BrightTALK Central is a B2B marketing platform to create content, engage an audience, and reach new prospects to deliver revenue growth. BrightTALK is a subsidiary of TechTarget.
N/A
EverWebinar
Score 9.0 out of 10
N/A
Genesis Digital in La Jolla offers EverWebinar, the company's webinar marketing platform.
BrightTalk has an improved webinar repository and has an excellent use of registration for live events that allows for strict moderation of who may be joining the events. I selected BrightTalk because it seems more secure and provides an ease of use when utilizing it for …
It is easy to use and very popular, yes, but a bit too mainstream for us in our industry. BrightTALK it's more sophisticated and it's content and feels more professional to us.
Vice President of Product Development and Senior Consultant
Chose BrightTALK
GoToMeeting is less expensive but does not provide access to a database of users or a good platform to showcase recorded webinars in a channel. BrightTalk is created more as a marketing and content hub so is better for marketing activities.
BrightTALK stacks up well against competitors and offers ease of use and good ROI for our business. In addition, the support available during live events as well as before and after is quite helpful. There are many features and options for BrightTALK that we have not had the …
EverWebinar is easier to use and a more robust platform. The significant factor is the functionality of analytics, which lets you know how your webinars are performing and can make adjustments as necessary. The other platforms do not offer this and can be more complicated to …
I have not used other webinar stacks, this has been a software that was recommended by one of the course creator mentors, and have been using this software since the beginning. It has continued to bring in good results so I have continued to use this webinar software. I will …
Everwebinar allows you to take a previously recorded webinar and set it up to play like a scheduled webinar automatically. This way you don't have to show up every day several times a day to do your webinar. Just have the end user sign up for the next available webinar that …
We've found the suggested training to be pretty spot on, and the speakers have been good so far. The pacing is usually good to slightly fast. Most professionals don't have time to take a couple of hours a week on training or learning about new products, so we've also found the length of the meetings to be very good. The suggested classes/webinars have been good so far-- too many companies ask you to fill out a questionnaire about what you use or what you're interested in and then pigeonhole in those couple of suggestions forever. So far, we have not seen that with BrightTALK.
Just to give you an idea of the whole process. You connect your recorded video to EverWebinar and then it takes you through the steps to build out the whole automated webinar system. You design a registration page, once a person is registered they are taken to a holding room, which you will also design or choose a template, that has a timer of when the webinar will start. Once the timer is up, you are then directed to the "live" webinar. Since it appears to be live, you are unable to stop it or rewind. It has worked wonderfully for us for the past year
The user interface can be a bit tricky at times, as you have to dig down to find certain information. However, it is a robust interface and the information is there.
Some features, like adding questions or resources, have cut-off windows, so you cannot make last-minute additions or changes.
The bridge occasionally drops speakers, and this can be disconcerting to presenters. However, it does not happen too often.
BrightTalk has an excellent usability and is intuitive with its design. The registration of events is secure, and the connectivity to webinars is seamless
Everwebinar has overall good usability due to its easy-to-use interface. This is the main reason I am giving this rating. There are more things that could be improved including the landing page templates. We have reflected this to support however this has not been addressed at all.
Overall good to use, gaining positive ROI for our business. The user interface is easy to use and intuitive. However, the landing page templates need to be improved and the customer support is rather appalling. Multiple features have been suggested however there always have never been replies from their customer support.
BrightTalk has an improved webinar repository and has an excellent use of registration for live events that allows for strict moderation of who may be joining the events. I selected BrightTalk because it seems more secure and provides an ease of use when utilizing it for registration and webinar purposes.
EverWebinar is easier to use and a more robust platform. The significant factor is the functionality of analytics, which lets you know how your webinars are performing and can make adjustments as necessary. The other platforms do not offer this and can be more complicated to use and implement.