Brightspot vs. Canto

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brightspot
Score 9.0 out of 10
N/A
Brightspot (formerly Perfect Sense) is a content management system for businesses looking to distinguish themselves via digital transformation. The platform helps editors and developers to utilize publishing processes, customized workstreams and collaboration features. This helps users to deliver content to audiences without compromise.N/A
Canto
Score 8.0 out of 10
N/A
Canto delivers digital asset management capabilities while offering an intuitive experience for teams. Canto's AI Visual Search enables users to search their brand libraries using natural language.N/A
Pricing
BrightspotCanto
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BrightspotCanto
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalOptional
Additional DetailsCanto's platform, supported by a flexible and transparent pricing structure, caters to a diverse array of industries. It empowers companies ranging from teams of 50 employees to global enterprises to fuel their content delivery, maximizing their ROI.
More Pricing Information
Community Pulse
BrightspotCanto
Considered Both Products
Brightspot
Chose Brightspot
Best example of ease of use and future flexibility
Canto
Chose Canto
We chose Canto because of the cost, customer service, and features. We were also impressed with the onboarding process.
Chose Canto
I have not used any other Canto-like products, but Canto is greatly superior to saving corporate visual assets on the cloud in complex folder structures that cannot be auto-searched by what the visuals represent.
Chose Canto
Canto was one of the most cost effective options and was the only one that included all of the features that we were looking for (AI tagging, facial recognition, PMS integrations, OCR text recognition, etc)
Chose Canto
It's hard to find anything by default in dropbox vs canto. There's basically no search features compared to Canto.
Chose Canto
Canto is much more visual based, and really like the sharing link.
Chose Canto
I used Canto Cumulus many years ago which is why I recommended Canto for us. We had hoped it would fit better with our very broad needs, but several people have recommended we pursue Media Valet, assuming we continue to look for a DAM. They feel it is more applicable to …
Chose Canto
Dropbox is not as organized as Canto is. This is very impactful to help us stay consistent and to stay proper when managing our digital assets. Moreover, the ease of navigation is a lot better than dropbox ever was, this is a big reason why our company has been using Canto for …
Chose Canto
Canto is not the best DAM solution on the market. It feel sort of date and is based on older ways of working with assets. The performance and UX for the cost is not in alignment. I would highly recommend picking a different product for the price point. Other Dam solutions have …
Chose Canto
After researching and demoing several DAMs, we landed on Canto for several reasons: the price was lower than most of it's competitors, it integrated with our create workflow solution, and it had a simple and user-friendly interface, which was browser-based and required no …
Chose Canto
Canto provides a more powerful directory and database to support the process for input and sharing of assets.
Chose Canto
While I've only done demo versions of the listed products and others, I can say that Canto was one of the most easy to use yet robust toolkits I encountered. It can do everything you want and more, but not be too bogged down in using it. That said, some of the workflow and …
Chose Canto
I don't have enough experience with other DAMs to truly weigh them against Canto.
Chose Canto
Canto's customer service was amazing compared to bynder. I didn't feel rushed or like "just another sale" thanks to Beau Nichols. He continued to follow up (in a not-annoying way) as I was receiving approval from my company.
Chose Canto
Other teams at our university are using PhotoShelter to store and organize their photos, and I use/access PhotoShelter to download images that have been provided to us through that system as well. When using Canto, we are entering more detailed types of information on our …
Chose Canto
Canto is more robust, but it also has its disadvantages as well. Definitely offers more features and is cheaper than its competitors though.
Chose Canto
I have not used other DAMs. I have used Dropbox. which I do not like at all. DB is just a folder system that adds tagging. It's bulky and not a DAM at all to me.
Chose Canto
We evaluated Bynder when we were searching for a DAM. We ultimately chose Canto because it made more sense for our organization in terms of the face detection, and how the assets were handled. Bynder was too robust for our needs.
Chose Canto
Canto is more visible than Dropbox, which we were using before making the switch. We are able to share assets easier and theoretically search assets easier as well, but the open nature of Canto has led to some data integrity issues which we are working through. The tagging …
Chose Canto
Bynder has more focus on media creation and brand management; we needed an easy way to access mainly pictures and stories from all our locations and from the field.
Chose Canto
This was selected by the University.
Chose Canto
I don't know of any other products like Canto.
Chose Canto
Much more storage, tags, better system. less clutter.
Features
BrightspotCanto
Security
Comparison of Security features of Product A and Product B
Brightspot
8.6
Ratings
6% above category average
Canto
-
Ratings
Role-based user permissions8.60 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Brightspot
8.0
Ratings
5% above category average
Canto
-
Ratings
API8.20 Ratings00 Ratings
Internationalization / multi-language7.70 Ratings00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Brightspot
7.7
Ratings
0% below category average
Canto
-
Ratings
WYSIWYG editor8.20 Ratings00 Ratings
Code quality / cleanliness7.70 Ratings00 Ratings
Admin section8.20 Ratings00 Ratings
Page templates8.20 Ratings00 Ratings
Library of website themes5.90 Ratings00 Ratings
Mobile optimization / responsive design7.70 Ratings00 Ratings
Publishing workflow8.20 Ratings00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Brightspot
7.9
Ratings
7% above category average
Canto
-
Ratings
Content taxonomy8.20 Ratings00 Ratings
SEO support7.30 Ratings00 Ratings
Bulk management7.30 Ratings00 Ratings
Availability / breadth of extensions8.60 Ratings00 Ratings
Community / comment management8.20 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Brightspot
-
Ratings
Canto
6.7
Ratings
6% below category average
Dashboards00 Ratings6.80 Ratings
Standard reports00 Ratings6.60 Ratings
Content analytics00 Ratings6.50 Ratings
DAM Features
Comparison of DAM Features features of Product A and Product B
Brightspot
-
Ratings
Canto
7.2
Ratings
15% below category average
Uploading assets00 Ratings7.60 Ratings
Downloading assets00 Ratings8.40 Ratings
Categories00 Ratings7.40 Ratings
Asset storage00 Ratings8.20 Ratings
Asset sharing00 Ratings8.00 Ratings
Asset search00 Ratings7.70 Ratings
Tagging system00 Ratings7.30 Ratings
Content editing00 Ratings6.40 Ratings
Embed codes00 Ratings7.20 Ratings
Metadata00 Ratings6.80 Ratings
Collections00 Ratings7.60 Ratings
User access00 Ratings6.80 Ratings
DAM Integrations00 Ratings6.80 Ratings
DAM API00 Ratings7.00 Ratings
Workflow automations00 Ratings5.90 Ratings
Related asset discovery00 Ratings6.70 Ratings
Best Alternatives
BrightspotCanto
Small Businesses
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Score 10.0 out of 10
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CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
MediaValet
MediaValet
Score 9.1 out of 10
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User Ratings
BrightspotCanto
Likelihood to Recommend
9.1
(0 ratings)
8.1
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.9
(0 ratings)
Usability
-
(0 ratings)
9.0
(0 ratings)
Availability
-
(0 ratings)
6.4
(0 ratings)
Performance
-
(0 ratings)
6.4
(0 ratings)
Support Rating
-
(0 ratings)
7.6
(0 ratings)
Online Training
-
(0 ratings)
9.1
(0 ratings)
Implementation Rating
-
(0 ratings)
9.0
(0 ratings)
Configurability
-
(0 ratings)
3.6
(0 ratings)
Ease of integration
-
(0 ratings)
6.4
(0 ratings)
Product Scalability
-
(0 ratings)
6.4
(0 ratings)
Vendor post-sale
-
(0 ratings)
7.3
(0 ratings)
Vendor pre-sale
-
(0 ratings)
7.3
(0 ratings)
User Testimonials
BrightspotCanto
Likelihood to Recommend
Suited for populating multi-site assets. It would be less appropriate for replacing a journal publishing system.
Read full review
Canto is an excellent tool for organizing assets and searching for them in one location. I also really enjoy using the mobile version of Canto on my smartphone when I am on the go. Canto is robust and fast and it has been a major advancement in the way that my organization stores and shares assets.
Read full review
Pros
  • Ease of use to users
  • Intuitive display
  • High traffic loads
Read full review
  • Allowing users to download a resized version of an image self serve (eg. for social media)
  • Sharing collections where recipients can see and download high res images
  • Tagging to make searches very simple and eliminate complete folder structures
  • Tag all info about an asset in the data rather than trying to name images with this data
Read full review
Cons
  • Personalization features (dependent on integration with a CDP)
Read full review
  • I do with we could search for colors or items in Canto, for example red shirt photos
  • We have a small team, but everyone needs different levels of access, I feel like there arent many levels of access as there could be
Read full review
Likelihood to Renew
No answers on this topic
We are very likely to renew our service with Canto. This is because of the support we have received and what we have seen Canto do so far for our company. We are finally able to organize our assets well and maintain governance over all of our digital assets. It has eliminated time difference issues and is equipping people within our company with a lot of content for them to use and push.
Read full review
Usability
No answers on this topic
Canto is about as easy to use as it gets. I have personally trained a handful of employees who are unfamiliar with DAM/marketing SaaS technology on how to use the platform for their needs. These trainings only take about half an hour (given they are using a very limited set of Canto's features), and afterward, they are pretty well-equipped to use the platform.
Read full review
Reliability and Availability
No answers on this topic
Canto is usually available, though sometimes goes down for 30 min - 1 hr. Usually resolved quickly
Read full review
Performance
No answers on this topic
I've satisfied with the performance
Read full review
Support Rating
No answers on this topic
I think Canto's onboarding process was really helpful. Our employees were able to utilize the system without excess training sessions which isn't always the case with some software. I also think that their customer support has proven to be super helpful when minor issues arise
Read full review
Online Training
No answers on this topic
Very knowledgable and accommodating trainers who listen to what you're asking and provide detailed yet simple instructions.
Read full review
Implementation Rating
No answers on this topic
We didn't have a thorough enough plan for ownership of uploading and tagging and some of our tags were inconsistent which led to some regression in our usage. We tightened up that plan on our end and spoke with support team on Canto's end to establish some best practices and have a much better workflow now.
Read full review
Alternatives Considered
Better feature set at a better price
Read full review
Canto was one of the most cost effective options and was the only one that included all of the features that we were looking for (AI tagging, facial recognition, PMS integrations, OCR text recognition, etc)
Read full review
Scalability
No answers on this topic
Canto is based on the West coast, so occasionally patches and planned outages happen during East coast working hours
Read full review
Return on Investment
  • All positive, allowing the newsroom to react to events without engineering help
Read full review
  • Through a public service-based portal we've created, we have decreased the number of simple service calls that our service reps receive, because customers are now able to access an online platform and help themselves. This frees up our service reps and give them more time to spend on other, more complex cases.
  • Decreases the time spent looking for assets. Simply search Canto!
  • Easily providing information to many parties that our business deals with has been very helpful in improving relationships.
Read full review
ScreenShots

Brightspot Screenshots

Screenshot of An example of an article content typeScreenshot of An example of a composable moduleScreenshot of An example of a dashboard

Canto Screenshots

Screenshot of the Canto AI Visual Search to discover digital assets faster.Screenshot of asset discovery with AI Visual Search, using natural language to instantly find the most relevant images and videos in Canto.Screenshot of Canto's integrations, including Adobe Creative Suite, Hootsuite, Canva, and monday.com.Screenshot of sharing tools to push on-brand digital content to teams, channels, and platforms while maintaining control with access controls and digital rights management.Screenshot of the organized, searchable content hub, where everyone can always find what they need, when they need it.