Brevo vs. SparkPost (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brevo
Score 8.7 out of 10
N/A
Brevo, formerly known as Sendinblue, is the leading customer relationship management (CRM) suite designed to fully cultivate long-term customer relationships and to empower businesses to expand in a fast changing digital world. With Brevo, businesses have a unified view of the customer journey in one easy-to-use platform thanks to intuitive and scalable marketing and CRM tools such as Email, SMS, WhatsApp, Chat, Marketing Automation, Meetings, and much more.
$0
per month
SparkPost (discontinued)
Score 2.8 out of 10
N/A
SparkPost offered real-time analysis of email delivery and customer engagement as well as personalized email templates. The service has been discontinued.
$30
per month
Pricing
BrevoSparkPost (discontinued)
Editions & Modules
Free
$0
per month
Lite
$25
per month
Premium
$65
per month
Enterprise
Contact sales team
Starter
$30
per month
Premier
$75
per month
Enterprise
Contact sales team
Offerings
Pricing Offerings
BrevoSparkPost (discontinued)
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsSendinBlue pricing is based on the number of email messages sent, rather than the number of contacts you keep in your account. Try SendinBlue with a free account and send up to 9,000 emails per month (300 emails per day). As your business grows, you can upgrade to a plan that meets your needs without breaking the bank! Send up to 40,000 emails per month for just $7.37 -- or send even more emails at great prices.
More Pricing Information
Community Pulse
BrevoSparkPost (discontinued)
Considered Both Products
Brevo
Chose Brevo
The free version of Brevo is much more usable and includes more useful and efficient tools

La versione gratuita di Brevo è molto più utilizzabile e comprende strumenti più utili e efficienti
Chose Brevo
It's much easier to use

Es mucho más fácil de usar
Chose Brevo
Brevo gives me the perfect balance of bang and the buck. Its really powerful, but it is good on cost. MailChimp was too costly for me, and tools like SendPulse were cheap but lacked the analytics and reports that I desire. SendGrid was decent but often had reliability issues …
Chose Brevo
I chose Brevo because of the ease of use and because the things that Brevo offers are also much better than other platforms
Chose Brevo
I have been using Mailchimp for many years, and honestly, it works well but I wanted to switch to see other options out of curiosity. Brevo seems much faster and more intuitive to me. What I value most about Brevo is the support service. I had a question, and they resolved it …
Chose Brevo
Brevo is more intuitive and flexible. It allows more creativity
Chose Brevo
Mailchimp's pricing is based on the number of contacts and quickly gets very expensive. We dropped our spending budget by two just by switching to Brevo.
Chose Brevo
Favourite preference is Brevo, the others did not work out that much. Either the free version does not support our needs, or it was too much work/effort to set up. So far we are happy with Brevo, using it for more than a year, sending out one email/month. For small ones, like …
Chose Brevo
Forms are better, integrated better with my WordPress plugin and the form design has more features. Brevo was recommended to me by an agency and when I first tried to create the forms I needed for landing pages in it, it proved better, more efficient and with more features than …
Chose Brevo
Brevo is very close in functionality to Mailchimp and closely familiar. When looking for a new provider I was able to trial Brevo very quickly due to being closely formatted in a similar way making the transition and decision to switch much easlier.
Chose Brevo
MailChimp is the industry standard - but is a bit overburdened with features. We chose Brevo because it "does what is on the tin," just what we need.
Chose Brevo
Pricing based on the number of contacts in the database, which is negative for small businesses. Yes, it forces you to export and delete blocked and cold audiences. But not many SMBs have the time or the will to sanitize their mailing lists. In my opinion, Constant Contact has …
Chose Brevo
I select Brevo because at the beginning it has no limit listings.
Chose Brevo
Cleaner interface, easier to use, low learning curve, price, value for money
Chose Brevo
I have no experience other than brevo.
Chose Brevo
I thought your interface was the easiest to use and your pricing is excellent
Chose Brevo
I tried to used Mailchimp looks a great alternative but also its very expensive for small projects. Zapier, on the other hand looks like it needs a special learning curve that we cannot afford at the moment. We need a simple, effective and direct solution that fits our needs. I …
SparkPost (discontinued)
Chose SparkPost (discontinued)
Mailchimp and sendgrid are giving good services and good customer support 24/7 and ROI is increased with this as transition is very smooth.

SparkPost is very expensive and not good as much as we think and they will least worried about your mails, tickets, call and messages. …
Chose SparkPost (discontinued)
I'd say SparkPost is probably the worst option of the three email API products I've used. It has the worst customer service, the fewest features, and costs significantly more than SendGrid, even though SendGrid lets you integrate all of Twilio's other features into a broader …
Chose SparkPost (discontinued)
I selected SparkPost based on the following factors:
  • low-cost basic subscription
Chose SparkPost (discontinued)
ExactTarget, Marketo CRM. These are completely different types of systems, but their email element is similar.
Chose SparkPost (discontinued)
The free version provided by SparkPost is awesome and it lets you use the product and then decide if it fits or not for you, this version doesn't include any trial period which helps to evaluate the product and later make the decision of buying or not.
Features
BrevoSparkPost (discontinued)
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Brevo
8.0
Ratings
1% above category average
SparkPost (discontinued)
-
Ratings
WYSIWYG email editor6.50 Ratings00 Ratings
Dynamic content8.70 Ratings00 Ratings
Ability to test dynamic content8.80 Ratings00 Ratings
Landing pages6.00 Ratings00 Ratings
A/B testing6.50 Ratings00 Ratings
Mobile optimization7.90 Ratings00 Ratings
Email deliverability reporting9.40 Ratings00 Ratings
List management9.20 Ratings00 Ratings
Triggered drip sequences8.70 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Brevo
8.0
Ratings
4% above category average
SparkPost (discontinued)
-
Ratings
Dashboards8.00 Ratings00 Ratings
Standard reports9.30 Ratings00 Ratings
Custom reports6.80 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Brevo
8.7
Ratings
8% above category average
SparkPost (discontinued)
-
Ratings
Link Tracking8.70 Ratings00 Ratings
Best Alternatives
BrevoSparkPost (discontinued)
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Twilio SendGrid
Twilio SendGrid
Score 8.4 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Twilio SendGrid
Twilio SendGrid
Score 8.4 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 9.4 out of 10
Everest (Return Path + 250ok)
Everest (Return Path + 250ok)
Score 10.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BrevoSparkPost (discontinued)
Likelihood to Recommend
9.0
(0 ratings)
1.0
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
-
(0 ratings)
Usability
8.4
(0 ratings)
-
(0 ratings)
Availability
9.1
(0 ratings)
-
(0 ratings)
Performance
9.1
(0 ratings)
-
(0 ratings)
Support Rating
10.0
(0 ratings)
1.0
(0 ratings)
Implementation Rating
9.1
(0 ratings)
-
(0 ratings)
Product Scalability
9.1
(0 ratings)
-
(0 ratings)
User Testimonials
BrevoSparkPost (discontinued)
Likelihood to Recommend
Brevo is an excellent email subscriber service provider for startups, small businesses, and budget-conscious users. BUT it's real strength is that as your business scales, so too does Brevo's services. As mentioned in my review, when compared to over-hyped, and super-expensive AWeber, Brevo wins out in every singly department. Not every 1000, 10000, etc. sub list generates thousands in revenue. So why do other companies charge as if it's a large profitable corporation based on the sub number thresholds? Brevo is reasonably priced without sacrificing solid service. HIGHLY recommended.
Read full review
SparkPost is great for automated sending of transactional emails. It appears to be designed for developers—it does not allow the creation and sending of emails from within the SparkPost user interface. If you're building a software system that needs to send emails, SparkPost is a great choice, but it is not a CRM.
Read full review
Pros
  • Sendinblue allows you to send emails that do not arrive in spam
  • Sendinblue, through its security measures and filters, helps keep contact databases well organized and up to date
  • Sendinblue offers an easy-to-use newsletter creation tool and, in case of lack of inspiration, many templates
Read full review
  • Email Deliverability
  • Last 10 day insights for reporting on email system health
  • Individually viewing users on the suppression list and quickly take off or put back on.
  • API
Read full review
Cons
  • not easy to move/duplicate sections. much easier to just drag and drop. still working this out.
  • don't like the logo or text included with the newsletter sign up form. have now upgraded, but think this should not be included for lower pricing plans
  • not getting issues completely answered by support team. currently have an issue with email sign up not working on mobile. have been told it is not working, but not given any suggestions on how to fix this.
  • have had unusual issue come up with a link. On 2 separate occasions, with 2 separate newsletters that went out, and 2 different images/articles/links, the link was wrong. Even though we checked it, previewed it and sent test email before we sent out these newsletters and these links were correct. It is the section at the bottom of our current newsletter. On both these occasions, when the customer has forwarded the email they received to us, the link was was to an old link - and it was the same old link on both occasions. We have asked for this to be looked into and are waiting on reply. We are going to try to delete this section this week and re-create. It is not a good look for us.
  • We have another issue with how our newsletter is previewing in Outlook. The images and the text are not lining up - not on every section, but on 2 sections out of the 5 sections. Also, the Read Full Article text in the button is not showing properly. Again, not a professional look for us which we are not happy with.
Read full review
  • A horrifying about-face on pricing after guaranteeing a lifetime rate.
  • A steep drop in customer care and customer service quality.
  • Increased prices compared to competitors.
  • Clumsy email templating system.
  • Lack of integration with other messaging systems.
Read full review
Likelihood to Renew
SendinBlue is providing an excellent value to my business by simplifying and speeding up the way that we interact with our customers
Read full review
No answers on this topic
Usability
Very user-friendly. I don't know how to code, but the program allows me to create visually appealing things with numerous options. Fairly intuitive. I have used it for a few years and have been happy. Works well for what we need.
Read full review
No answers on this topic
Reliability and Availability
I have never had any planned outages in the time I have been using the software and have had no issues with accessing it.
Read full review
No answers on this topic
Performance
Everything loads very quickly, it saves as you go along so you're unlikely to loose work if your computer fails. Reports are there immediately too so you're able to act quickly on customer engagement.
Read full review
No answers on this topic
Support Rating
These people helped me identify errors when setting up DKIM and were more than helpful in trying to diagnose low open rates with a few campaigns identifying where improvement can be made and how to more effectively manage contact lists. The support is excellent.
Read full review
Would give it a zero if I could. Their customer service used to be incredible; fast response times, really hands-on with their users, and a pretty regular feedback process. They sent me an awesome t-shirt that became part of my go-to climbing gear. But for the past year, their response times went way down, their customer service was less helpful and generally a lot more rude, and they haven't asked for customer input once since their leadership change
Read full review
Implementation Rating
If you follow all the steps of the setup process they give you, any one can set this up in about 1 - 2 hours.
Read full review
No answers on this topic
Alternatives Considered
On the outbound campaign side, Brevo is pretty no-frills, but it's more than good enough if you want to be out of the Intuit ecosystem and don't want to fuss with Constant Contact's legacy vibe. Brevo is superlative email with marketing tacked on rather than vice versa. If you don't need a lot of marketing support, they're a fine option.
Read full review
I'd say SparkPost is probably the worst option of the three email API products I've used. It has the worst customer service, the fewest features, and costs significantly more than SendGrid, even though SendGrid lets you integrate all of Twilio's other features into a broader set of communications media. In addition, the API and documentation were easy enough to use and integrate, but the templating system has also caused a lot of headaches for us.
Read full review
Scalability
They have multiple options for upgrading bigger senders or if you need more emails sent in a month.
Read full review
No answers on this topic
Return on Investment
  • The ROI has been very positive - We have been able to bring the entire process in-house to the marketing department
  • We are saving time and money by not involving outside contractors
  • We save resources by not involving I.T.
  • The amount of time we save by being able to create the email from concept to completion, all by one person, is astronomical.
  • We save some cost by using the Sendinblue stock image options
Read full review
  • We used at the first time the free version which worked awesome.
  • We didn't have to spend our time writing all the features that SparkPost has included.
  • The dashboard give us all the information that we need to know regarding the status of the emails that have been sent from the app
Read full review
ScreenShots

Brevo Screenshots

Screenshot of Marketing Automation - DashboardScreenshot of Marketing Automation - Sample WorkflowScreenshot of Sample Email Campaign ReportScreenshot of Integrations and Plugins