BrightEdge vs. Google Mobile-Friendly Test

BrightEdge

Google Mobile-Friendly Test

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
BrightEdge	Score 6.8 out of 10	N/A	BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO. Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.	N/A
Google Mobile-Friendly Test	Score 9.1 out of 10	N/A	Google Mobile-Friendly Test is a search engine optimization software solution offered by Google.	N/A

Pricing

BrightEdge

Google Mobile-Friendly Test

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
BrightEdge	Google Mobile-Friendly Test
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

—

More Pricing Information

Community Pulse
	BrightEdge	Google Mobile-Friendly Test
Considered Both Products	BrightEdge Verified User Anonymous Chose BrightEdge I haven't used any other. Incentivized Helpful? Verified User Anonymous Chose BrightEdge BrightEdge has better reports and customizable charts and is better for larger teams. Semrush, you have to pay per user, but it does give you access to a variety of tools. BrightEdge is more focused on SEO, but the tools they have are great, and some of them are the most … Incentivized Helpful? Verified User Anonymous Chose BrightEdge BrightEdge is much more advanced than Moz or SpyFu. The amount of tools is staggering and simply surpasses the others with their offering. Incentivized Helpful? GP Giovanni Paola Senior Manager, Search Engine Optimization Chose BrightEdge Customer service is top notch, better UI in the platform. Incentivized Helpful? Mike Emerson E-Commerce Marketing Manager Chose BrightEdge Overall the best tool I’ve used. Missing parts that I like from other tools like search intent category, content writing AI, etc. but as an experienced SEO I really love it. Incentivized Helpful? Cody Pike SEO Specialist Chose BrightEdge Love the interface more, it’s more updated. A lot of cool features that are more easily accessible within BrightEdge. The customer success manager has been better than with seoClarity as well. We get meeting agendas, quick email responses, productive calls, and help with the … Incentivized Helpful? NP Neelav Patel SEO Analyst Chose BrightEdge I see a lot of similarities with the other two products. Personally, I think a big aspect of using BrightEdge is familiarity with the platform. Just like any of these SEO tools, the value from these comes with how efficient users can be with the interface. BrightEdge has a … Incentivized Helpful? Alissa Steingraber Search Marketing Manager - SEO Chose BrightEdge seoClarity was one platform that we would have transitioned to if they would have been able to provide a solution like BrightEdge Instant. Out of all the platforms we have evaluated, the one thing that keeps us coming back to BrightEdge is the robust amount of relevant keywords … Incentivized Helpful? Jon Bowers Senior Account Executive Chose BrightEdge BrightEdge isn't cheap, and I've found that to be the biggest issue when compared to other platforms. That said, when you really dig into the features and benefits, it is the best value. It's the most comprehensive solution available. Aside from platform efficacy, the support … Incentivized Helpful? Cole Mauer VP, Director SEO Chose BrightEdge While relatively expensive, Brightedge really does offer the best quality product but just as importantly (if not more so) the level of client/agency support. We have biweekly training with the entire team to continually stay up to date on Brightedge's offerings and strategies. … Incentivized Helpful? DS Danielle Smyth President Chose BrightEdge BrightEdge is a more robust program and offers better analytics in real time. It is worth the money if you are using it a lot. SEMrush offers a lot of great information and functionality, but it cannot offer the depth of BrightEdge. Ubersuggest is better for beginners or … Incentivized Helpful? Bettyann Fritz (Nowak) Manager, Global Web Operations Chose BrightEdge Multiple great experiences with the Client Success team. It always felt like they are an extension of the team that helps drive noticeable results. Incentivized Helpful? Andy Seguin Director of Digital Marketing Chose BrightEdge I found BrightEdge to be more intuitive to use and that the onboard training offered matched my team's learning style. They are an innovative SEO leader that takes time, energy, and effort to learn your unique business and challenges. Purchasing an enterprise level SEO platform … Incentivized Helpful? Ron Weber Head of Global SEO Chose BrightEdge All SEO tools offer something a little different but BrightEdge comes pretty close to having everything I need. I can track links, review technical issues, and assign them to my staff. Reporting is top-notch too. I chose them because of my familiarity with them on the … Incentivized Helpful? Nathan Richardson SEO Analyst Chose BrightEdge BrightEdge is much more powerful, but more costly. We simply decided that we needed to move to a more enterprise-level tool. Another huge benefit of BrightEdge is that you have a dedicated rep that is always just a phone call or an email away to help you. We've really … Incentivized Helpful? Verified User Anonymous Chose BrightEdge I haven't used any other products like BrightEdge, although my colleague has and he seems to think BrightEdge is the number 1 product for all things 'SEO'. Incentivized Helpful? RC Rex Camposagrado Director of Digital Marketing Chose BrightEdge BrightEdge is easier to use compared to Conductor. seoClarity was my second option, but I only had a demo and haven't worked with it deeply. It seemed like a good tool. Botify looked like it was better for Technical SEO and looks more advanced for that feature, but it didn't … Incentivized Helpful? Verified User Anonymous Chose BrightEdge While they all do some of what BrightEdge does, they come nowhere near to everything BrightEdge can do. These tools are all very high level and simple, whereas BrightEdge gives SEO professionals a much more in-depth insight which enables us to take actions or make changes … Incentivized Helpful? Verified User Anonymous Chose BrightEdge BrightEdge is superior to Moz in a few different ways: More tasking and automation features are available in BrightEdge. Storybuilder reporting suite is more robust than Moz reporting Incentivized Helpful? Verified User Anonymous Chose BrightEdge Moz is a good tool to start with, and I've used it with very small companies that are starting SEO essentially from scratch and don't want to have much of an initial cost outlay. BrightEdge is far more robust functionality-wise, especially when it comes to rank tracking and … Incentivized Helpful? Shane Adair Marketing Manager Chose BrightEdge We were using agencies for this work in the past and we were not having the feedback and help that we had been expecting from them. We were just paying money with getting nothing in return. We decided to bring this in-house and because of a past relationship with BrightEdge … Incentivized Helpful? Tyler Rodriquez SEO, PPC, & Social Networking Supervisor Chose BrightEdge Brightedge was much more informative than Spyfu and we are in constant contact with our BrightEdge Rep. Incentivized Helpful? Mike Gillespie, VP Client Services Chose BrightEdge We evaluated several products. BrightEdge is much more robust. The customer support is outstanding. It's like having an additional employee. However, it is rather expensive compared to alternative platforms. Incentivized Helpful? Carlos Spallarossa Director - Search Engine Optimization Chose BrightEdge BrightEdge is much more user-friendly than SearchMetrics. The platform can be adopted at a much quicker rate by team members that arent SEOs. Incentivized Helpful? Verified User Anonymous Chose BrightEdge BrightEdge stacks up against competitors because of the quality of the direction given to optimize content. It actually tell you which keyword/paragraph/h1/h3 add and where to match within a market opportunity or a competitor similar content, always considering the SERP and the … Incentivized Helpful?	Google Mobile-Friendly Test Raven Wheatley-Hawkins Digital Marketing Manager Chose Google Mobile-Friendly Test I think this is a great addition to other search tools and a really quick and easy way to check how your pages work on mobile to ensure your users have the best experience. Incentivized Helpful? Doug Walker Owner Chose Google Mobile-Friendly Test The competition does not specifically analyze mobile-friendliness or responsiveness, just overall desktop performance. It is vital to know if a website passes Google's Mobile-Friendly requirements in order to better your search rankings and search traffic. Incentivized Helpful? Verified User Anonymous Chose Google Mobile-Friendly Test It is the most simple tool to use, paired with Google Rich Test Results it will give you a heads up if you have the basic blocks for indexing in the SERP. It's free, takes a couple of seconds, and helps you to see if the page is ready or not. The other tools in the system are … Incentivized Helpful? Lindsay Halsey Co-Founder Chose Google Mobile-Friendly Test Google Mobile-Friendly Test is one tool that can be used alongside these other tools to help your SEO. Incentivized Helpful? .Kim Murphy Owner Chose Google Mobile-Friendly Test The Google Mobile-Friendly Test is much better than Bing Webmaster Tools to ensure our clients' websites are mobile friendly responsive. Google's tool is created specifically for most of the online searches from the internet, and most modern devices, modern browsers, and … Incentivized Helpful? Scott Walker Director of Digital Marketing Chose Google Mobile-Friendly Test PageSpeed Insights offers similar (though far more technical) insights for developing websites and testing their mobile performance. There's also a Mobile Friendliness measurement in the new Google Search Console. These tools all work together and are all useful when measuring … Incentivized Helpful?

Features

BrightEdge

Google Mobile-Friendly Test

SEO

Comparison of SEO features of Product A and Product B
	BrightEdge 7.4 Ratings 4% below category average	Google Mobile-Friendly Test 8.5 Ratings 9% above category average
Keyword analysis	8.00 Ratings	8.00 Ratings
Backlink management	7.00 Ratings	8.00 Ratings
SERP ranking tracking	8.00 Ratings	9.00 Ratings
Page grader	5.00 Ratings	8.70 Ratings
Competitive analysis	10.00 Ratings	7.00 Ratings
Site audit / diagnostics	7.00 Ratings	9.60 Ratings
Site recommendations	5.00 Ratings	8.90 Ratings
Task management	8.90 Ratings	9.00 Ratings

SEO Channels

Comparison of SEO Channels features of Product A and Product B
	BrightEdge 9.0 Ratings 17% above category average	Google Mobile-Friendly Test 8.5 Ratings 11% above category average
Local SEO	9.00 Ratings	8.00 Ratings
Social SEO	9.00 Ratings	9.00 Ratings
Mobile SEO	9.00 Ratings	10.00 Ratings
Global SEO	9.00 Ratings	7.00 Ratings

SEO Platform & Account Management

Comparison of SEO Platform & Account Management features of Product A and Product B
	BrightEdge 9.0 Ratings 6% above category average	Google Mobile-Friendly Test 9.2 Ratings 8% above category average
Multi-domain support	9.00 Ratings	8.90 Ratings
Integration with web analytics tools	9.00 Ratings	9.50 Ratings

Best Alternatives
	BrightEdge	Google Mobile-Friendly Test
Small Businesses	Nozzle Score 10.0 out of 10	Nozzle Score 10.0 out of 10
Medium-sized Companies	Advanced Web Ranking Score 8.2 out of 10	Advanced Web Ranking Score 8.2 out of 10
Enterprises	Dupli Checker (DupliChecker.com) Score 8.5 out of 10	Dupli Checker (DupliChecker.com) Score 8.5 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	BrightEdge	Google Mobile-Friendly Test
Likelihood to Recommend	8.0 (0 ratings)	9.2 (0 ratings)
Likelihood to Renew	10.0 (0 ratings)	10.0 (0 ratings)
Usability	10.0 (0 ratings)	- (0 ratings)
Support Rating	9.0 (0 ratings)	- (0 ratings)
Implementation Rating	8.3 (0 ratings)	- (0 ratings)

User Testimonials
	BrightEdge	Google Mobile-Friendly Test
Likelihood to Recommend	BrightEdge has been a long-standing partner with us. I have had 10 years of experience with using their platform. It is a very large robust platform that allows us to find the information we need and quickly. Unfortunately with the company being so large, they are unable to make quick changes and customers suggested enhancements as quickly as other platforms. Alissa Steingraber Search Marketing Manager - SEO Read full review	It is a single-use tool: it tests mobile usability of a website or code snippet. This is useful before, during, and after the development process. So, if you are developing a website, then the mobile-friendliness tool is a necessity. Its also useful (in conjunction with Page Speed Insights and Search Console) in developing a full idea of site performance and how it relates to SEO. Incentivized Scott Walker Director of Digital Marketing Read full review
Pros	Strong analytics Integrates with other tools Instant provides real time research, ranking and recommendations The Client Success team is truly an extension of my team with experts in the industry to help support our team and growing the organic channel Education and career growth opportunity—constantly providing ways to connect with others in the industry, user groups, events, and conferences Onboard process is very thorough and customized Incentivized Christina Lepore Brand Voice Specialist Read full review	Tests site to see if it passes Google's mobile friendly requirement. Helps troubleshoot any mobile friendly issues. Suggest changes to make the site more mobile friendly. Incentivized Doug Walker Owner Read full review
Cons	The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio. I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve. The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches. Incentivized Verified User Anonymous Read full review	Google does not cross-check the results from other search engines in the creation of the tool. Bing and Yahoo might not consider your website mobile-friendly, even if Google does. Some devices and screen resolutions were not thought of when Google created the tool. The output of the tool is not specific enough, at times, for web developers. Incentivized .Kim Murphy Owner Read full review
Likelihood to Renew	BrightEdge has provided our company with more than any other tool/platform could dream of. We've been extremely happy with its use, and have really tailored our strategies and internal workflow around the data in BrightEdge. I could not imagine having a successful, streamlined SEO service without BrightEdge Mariam Naghshineh SEO & Content Manager Read full review	It is free, so I woule likely renew it. Incentivized Verified User Anonymous Read full review
Usability	Easy-to-use and intuitive design make using the BrightEdge platform a joy. Yes, I have familiarity with it and know where to go but there are definitely not a ton of extraneous bells and whistles or unnecessary tools which is part of the brilliance of their UX. Sometimes I get hung up on where keywords and keyword groups are under settings but it is typically because I am moving too quickly, and not because they've moved it. Ron Weber Head of Global SEO Read full review	No answers on this topic
Support Rating	This is a area where the BrightEdge team really shines. Their commitment to training and product support is unmatched not only for SEO platforms, but life in general. I often find myself wishing my internet provide and similar would go to BrightEdge for training on support and attitude. I would rank them an 11 if I could. Jon Bowers Senior Account Executive Read full review	No answers on this topic
Implementation Rating	For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy. Jay Corcoran Search Marketing Strategist Read full review	No answers on this topic
Alternatives Considered	BrightEdge has better reports and customizable charts and is better for larger teams. Semrush, you have to pay per user, but it does give you access to a variety of tools. BrightEdge is more focused on SEO, but the tools they have are great, and some of them are the most accurate and thorough. Incentivized Verified User Anonymous Read full review	The Google Mobile-Friendly Test is much better than Bing Webmaster Tools to ensure our clients' websites are mobile friendly responsive. Google's tool is created specifically for most of the online searches from the internet, and most modern devices, modern browsers, and screen resolution settings. Bing is not as technically advanced as Google and not as specific in their tools, to ensure the creation of mobile-friendly responsive devices. Incentivized .Kim Murphy Owner Read full review
Return on Investment	SEO as best source of deals in Q1 2024. An increase of organic traffic of 30% after using Brightedge to identify keywords to build articles for a blog. 20% increase in visits to listings of or marketplaces after refining descriptions with the right keywords. Incentivized Verified User Anonymous Read full review	Our websites pages are a hundred percent mobile friendly. Detects almost all mobile usability issues. Robust test tools extending up to detectors for incompatible plugins. Incentivized Verified User Anonymous Read full review
ScreenShots