Brevo vs. Litmus from Validity

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brevo
Score 8.7 out of 10
N/A
Brevo, formerly known as Sendinblue, is the leading customer relationship management (CRM) suite designed to fully cultivate long-term customer relationships and to empower businesses to expand in a fast changing digital world. With Brevo, businesses have a unified view of the customer journey in one easy-to-use platform thanks to intuitive and scalable marketing and CRM tools such as Email, SMS, WhatsApp, Chat, Marketing Automation, Meetings, and much more.
$0
per month
Litmus from Validity
Score 8.6 out of 10
N/A
Litmus, from Validity, is an email marketing solution used to create error-free emails in less time. It is also used to build email campaigns, personalize and test them thoroughly, monitor deliverability, and analyze email performance.N/A
Pricing
BrevoLitmus from Validity
Editions & Modules
Free
$0
per month
Lite
$25
per month
Premium
$65
per month
Enterprise
Contact sales team
No answers on this topic
Offerings
Pricing Offerings
BrevoLitmus from Validity
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsSendinBlue pricing is based on the number of email messages sent, rather than the number of contacts you keep in your account. Try SendinBlue with a free account and send up to 9,000 emails per month (300 emails per day). As your business grows, you can upgrade to a plan that meets your needs without breaking the bank! Send up to 40,000 emails per month for just $7.37 -- or send even more emails at great prices.Litmus offers different plan types to fit various needs, offering monthly and annual plans, as well as fully customizable Enterprise plans.
More Pricing Information
Community Pulse
BrevoLitmus from Validity
Considered Both Products
Brevo
Chose Brevo
The free version of Brevo is much more usable and includes more useful and efficient tools

La versione gratuita di Brevo è molto più utilizzabile e comprende strumenti più utili e efficienti
Chose Brevo
It's much easier to use

Es mucho más fácil de usar
Chose Brevo
Brevo gives me the perfect balance of bang and the buck. Its really powerful, but it is good on cost. MailChimp was too costly for me, and tools like SendPulse were cheap but lacked the analytics and reports that I desire. SendGrid was decent but often had reliability issues …
Chose Brevo
I chose Brevo because of the ease of use and because the things that Brevo offers are also much better than other platforms
Chose Brevo
I have been using Mailchimp for many years, and honestly, it works well but I wanted to switch to see other options out of curiosity. Brevo seems much faster and more intuitive to me. What I value most about Brevo is the support service. I had a question, and they resolved it …
Chose Brevo
Brevo is more intuitive and flexible. It allows more creativity
Chose Brevo
Mailchimp's pricing is based on the number of contacts and quickly gets very expensive. We dropped our spending budget by two just by switching to Brevo.
Chose Brevo
Favourite preference is Brevo, the others did not work out that much. Either the free version does not support our needs, or it was too much work/effort to set up. So far we are happy with Brevo, using it for more than a year, sending out one email/month. For small ones, like …
Chose Brevo
Forms are better, integrated better with my WordPress plugin and the form design has more features. Brevo was recommended to me by an agency and when I first tried to create the forms I needed for landing pages in it, it proved better, more efficient and with more features than …
Chose Brevo
Brevo is very close in functionality to Mailchimp and closely familiar. When looking for a new provider I was able to trial Brevo very quickly due to being closely formatted in a similar way making the transition and decision to switch much easlier.
Chose Brevo
MailChimp is the industry standard - but is a bit overburdened with features. We chose Brevo because it "does what is on the tin," just what we need.
Chose Brevo
Pricing based on the number of contacts in the database, which is negative for small businesses. Yes, it forces you to export and delete blocked and cold audiences. But not many SMBs have the time or the will to sanitize their mailing lists. In my opinion, Constant Contact has …
Chose Brevo
I select Brevo because at the beginning it has no limit listings.
Chose Brevo
Cleaner interface, easier to use, low learning curve, price, value for money
Chose Brevo
I have no experience other than brevo.
Chose Brevo
I thought your interface was the easiest to use and your pricing is excellent
Chose Brevo
I tried to used Mailchimp looks a great alternative but also its very expensive for small projects. Zapier, on the other hand looks like it needs a special learning curve that we cannot afford at the moment. We need a simple, effective and direct solution that fits our needs. I …
Litmus from Validity
Chose Litmus from Validity
Better user experience
Chose Litmus from Validity
Litmus is better overall. Better UI. User friendly. Relatively intuitive.
Chose Litmus from Validity
I selected Litmus because it provides an all-in-one powerful tool to update content, collaborate with teams, and analyse data seamlessly. This saves a big amount of time for the whole team. The insights are more granular allowing us to focus deeper into improvements. The …
Chose Litmus from Validity
Having used both, I definitely prefer Litmus over Email on Acid. It's a little more intuitive in terms of UI, and previews load faster. The integration with Salesforce Marketing Cloud also sets it apart further.
Chose Litmus from Validity
In my experience, Email on Acid is far less reliable for accuracy than Litmus
Chose Litmus from Validity
We've tried Email on Acid in the past and Litmus has a much more advanced offering. The user interface is superior and they are constantly innovating and rolling out new features.
Chose Litmus from Validity
This is not applicable to my role as I have used Litmus to test emails since I have started. Because of the ease of use, timeliness, consistent quality, and affordability that Litmus offers, I haven't found the need to look at similar products or organizations. If all of these …
Chose Litmus from Validity
I've used Hubspot marketing Hub previously to build marketing emails. In my current role, I do not use Litmus to build emails, only to QA - so I can cannot compare apples to apples. But I do have some familiarity with Hubspot, and I was never able to easily share an email for …
Chose Litmus from Validity
From a platform and tool perspective, Litmus does a great job at providing rendering testing. No issues.
Chose Litmus from Validity
Litmus is our first tool and will most likely be our last.
Chose Litmus from Validity
Litmus has an easier view to see how the emails render across different email clients and seems to be very accurate to how they show up in mailboxes.
Chose Litmus from Validity
I found that Litmus was able to give a more in-depth review and feedback on accessibility issues in my campaigns, whereas SendForensics lacked any helpful features for this purpose. Litmus' features have helped us better serve all our clients' customers.
Chose Litmus from Validity
I haven't used another service similar to Litmus before, but would be very happy to recommend it and I do not feel the need to evaluate other products.
Chose Litmus from Validity
Litmus is the first testing tool we've used and secured the account as an add-on through the ESP.
Chose Litmus from Validity
Email on Acid and Mailchimp
Chose Litmus from Validity
We currently use both Everest and Litmus. In my opinion, the way our team uses Litmus would rank in second place compared to Everest. Everest not only reports on deliverability, feedback loops, spam traps, block listings, domain and IP reputation, and so much more, but it also …
Chose Litmus from Validity
There is just no comparison in a way, Litmus offers a much greater range of features, from builder to previews accross various clients. Mailchimp only seems to allow very simple features compared to what Litmus itself has to offer.
Chose Litmus from Validity
Litmus is easier to understand, easier to use, and you cant beat the code editor Litmus provides
Chose Litmus from Validity
We selected Litmus primarily due to its balance of cost and functionality compared to other platforms. It offers a wide range of features for testing, previewing, and optimizing email campaigns, which was critical for our needs. While some competitors offer similar tools, …
Chose Litmus from Validity
Overall better user interface, product and pricing. Litmus is very well-known in the industry.
Chose Litmus from Validity
Litmus provides better client preview and collaborative reviewing of message and format.
Chose Litmus from Validity
N/a - have not tried others.
Features
BrevoLitmus from Validity
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Brevo
8.0
Ratings
1% above category average
Litmus from Validity
5.3
Ratings
40% below category average
WYSIWYG email editor6.50 Ratings7.10 Ratings
Dynamic content8.70 Ratings7.90 Ratings
Ability to test dynamic content8.80 Ratings7.80 Ratings
Landing pages6.00 Ratings2.60 Ratings
A/B testing6.50 Ratings1.80 Ratings
Mobile optimization7.90 Ratings9.20 Ratings
Email deliverability reporting9.40 Ratings8.80 Ratings
List management9.20 Ratings1.80 Ratings
Triggered drip sequences8.70 Ratings1.00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Brevo
8.0
Ratings
4% above category average
Litmus from Validity
7.4
Ratings
4% below category average
Dashboards8.00 Ratings5.60 Ratings
Standard reports9.30 Ratings8.80 Ratings
Custom reports6.80 Ratings7.70 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Brevo
8.7
Ratings
8% above category average
Litmus from Validity
9.1
Ratings
13% above category average
Link Tracking8.70 Ratings8.70 Ratings
URL Validation00 Ratings9.00 Ratings
Spam Testing00 Ratings9.20 Ratings
Email Previews00 Ratings9.60 Ratings
Best Alternatives
BrevoLitmus from Validity
Small Businesses
Mad Mimi
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Score 10.0 out of 10
Mad Mimi
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Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 9.4 out of 10
Emma by Marigold
Emma by Marigold
Score 9.4 out of 10
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User Ratings
BrevoLitmus from Validity
Likelihood to Recommend
9.0
(0 ratings)
9.1
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
7.4
(0 ratings)
Usability
8.4
(0 ratings)
9.4
(0 ratings)
Availability
9.1
(0 ratings)
9.1
(0 ratings)
Performance
9.1
(0 ratings)
7.4
(0 ratings)
Support Rating
10.0
(0 ratings)
-
(0 ratings)
In-Person Training
-
(0 ratings)
9.0
(0 ratings)
Online Training
-
(0 ratings)
8.2
(0 ratings)
Implementation Rating
9.1
(0 ratings)
9.1
(0 ratings)
Configurability
-
(0 ratings)
7.3
(0 ratings)
Ease of integration
-
(0 ratings)
10.0
(0 ratings)
Product Scalability
9.1
(0 ratings)
8.5
(0 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(0 ratings)
Vendor pre-sale
-
(0 ratings)
9.2
(0 ratings)
User Testimonials
BrevoLitmus from Validity
Likelihood to Recommend
Brevo is an excellent email subscriber service provider for startups, small businesses, and budget-conscious users. BUT it's real strength is that as your business scales, so too does Brevo's services. As mentioned in my review, when compared to over-hyped, and super-expensive AWeber, Brevo wins out in every singly department. Not every 1000, 10000, etc. sub list generates thousands in revenue. So why do other companies charge as if it's a large profitable corporation based on the sub number thresholds? Brevo is reasonably priced without sacrificing solid service. HIGHLY recommended.
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I’ve been really impressed with Litmus, especially the personalization features. Being able to easily plug in tools like sentiment trackers right into our emails has helped us gather valuable third-party data without a lot of extra work. I also really appreciate the ongoing learning resources—they offer tons of free webinars and articles that are actually useful. I recently read one on email deliverability that broke down specific data and gave me clear, actionable steps to improve how our emails are hitting inboxes. It’s more than just a testing tool—it’s become a go-to resource in our email marketing toolkit.
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Pros
  • Sendinblue allows you to send emails that do not arrive in spam
  • Sendinblue, through its security measures and filters, helps keep contact databases well organized and up to date
  • Sendinblue offers an easy-to-use newsletter creation tool and, in case of lack of inspiration, many templates
Read full review
  • The AQ and Approval Process is very seamless. We have a brand team of 20 people, and there are mostly five emails being deployed every day across 3 Hotels and 30 restaurants.
  • The Preview of the email template on all devices, ranging from mobile phones to laptops and iPads, which we can also check based on ISPs like Gmail, Outlook, and AOL, is a very good feature that we use for each email.
  • The Analytics tools we use for each email to create a tracking link to insert into our email for a send is a great feature. It helps us to see the email performance based on ISP clients.
  • For every edits, we receive an email on our inbox, which is very helpful.
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Cons
  • not easy to move/duplicate sections. much easier to just drag and drop. still working this out.
  • don't like the logo or text included with the newsletter sign up form. have now upgraded, but think this should not be included for lower pricing plans
  • not getting issues completely answered by support team. currently have an issue with email sign up not working on mobile. have been told it is not working, but not given any suggestions on how to fix this.
  • have had unusual issue come up with a link. On 2 separate occasions, with 2 separate newsletters that went out, and 2 different images/articles/links, the link was wrong. Even though we checked it, previewed it and sent test email before we sent out these newsletters and these links were correct. It is the section at the bottom of our current newsletter. On both these occasions, when the customer has forwarded the email they received to us, the link was was to an old link - and it was the same old link on both occasions. We have asked for this to be looked into and are waiting on reply. We are going to try to delete this section this week and re-create. It is not a good look for us.
  • We have another issue with how our newsletter is previewing in Outlook. The images and the text are not lining up - not on every section, but on 2 sections out of the 5 sections. Also, the Read Full Article text in the button is not showing properly. Again, not a professional look for us which we are not happy with.
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  • When creating a tracking code, I would like to see a button that says "Create New" without having to return to the main page.
  • When creating a tracking code, I would like to have no expiration option.
  • There is a little bit more personalization for the personalization content (being able to access the code HTML and not only the snippet).
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Likelihood to Renew
SendinBlue is providing an excellent value to my business by simplifying and speeding up the way that we interact with our customers
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I love using Litmus and find that it has been a huge component of the success of our email campaigns. I can't say enough great things about the platform, and I have seen firsthand how it has saved me time building and sending fully optimized email campaigns. I would absolutely renew again.
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Usability
Very user-friendly. I don't know how to code, but the program allows me to create visually appealing things with numerous options. Fairly intuitive. I have used it for a few years and have been happy. Works well for what we need.
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Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.
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Reliability and Availability
I have never had any planned outages in the time I have been using the software and have had no issues with accessing it.
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We have never had a problem with Litmus being unavailable so I would say their availability is fantastic. There might have been one time years ago that the site was down briefly but it also might have been a server issue on my end. Either way, Litmus was back up and running in a very short time
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Performance
Everything loads very quickly, it saves as you go along so you're unlikely to loose work if your computer fails. Reports are there immediately too so you're able to act quickly on customer engagement.
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As with all technology, there are inevitably use-cases where you are unable to get to your original goal without some good old-fashioned experimenting. Some situations will (and are) more urgent which complicates an effective integration of a new process or a new team using an existing process but the "issues" are regularly resolved by re-starting the process specific to when Litmus is introduced to a project. If it doesn't come out the way you're anticipating, run it again and verify there is an issue before declaring all is lost
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Support Rating
These people helped me identify errors when setting up DKIM and were more than helpful in trying to diagnose low open rates with a few campaigns identifying where improvement can be made and how to more effectively manage contact lists. The support is excellent.
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I am always so so impressed with the litmus support team. They are not only prompt but attentive and offer very personalised responses and support
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In-Person Training
No answers on this topic
I had internal training for how to use, not lead by litmus. Unsure if there was any external training which took place before my time
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Online Training
No answers on this topic
It has all the required information.
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Implementation Rating
If you follow all the steps of the setup process they give you, any one can set this up in about 1 - 2 hours.
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I didn’t really personally participate much in the implementation of Litmus, but from what I observed during the process, it was a smooth process with minimal disruptions. The team was able to get up and running quickly, and the platform’s user-friendly interface made onboarding fairly easy for everyone involved from the start.
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Alternatives Considered
On the outbound campaign side, Brevo is pretty no-frills, but it's more than good enough if you want to be out of the Intuit ecosystem and don't want to fuss with Constant Contact's legacy vibe. Brevo is superlative email with marketing tacked on rather than vice versa. If you don't need a lot of marketing support, they're a fine option.
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I selected Litmus because it provides an all-in-one powerful tool to update content, collaborate with teams, and analyse data seamlessly. This saves a big amount of time for the whole team. The insights are more granular allowing us to focus deeper into improvements. The preview tools is one of the most important features we heavily rely on, as we can see how emails are previewed across multiple devices. Speed is also a major factor. Being an organisation sending out many emails, we are happy with the speed and efficiency of accessing and organising emails.
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Scalability
They have multiple options for upgrading bigger senders or if you need more emails sent in a month.
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With our enterprise account, scalability is not an issue. I have not yet seen or heard of significant issues with user access, API connections for integrations etc. This includes down time for "Scheduled Maintenance" as some providers call them, Litmus has the technology backing to support a global team with a 24-hour workday across regions
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Return on Investment
  • The ROI has been very positive - We have been able to bring the entire process in-house to the marketing department
  • We are saving time and money by not involving outside contractors
  • We save resources by not involving I.T.
  • The amount of time we save by being able to create the email from concept to completion, all by one person, is astronomical.
  • We save some cost by using the Sendinblue stock image options
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  • Litmus saves our team so much time by making the QA and email review process so much easier, streamlined, and efficient.
  • We often send out campaigns out to thousands of members, and Litmus gives us the assurance and peace of mind that everything is working as it should before it gets sent out.
  • Decreases the number of email review cycles we go through.
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ScreenShots

Brevo Screenshots

Screenshot of Marketing Automation - DashboardScreenshot of Marketing Automation - Sample WorkflowScreenshot of Sample Email Campaign ReportScreenshot of Integrations and Plugins

Litmus from Validity Screenshots

Screenshot of Litmus Personalize Essentials, with live polls to give subscribers a voice and drive email engagement.Screenshot of Litmus Email Guardian, featuring 24/7 link monitoring to safeguard emails.Screenshot of Litmus' integrated insights reports, that can automatically combine metrics from Salesforce Marketing Cloud with subscriber engagement insights from Litmus.Screenshot of campaign preview, available in 100+ popular email clientsScreenshot of Litmus' inbox previewing and feedback tools, that help users to spot and fix issues early.