BrightTALK Central is a B2B marketing platform to create content, engage an audience, and reach new prospects to deliver revenue growth. BrightTALK is a subsidiary of TechTarget.
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Kaltura
Score 8.0 out of 10
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Kaltura, headquartered in New York, offers enterprise or large scale video storage, streaming, and distribution supporting a variety of purposes such as streaming, enterprise video portal, interactive video and virtual classroom, or podcasting.
BrightTalk has an improved webinar repository and has an excellent use of registration for live events that allows for strict moderation of who may be joining the events. I selected BrightTalk because it seems more secure and provides an ease of use when utilizing it for …
It is easy to use and very popular, yes, but a bit too mainstream for us in our industry. BrightTALK it's more sophisticated and it's content and feels more professional to us.
Vice President of Product Development and Senior Consultant
Chose BrightTALK
GoToMeeting is less expensive but does not provide access to a database of users or a good platform to showcase recorded webinars in a channel. BrightTalk is created more as a marketing and content hub so is better for marketing activities.
BrightTALK stacks up well against competitors and offers ease of use and good ROI for our business. In addition, the support available during live events as well as before and after is quite helpful. There are many features and options for BrightTALK that we have not had the …
Kaltura was the best option given the sheer volume of people we needed to support digitally. Others were better in their own regard, but due to limitations in number of attendees or sessions, Kaltura was the best option.
Kaltura integration with LMS and overall support for instruction gives it a big edge over these other solutions. For instance, While Zoom can work very well for video conferencing, Kaltura allows an unparalleled integration with the LMS, from attendance to grading. Also, the …
We used (or are still using for some extent) these services for different purposes (internal or in favor of our customers). Usually the decision of "which platform to use" is based on specific customers' needs and trying to solve their needs with the proper integration, so I …
Unlike Vimeo or YouTube, Kaltura provides organizational control over the content. Users have control of their personal media, but administrators can remove or unpublish content as needed. It is essentially a private, organization managed version of these public video …
Panopto is a much cheaper option (based on a pay per view model) but the user experience is not nearly as good. The video portal UI is difficult to navigate and the recording feature requires downloading separate desktop software that differs greatly from PC to MAC. Inline …
We considered a couple of options 2 years ago. One of those options has since been sold and dismantled. Kaltura was really the best product in this space. Now, Canvas is releasing its own video solution very soon and it has some nice workflow features. It remains to be seen if …
In 2011 we looked at ShareStream and MDID3. Kaltura was the only system at the time that had a Blackboard building block. The newest Blackboard versions have a "video everywhere" feature that connects to a users You Tube account. But a user needs to log into that account before …
We have not made a side-by-side comparison to other products in this field, so we cannot say how Kaltura stacks up against alternatives. Kaltura was selected without substantial input by our department.
Features
BrightTALK
Kaltura
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
BrightTALK
8.2
Ratings
9% above category average
Kaltura
-
Ratings
Dashboards
8.50 Ratings
00 Ratings
Data exportability
8.00 Ratings
00 Ratings
Performance & Compatibility of Online Events Software
Comparison of Performance & Compatibility of Online Events Software features of Product A and Product B
BrightTALK
8.7
Ratings
8% above category average
Kaltura
-
Ratings
High quality audio
9.50 Ratings
00 Ratings
Mobile support
8.00 Ratings
00 Ratings
Online Meetings / Events
Comparison of Online Meetings / Events features of Product A and Product B
BrightTALK
9.1
Ratings
12% above category average
Kaltura
-
Ratings
Calendar integration
10.00 Ratings
00 Ratings
Record meetings / events
8.50 Ratings
00 Ratings
Slideshows
10.00 Ratings
00 Ratings
Event registration
8.00 Ratings
00 Ratings
Online Events Collaboration
Comparison of Online Events Collaboration features of Product A and Product B
BrightTALK
7.5
Ratings
10% below category average
Kaltura
-
Ratings
Audience polling
7.00 Ratings
00 Ratings
Q&A
8.00 Ratings
00 Ratings
Online Events Security
Comparison of Online Events Security features of Product A and Product B
BrightTALK
7.8
Ratings
5% below category average
Kaltura
-
Ratings
Participant roles & permissions
7.50 Ratings
00 Ratings
Confidential attendee list
8.00 Ratings
00 Ratings
Online Events Marketing
Comparison of Online Events Marketing features of Product A and Product B
BrightTALK
9.0
Ratings
15% above category average
Kaltura
-
Ratings
Branding options
8.00 Ratings
00 Ratings
Integration to Marketing Automation
10.00 Ratings
00 Ratings
Video Marketing
Comparison of Video Marketing features of Product A and Product B
BrightTALK
-
Ratings
Kaltura
7.5
Ratings
0% above category average
Lead generation
00 Ratings
5.70 Ratings
Video personalization
00 Ratings
10.00 Ratings
eCommerce
00 Ratings
5.70 Ratings
Support for advertisements
00 Ratings
9.00 Ratings
Video SEO
00 Ratings
7.30 Ratings
Integration to Marketing Automation
00 Ratings
7.00 Ratings
Video Platform Integrations
Comparison of Video Platform Integrations features of Product A and Product B
BrightTALK
-
Ratings
Kaltura
7.3
Ratings
17% above category average
Integration to Salesforce.com
00 Ratings
5.00 Ratings
Integration to Marketo
00 Ratings
5.00 Ratings
Integration to Eloqua
00 Ratings
9.00 Ratings
Integration to LMS
00 Ratings
10.00 Ratings
Video Security
Comparison of Video Security features of Product A and Product B
BrightTALK
-
Ratings
Kaltura
8.3
Ratings
7% below category average
Video access controls
00 Ratings
8.50 Ratings
User management
00 Ratings
8.00 Ratings
Video link sharing
00 Ratings
8.00 Ratings
Internal video
00 Ratings
8.70 Ratings
External video
00 Ratings
8.30 Ratings
Video Player
Comparison of Video Player features of Product A and Product B
BrightTALK
-
Ratings
Kaltura
7.8
Ratings
8% below category average
Player customization
00 Ratings
8.30 Ratings
Embedded videos
00 Ratings
8.30 Ratings
Video quality / Bandwidth controls
00 Ratings
8.70 Ratings
Mobile compatibility
00 Ratings
5.70 Ratings
Video Analytics
Comparison of Video Analytics features of Product A and Product B
BrightTALK
-
Ratings
Kaltura
6.4
Ratings
20% below category average
A/B testing
00 Ratings
6.00 Ratings
Streaming quality reports
00 Ratings
6.40 Ratings
Per viewer tracking
00 Ratings
6.40 Ratings
Per video tracking
00 Ratings
6.40 Ratings
Video analytics dashboard
00 Ratings
6.70 Ratings
Video Hosting, Management & Storage
Comparison of Video Hosting, Management & Storage features of Product A and Product B
BrightTALK
-
Ratings
Kaltura
8.1
Ratings
7% below category average
On-Demand video
00 Ratings
8.00 Ratings
Live streaming
00 Ratings
7.70 Ratings
Impact of streaming on network
00 Ratings
8.30 Ratings
Video upload & format support
00 Ratings
8.30 Ratings
Video library / File management
00 Ratings
8.00 Ratings
Video portal
00 Ratings
8.50 Ratings
Video Engagement
Comparison of Video Engagement features of Product A and Product B
We've found the suggested training to be pretty spot on, and the speakers have been good so far. The pacing is usually good to slightly fast. Most professionals don't have time to take a couple of hours a week on training or learning about new products, so we've also found the length of the meetings to be very good. The suggested classes/webinars have been good so far-- too many companies ask you to fill out a questionnaire about what you use or what you're interested in and then pigeonhole in those couple of suggestions forever. So far, we have not seen that with BrightTALK.
Kaltura and Mediaspace are well suited for any business that has a need for an easy to use video conversion software. We use the SaaS solution, but Kaltura is also open-sourced which means if you have the server resources available, you could get Kaltura up-and-running for a minimal cost or customize it to your hearts content. We have gone with the SaaS solution to minimize the amount of administration required as well as give us the benefit of getting the most-up-to-date version of the software. There are ways to monetize videos by adding ads and other things, but unfortunately I don't have much experience with these since we are a University. Kaltura is excellent from our University's perspective because it gives our campus a way to share their videos in a very easy to use package that basically "just works." If you're a small company or institution that doesn't need a lot of control over the back-end of a video solution, then there may be other, better alternatives that are free such as YouTube.
The user interface can be a bit tricky at times, as you have to dig down to find certain information. However, it is a robust interface and the information is there.
Some features, like adding questions or resources, have cut-off windows, so you cannot make last-minute additions or changes.
The bridge occasionally drops speakers, and this can be disconcerting to presenters. However, it does not happen too often.
The choice to renew our subscription does not belong to us, though we are able to provide input. We are aware of competitive products who have matured in the past three years, and we are aware now of alternatives to conventional plugin usage (LTI).
BrightTalk has an excellent usability and is intuitive with its design. The registration of events is secure, and the connectivity to webinars is seamless
The first line support agents seldom are able to diagnose or troubleshoot any problems that we have. These agents simply open support tickets in their system which are escalated to a foreign level 2 support agent which creates at least a day delay between reporting a problem and getting initial feedback. Any back-and-forth questions add at least another day delay.
BrightTalk has an improved webinar repository and has an excellent use of registration for live events that allows for strict moderation of who may be joining the events. I selected BrightTalk because it seems more secure and provides an ease of use when utilizing it for registration and webinar purposes.
Panopto is a much cheaper option (based on a pay per view model) but the user experience is not nearly as good. The video portal UI is difficult to navigate and the recording feature requires downloading separate desktop software that differs greatly from PC to MAC. Inline quizzing features are far behind Kaltura. It does have stronger analytics tools but they are the type that are better exported to .csv and processed by an advanced Excel user. Vimeo Pro is a very cheap and solid option for a small program or business that is just starting out, but it isn't highly searchable, it doesn't support a large body of users and does not offer any type of online features. It isn't really much more than a repository but it is a bit nicer than using freeware such as YouTube.
Managing video content with the KMC has greatly reduced the amount of hours previously needed to manage.
User issues ie: uploading video, viewing video has been greatly reduced.
Increased user engagement with using video in LMS courses. We currently have 6,929 videos on our system. Last month , 2/1/14, 17,623 videos were viewed at least 75% of the way through.