TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Braze

    Score8.9 out of 10
    N/ABraze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.N/A

    Movable Ink

    Score8 out of 10
    N/AThe Movable Ink platform from the company of the same name in New York allows marketing content creators to design and deploy a consistent visual experience for customers across digital experiences, from email, to webstore, to mobile apps.N/A
    Pricing
    BrazeMovable Ink
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    BrazeMovable Ink
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details—Contact vendor for pricing information.
    More Pricing Information
    Community Pulse
    BrazeMovable Ink
    Considered Both Products
    Braze
    Chose Braze
    Their platform was a bit more clunky at times in comparison. We also had more of a dependency on their day to day platform team to complete tasks related to campaign setup and audience assignment.
    Incentivized
    Chose Braze
    Braze is an organization fit given the nature of the business, But Salesforce Marketing Cloud could also be very useful, it just require a lot more enablement.
    Incentivized
    Movable Ink
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    BrazeMovable Ink
    Content Creation
    Comparison of Content Creation features of Braze and Movable Ink
    Feature
    Braze
    -
    Ratings
    Movable Ink
    9.2
    4 Ratings
    Ideation00 Ratings9.03 Ratings
    Approval workflows00 Ratings10.02 Ratings
    Content collaboration00 Ratings9.02 Ratings
    Content calendar00 Ratings10.03 Ratings
    Network for content licensing/production00 Ratings8.01 Ratings
    Content Publishing
    Comparison of Content Publishing features of Braze and Movable Ink
    Feature
    Braze
    -
    Ratings
    Movable Ink
    9.3
    4 Ratings
    Content hub00 Ratings9.04 Ratings
    Forms / Gated content00 Ratings9.01 Ratings
    Embedded CTAs00 Ratings10.03 Ratings
    Content distribution00 Ratings9.04 Ratings
    Content promotion00 Ratings10.02 Ratings
    Content automation00 Ratings9.04 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Braze and Movable Ink
    Feature
    Braze
    -
    Ratings
    Movable Ink
    9.4
    4 Ratings
    Audience profiling and targeting00 Ratings9.04 Ratings
    Closed-loop tracking and reporting00 Ratings10.03 Ratings
    Content performance analytics00 Ratings9.04 Ratings
    Campaign optimization dashboard00 Ratings10.04 Ratings
    Competitive analytics00 Ratings9.02 Ratings
    User Ratings
    BrazeMovable Ink
    Likelihood to Recommend
    9.2
    (82 ratings)
    10.0
    (4 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    -
    (0 ratings)
    Usability
    8.9
    (49 ratings)
    -
    (0 ratings)
    Support Rating
    4.5
    (21 ratings)
    -
    (0 ratings)