BrightEdge vs. Squirrly SEO

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BrightEdge
Score 6.8 out of 10
N/A
BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO. Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.N/A
Squirrly SEO
Score 10.0 out of 10
N/A
Squirrly is an SEO plugin.
$29.99
per month
Pricing
BrightEdgeSquirrly SEO
Editions & Modules
No answers on this topic
Pro
$29.99
per month
Business
$71.99
per month
Agency
$75.99
per month
Offerings
Pricing Offerings
BrightEdgeSquirrly SEO
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
BrightEdgeSquirrly SEO
Considered Both Products
BrightEdge
Chose BrightEdge
BrightEdge has better reports and customizable charts and is better for larger teams. Semrush, you have to pay per user, but it does give you access to a variety of tools. BrightEdge is more focused on SEO, but the tools they have are great, and some of them are the most …
Chose BrightEdge
BrightEdge is much more advanced than Moz or SpyFu. The amount of tools is staggering and simply surpasses the others with their offering.
Chose BrightEdge
Overall the best tool I’ve used. Missing parts that I like from other tools like search intent category, content writing AI, etc. but as an experienced SEO I really love it.
Chose BrightEdge
Love the interface more, it’s more updated. A lot of cool features that are more easily accessible within BrightEdge. The customer success manager has been better than with seoClarity as well. We get meeting agendas, quick email responses, productive calls, and help with the …
Chose BrightEdge
I see a lot of similarities with the other two products. Personally, I think a big aspect of using BrightEdge is familiarity with the platform. Just like any of these SEO tools, the value from these comes with how efficient users can be with the interface. BrightEdge has a …
Chose BrightEdge
seoClarity was one platform that we would have transitioned to if they would have been able to provide a solution like BrightEdge Instant. Out of all the platforms we have evaluated, the one thing that keeps us coming back to BrightEdge is the robust amount of relevant keywords …
Chose BrightEdge
BrightEdge isn't cheap, and I've found that to be the biggest issue when compared to other platforms. That said, when you really dig into the features and benefits, it is the best value. It's the most comprehensive solution available. Aside from platform efficacy, the support …
Chose BrightEdge
While relatively expensive, Brightedge really does offer the best quality product but just as importantly (if not more so) the level of client/agency support. We have biweekly training with the entire team to continually stay up to date on Brightedge's offerings and strategies. …
Chose BrightEdge
BrightEdge is a more robust program and offers better analytics in real time. It is worth the money if you are using it a lot. SEMrush offers a lot of great information and functionality, but it cannot offer the depth of BrightEdge. Ubersuggest is better for beginners or …
Chose BrightEdge
Multiple great experiences with the Client Success team. It always felt like they are an extension of the team that helps drive noticeable results.
Chose BrightEdge
I found BrightEdge to be more intuitive to use and that the onboard training offered matched my team's learning style. They are an innovative SEO leader that takes time, energy, and effort to learn your unique business and challenges. Purchasing an enterprise level SEO platform …
Chose BrightEdge
All SEO tools offer something a little different but BrightEdge comes pretty close to having everything I need. I can track links, review technical issues, and assign them to my staff. Reporting is top-notch too. I chose them because of my familiarity with them on the …
Chose BrightEdge
BrightEdge is much more powerful, but more costly. We simply decided that we needed to move to a more enterprise-level tool. Another huge benefit of BrightEdge is that you have a dedicated rep that is always just a phone call or an email away to help you. We've really …
Chose BrightEdge
I haven't used any other products like BrightEdge, although my colleague has and he seems to think BrightEdge is the number 1 product for all things 'SEO'.
Chose BrightEdge
BrightEdge is easier to use compared to Conductor. seoClarity was my second option, but I only had a demo and haven't worked with it deeply. It seemed like a good tool. Botify looked like it was better for Technical SEO and looks more advanced for that feature, but it didn't …
Chose BrightEdge
While they all do some of what BrightEdge does, they come nowhere near to everything BrightEdge can do. These tools are all very high level and simple, whereas BrightEdge gives SEO professionals a much more in-depth insight which enables us to take actions or make changes …
Chose BrightEdge
BrightEdge is superior to Moz in a few different ways:
  • More tasking and automation features are available in BrightEdge.
  • Storybuilder reporting suite is more robust than Moz reporting
Chose BrightEdge
Moz is a good tool to start with, and I've used it with very small companies that are starting SEO essentially from scratch and don't want to have much of an initial cost outlay. BrightEdge is far more robust functionality-wise, especially when it comes to rank tracking and …
Chose BrightEdge
We were using agencies for this work in the past and we were not having the feedback and help that we had been expecting from them. We were just paying money with getting nothing in return. We decided to bring this in-house and because of a past relationship with BrightEdge …
Chose BrightEdge
Brightedge was much more informative than Spyfu and we are in constant contact with our BrightEdge Rep.
Chose BrightEdge
We evaluated several products. BrightEdge is much more robust. The customer support is outstanding. It's like having an additional employee.

However, it is rather expensive compared to alternative platforms.
Chose BrightEdge
BrightEdge is much more user-friendly than SearchMetrics. The platform can be adopted at a much quicker rate by team members that arent SEOs.
Chose BrightEdge
BrightEdge stacks up against competitors because of the quality of the direction given to optimize content. It actually tell you which keyword/paragraph/h1/h3 add and where to match within a market opportunity or a competitor similar content, always considering the SERP and the …
Squirrly SEO
Chose Squirrly SEO
The others simply do not compare to Squirrly SEO because it is more efficient, accurate, and effective. Squirrly SEO has increased rankings, traffic, and content optimization, which others simply have not been able to do. Moreover, Squirrly SEO operates like a consultant …
Chose Squirrly SEO
Yoast and Rankmath offer some great Wordpress optimization features, however, Squirrly SEO takes it to the next level. Having their live assistant, keyword, and other optimization tools baked into Wordpress make it easy to set up and work your way through optimizing your site. …
Chose Squirrly SEO
I have used Yoast Pro and also the free version, both of which outperform Squirrly with the one exception of Yoast not having a keyword research tool.
Features
BrightEdgeSquirrly SEO
SEO
Comparison of SEO features of Product A and Product B
BrightEdge
7.4
Ratings
4% below category average
Squirrly SEO
6.7
Ratings
14% below category average
Keyword analysis8.00 Ratings8.10 Ratings
Backlink management7.00 Ratings7.00 Ratings
SERP ranking tracking8.00 Ratings6.30 Ratings
Page grader5.00 Ratings8.20 Ratings
Competitive analysis10.00 Ratings7.00 Ratings
Site audit / diagnostics7.00 Ratings1.00 Ratings
Site recommendations5.00 Ratings8.20 Ratings
Task management8.90 Ratings8.10 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
BrightEdge
9.0
Ratings
17% above category average
Squirrly SEO
8.2
Ratings
8% above category average
Local SEO9.00 Ratings7.20 Ratings
Social SEO9.00 Ratings8.20 Ratings
Mobile SEO9.00 Ratings9.00 Ratings
Global SEO9.00 Ratings8.20 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
BrightEdge
9.0
Ratings
6% above category average
Squirrly SEO
7.7
Ratings
9% below category average
Multi-domain support9.00 Ratings7.30 Ratings
Integration with web analytics tools9.00 Ratings8.10 Ratings
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BrightEdgeSquirrly SEO
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Score 10.0 out of 10
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Nozzle
Score 10.0 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Advanced Web Ranking
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Score 8.2 out of 10
Enterprises
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Score 8.5 out of 10
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Score 8.5 out of 10
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User Ratings
BrightEdgeSquirrly SEO
Likelihood to Recommend
8.0
(0 ratings)
7.3
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
-
(0 ratings)
Usability
10.0
(0 ratings)
-
(0 ratings)
Support Rating
9.0
(0 ratings)
7.0
(0 ratings)
Implementation Rating
8.3
(0 ratings)
-
(0 ratings)
User Testimonials
BrightEdgeSquirrly SEO
Likelihood to Recommend
BrightEdge has been a long-standing partner with us. I have had 10 years of experience with using their platform. It is a very large robust platform that allows us to find the information we need and quickly. Unfortunately with the company being so large, they are unable to make quick changes and customers suggested enhancements as quickly as other platforms.
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Squirrly SEO is especially suited for a WordPress website owner wanting to up their SEO game, but not knowing where to start. Squirrly does a great job of walking a beginner user through the steps to meet their site optimization goals one focus page at a time. Once, you get over the dated UI Squirrly really offers more than other WordPress SEO plugins.
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Pros
  • Strong analytics
  • Integrates with other tools
  • Instant provides real time research, ranking and recommendations
  • The Client Success team is truly an extension of my team with experts in the industry to help support our team and growing the organic channel
  • Education and career growth opportunity—constantly providing ways to connect with others in the industry, user groups, events, and conferences
  • Onboard process is very thorough and customized
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  • It simply works
  • It reminds you to consider keywords and tags
  • The best feature is that it’s simple to use even I can use it
Read full review
Cons
  • The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
  • I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
  • The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.
Read full review
  • Sometimes the server times out when doing keyboard research which can cause users to repeat tasks, thereby frustrating users.
  • The UI needs to be updated as there may be some bugs/threats on there.
  • It is a bit expensive, therefore a more affordable price would be preferred.
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Likelihood to Renew
BrightEdge has provided our company with more than any other tool/platform could dream of. We've been extremely happy with its use, and have really tailored our strategies and internal workflow around the data in BrightEdge. I could not imagine having a successful, streamlined SEO service without BrightEdge
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No answers on this topic
Usability
Easy-to-use and intuitive design make using the BrightEdge platform a joy. Yes, I have familiarity with it and know where to go but there are definitely not a ton of extraneous bells and whistles or unnecessary tools which is part of the brilliance of their UX. Sometimes I get hung up on where keywords and keyword groups are under settings but it is typically because I am moving too quickly, and not because they've moved it.
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No answers on this topic
Support Rating
This is a area where the BrightEdge team really shines. Their commitment to training and product support is unmatched not only for SEO platforms, but life in general. I often find myself wishing my internet provide and similar would go to BrightEdge for training on support and attitude. I would rank them an 11 if I could.
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Whilst no live chat, you do get an answer.
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Implementation Rating
For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.
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No answers on this topic
Alternatives Considered
BrightEdge has better reports and customizable charts and is better for larger teams. Semrush, you have to pay per user, but it does give you access to a variety of tools. BrightEdge is more focused on SEO, but the tools they have are great, and some of them are the most accurate and thorough.
Read full review
The others simply do not compare to Squirrly SEO because it is more efficient, accurate, and effective. Squirrly SEO has increased rankings, traffic, and content optimization, which others simply have not been able to do. Moreover, Squirrly SEO operates like a consultant that guides you or tells you what to do, so that improvements can be done. Furthermore, it has much more features than other software.
Read full review
Return on Investment
  • SEO as best source of deals in Q1 2024.
  • An increase of organic traffic of 30% after using Brightedge to identify keywords to build articles for a blog.
  • 20% increase in visits to listings of or marketplaces after refining descriptions with the right keywords.
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  • No effect whatsoever.
  • Really frustrated by this plugin.
  • It has been very effective at sucking my time for no result.
Read full review
ScreenShots