BrightInfo vs. Outgrow

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BrightInfo
Score 6.0 out of 10
Mid-Size Companies (51-1,000 employees)
BrightInfo is a real-time personalization engine. The product's algorithm learns website content and analyzes visitor behavior, then matches it in real time, serving relevant content to each visitor at suitable points within the natural browsing flow. The vendors says the product triples engagement rates and doubles conversion rates. The company offers a free trial and runs it in an A/B test mode, with and without BrightInfo, so businesses can understand the boost in conversion rates…N/A
Outgrow
Score 8.0 out of 10
Small Businesses (1-50 employees)
Outgrow enables marketers to create calculators, recommendations, quizzes and polls to better acquire, qualify, and monetize leads. Outgrow is designed so marketers can build these tools without a developer or a designer in minutes. Common Examples of interactive content that you can build with Outgrow include: ROI calculators Cost Calculators Sales lift calculators Graders Knowledge tests Fun quizzes Product recommendations
$22
per month per user
Pricing
BrightInfoOutgrow
Editions & Modules
No answers on this topic
Freelancer Plan
$22
per month per user
Freelancer Pro
$45
per month per user
Essentials Plan
$115
per month for 3 users
Business Plan
$720
per month
Enterprise Plan
Custom Pricing
Agency Plan
Custom Pricing
per Client
Offerings
Pricing Offerings
BrightInfoOutgrow
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsOutgrow also offers the option to build interactive content including calculators, quizzes, recommendations, polls and graded tests for clients. Pricing varies based on the number of experiences built and the complexity of each experience.
More Pricing Information
Community Pulse
BrightInfoOutgrow
Features
BrightInfoOutgrow
Content Creation
Comparison of Content Creation features of Product A and Product B
BrightInfo
-
Ratings
Outgrow
8.0
Ratings
0% below category average
Ideation00 Ratings8.00 Ratings
Approval workflows00 Ratings8.10 Ratings
Content collaboration00 Ratings8.00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
BrightInfo
-
Ratings
Outgrow
9.0
Ratings
10% above category average
Content hub00 Ratings9.50 Ratings
Forms / Gated content00 Ratings10.00 Ratings
Embedded CTAs00 Ratings8.00 Ratings
Content distribution00 Ratings9.10 Ratings
Content promotion00 Ratings9.50 Ratings
Content automation00 Ratings8.00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
BrightInfo
-
Ratings
Outgrow
8.8
Ratings
12% above category average
Audience profiling and targeting00 Ratings9.00 Ratings
Closed-loop tracking and reporting00 Ratings9.50 Ratings
Content performance analytics00 Ratings10.00 Ratings
Campaign optimization dashboard00 Ratings8.50 Ratings
Competitive analytics00 Ratings7.30 Ratings
User Ratings
BrightInfoOutgrow
Likelihood to Recommend
-
(0 ratings)
8.0
(0 ratings)
Usability
-
(0 ratings)
9.1
(0 ratings)
Support Rating
-
(0 ratings)
9.4
(0 ratings)
User Testimonials
BrightInfoOutgrow
Likelihood to Recommend
No answers on this topic
Outgrow is a better choice compared to its competitors if you don't want to end up promoting their product with your quizzes and calculators. I appreciate that they respect my ability to recommend their platform to peers rather than end-users. That said, Outgrow is a powerful suite of creative tools, and it's likely not a good choice for anyone who's planning to make just one quiz or calculator and then move on.
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Pros
No answers on this topic
  • It engages potential customers.
  • It's a sort of "pick your own adventure" which appeals to a lot of people.
  • Outgrow has a number of different ways you can formulate the quiz, so there are different options to fit various styles you want to present to people.
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Cons
No answers on this topic
  • The UI is a bit elaborate, it seems a bit too much when I want something basic
  • The results emails were a bit confusing to setup but support was great in getting this fixed
  • Only one Admin can use the basic service
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Usability
No answers on this topic
It is a no code platform that makes content creation very easy with pre-built templates and strong lead generation tools. However, customisation options are limited , complex logic can be tricky and better content organisation is needed for a large scale use. Overall, it's user friendly but needs improvement in scalability and flexibility.
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Support Rating
No answers on this topic
Support is very responsive and is quick to respond to questions and problems. Outgrow sometimes changes their pricing and plan structures and add/remove options without properly relaying the info to customers. They could do a better job with communications and being upfront with the pricing plans people sign up for.
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Alternatives Considered
No answers on this topic
Limited functionalities, and limited design options. I really only want to implement a solution if it truly fits with the rest of my website and the level of quality of the rest of my products. When looking at the features and usability of Convertcalculator I felt that it did not perform as well as Outgrow. Another reason was the number of resources in their Help Center. I did not start a chat with them, so I can't comment on their customer service. I feel like there is no real competition out there, or I've been searching in the wrong places.
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Return on Investment
No answers on this topic
  • Outgrow has helped me sell more life insurance through the use of interactive calculators.
  • Outgrow has helped me attract more referral partners thus helping my agency grow.
  • Outgrow saved my agency money because I was able to cancel subscriptions to other services which offered fewer features.
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ScreenShots

BrightInfo Screenshots

Screenshot of Screenshot of Screenshot of

Outgrow Screenshots

Screenshot of Results Page of a Calculator with Lead Generation form and CTAScreenshot of Analytics Tab: Funnel Visualization of a Completed QuizScreenshot of