Braze vs. Drip Ecommerce CRM

Its really well suited to brands with a mobile app. And from what I can glean from the features my org isn't able to take advantage of, its best suited for: - B2C brands that use social media - ecommerce (i.e. CPG) Otherwise, I am not convinced it is the tool I would recommend for users that do not have a mobile app. You're not getting most of the value from it.

Incentivized

Drip is my top recommendation for most people who have an existing business and audience and want to move beyond basic email broadcast and drip campaigns and start building out more personalized sequences. I don't recommend the tool for people starting out, or for anyone that isn't bringing in solid profit every month as there are cheaper tools out there to get started with.

Incentivized

• Well looked after - Braze itself are always on hand to answer any questions and help us make our work better.
• Great tool - We use a fair bit of Braze but there
• are so many exciting features we're slowly incorporating, Braze is always building on what they have and this keeps us top of our game.
• Fantastic learning - I have advanced quickly in my work in Braze due to their support and learning programs. This has been key for me.

Incentivized

• I think the workflows from Drip are particularly well done. It is easy to see how someone might work their way through my system.
• It is easy to set up the campaigns as Drip walks you through each step.
• Drip shows you how many people have been on your website and how your forms are performing well.

Incentivized

• Enabling GIF/videos to be directly uploaded on to Braze's platform
• Easier way of creating canvases; right now it is too complex for someone new who is starting off in the company to understand what things do and where things are
• Ability to track duplicate user profiles within the entire audience segment
• Automated deduplicating email addresses/phone numbers in each targeting segment; right now it's done manually after extracting csv files

Incentivized

• Pricing is a bit on the higher side but well worth it so long as you're using it
• Direct integration with Salesmate vs going through Zapier

Incentivized

We are on a mission for an omnichannel experience for our customers and are already making good progress with Braze able to fully support and optimise this

Incentivized

It is an easy-to-understand platform, thanks to its design and accessibility. You can, for example, easily find any users and their data, check exact volumes of segments, follow the history of messages sent, and create reports. We can connect Braze with other platforms for analysis or email design (Snowflake, Hightouch, Stripo...).

Incentivized

Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email

Braze has its own strengths and weaknesses compared to Bloomreach and Hubspot. Personally I prefer Bloomreach for lifecycle journey and orchestration however I've felt integration and scaling to be more straightforward with Braze. Other platforms have been reviewed but for value for money at scale and quality of platform, Braze came out as the chosen one.

Incentivized

We decided to move away from Mailchimp when they announced the changes to their service plans. We cast a wide net and ended up boiling it down to Drip, Klaviyo, Omnisend, and Constant Contact. They all have a similar set of features, but Drip was willing to work with us on price instead of simply referring us to their tiered plans. Even though they don't have a direct integration with our e-commerce platform it was obvious they were willing to help us make the connection via their API.

Incentivized

• We saved a couple of million by switching from Salesforce to Braze.
• We increased our engagement for a limited-time promo by 33% by simply running a 4-variant subject line test.
• We managed to reduce our unsubscribe volume by 18% by excluding dormant users.

Incentivized

• We've seen a 45 percent increase in customer survey completions, due to automated reminders and campaigns.
• We've seen a 10 percent increase in customer traffic on our website.
• We've seen a 300 percent increase in online credit applications on our website and form conversions.

Incentivized