such an outstanding product.
Increases the productivity of sales because they are spending their time working other leads.
Increase productivitiy of marketing because instead of running leads/customers through various marketing nurture campaigns etc, you can allow Conversica to do some of that work.
Increases the chances of surfacing opportunities in various low-level leads, lost opportunities and converting them to potential sales.
