TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    BrightEdge

    Score6.8 out of 10
    N/ABrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO. Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.

    $0

    per month

    SpyFu

    Score7 out of 10
    N/ASpyFu is the eponymous SEO and PPC research platform from the company in Scottsdale, Arizona focused on "spying" on competitors, or basically using their behaviors to refine your own through keyword and content analysis, and backlink poaching. This positional search engine optimization and paid listings management platform touts the ability to lower costs and raise rankings via a Kombat-oriented approach... basically a cute way of saying "it makes comparisons" of how well your site does in niche…

    $39

    per month

    Pricing
    BrightEdgeSpyFu
    Editions & Modules
    No answers on this topic
    Basic
    $39
    per month
    Professional
    $79
    per month
    Team
    $299
    per month
    Offerings
    Pricing Offerings
    BrightEdgeSpyFu
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    BrightEdgeSpyFu
    Considered Both Products
    BrightEdge
    Chose BrightEdge
    BrightEdge is much more advanced than Moz or SpyFu. The amount of tools is staggering and simply surpasses the others with their offering.
    Incentivized
    Chose BrightEdge
    Brightedge was much more informative than SpyFu and we are in constant contact with our BrightEdge Rep.
    Incentivized
    Chose BrightEdge
    BrightEdge has been around longer and you can be trained/certified within the scope of work plus very large companies trust BrightEdge. SEMRush does a lot of the same tasks but has a little less content.
    Incentivized
    Chose BrightEdge
    The other competitor is probably Conductor and they have an impressive platform, however, it seems to me that it would take a lot of time to get up to speed with the product. BrightEdge and Conductor platform to run well would need a full time resource to retrieve the benefits …
    SpyFu
    Chose SpyFu
    I would say that the above tools each offer their own unique skillset to be able to enhance what we find with SpyFu. For competitive analysis at a low cost point SpyFu really follows through on the promise of delivering actionable competitive insights with additional tools that …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    BrightEdgeSpyFu
    SEO
    Comparison of SEO features of BrightEdge and SpyFu
    Feature
    BrightEdge
    7.4
    47 Ratings
    SpyFu
    6.6
    52 Ratings
    Keyword analysis8.047 Ratings7.052 Ratings
    Backlink management7.041 Ratings6.040 Ratings
    SERP ranking tracking8.045 Ratings6.044 Ratings
    Page grader5.040 Ratings7.829 Ratings
    Competitive analysis10.047 Ratings7.051 Ratings
    Site audit / diagnostics7.044 Ratings7.232 Ratings
    Site recommendations5.047 Ratings6.031 Ratings
    Task management8.941 Ratings6.120 Ratings
    SEO Channels
    Comparison of SEO Channels features of BrightEdge and SpyFu
    Feature
    BrightEdge
    9.0
    45 Ratings
    SpyFu
    5.8
    39 Ratings
    Local SEO9.036 Ratings5.033 Ratings
    Social SEO9.031 Ratings5.028 Ratings
    Mobile SEO9.042 Ratings8.029 Ratings
    Global SEO9.035 Ratings5.035 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of BrightEdge and SpyFu
    Feature
    BrightEdge
    9.0
    45 Ratings
    SpyFu
    7.2
    28 Ratings
    Multi-domain support9.036 Ratings6.028 Ratings
    Integration with web analytics tools9.044 Ratings8.518 Ratings
    User Ratings
    BrightEdgeSpyFu
    Likelihood to Recommend
    8.0
    (79 ratings)
    7.0
    (62 ratings)
    Likelihood to Renew
    10.0
    (35 ratings)
    10.0
    (10 ratings)
    Usability
    10.0
    (11 ratings)
    7.0
    (1 ratings)
    Support Rating
    9.0
    (14 ratings)
    7.6
    (13 ratings)
    Implementation Rating
    8.3
    (2 ratings)
    -
    (0 ratings)