BrightTALK vs. Splash Event Marketing Platform

We've found the suggested training to be pretty spot on, and the speakers have been good so far. The pacing is usually good to slightly fast. Most professionals don't have time to take a couple of hours a week on training or learning about new products, so we've also found the length of the meetings to be very good. The suggested classes/webinars have been good so far-- too many companies ask you to fill out a questionnaire about what you use or what you're interested in and then pigeonhole in those couple of suggestions forever. So far, we have not seen that with BrightTALK.

Incentivized

When we first started using Splash Event Marketing Platform, the platform showed great promise and worked well for our team’s needs. However, over the past year, we’ve encountered issue after issue—many of which are described by support as problems “no one else has ever experienced.” Unfortunately, this has happened frequently, making it difficult to trust the platform for consistent execution.

• It expands our audience by allowing us to tap into their database of users.
• It is easy to use and is reliable. We don't have any technical issues.
• It has robust reporting that provides a lot of data on attendees.

Incentivized

• Their support team is very friendly and helpful. They get back to me within a couple of hours and have lots of resources to help remotely.
• I like being able to check people in on mobile.
• Their templates make it easy to design something cool. I'm not a trained designer, but using Splash templates lets me create cool invitations that look very well designed.

Incentivized

• The user interface can be a bit tricky at times, as you have to dig down to find certain information. However, it is a robust interface and the information is there.
• Some features, like adding questions or resources, have cut-off windows, so you cannot make last-minute additions or changes.
• The bridge occasionally drops speakers, and this can be disconcerting to presenters. However, it does not happen too often.

Incentivized

• When designing a landing page for an event, the functionality of the layout page is quite finicky. I would love to see the ability to add features to certain text boxes become more fluid.
• The formatting across the layout page is not always consistent, specifically text sizing.
• I had an issue with an account, and the support team took an extremely long time (2+ months) to produce a remedy for the issue I was experiencing.

Incentivized

Because easy to interface and easy to manage Splash platform and individual event platform and easy to integrate with third party software such as Adobe Marketo and others softwares. Easy to maintain status and easy to relate with Salesforce campaign through Marketo . Useful in lead capturing and generation and so on we can enable business through splash.

Incentivized

BrightTalk has an excellent usability and is intuitive with its design. The registration of events is secure, and the connectivity to webinars is seamless

Incentivized

The platform works, and it is a good system. I think there is always room for improvement. and I would like to see them up their client resolutions when it comes to problems with using the system. and see them take a more aggressive approach to addressing the clients changing needs

Incentivized

We have not had to contact support.

Incentivized

We love working with our account manager and priority support to answer questions efficiently and speedily. Our account manager works with us on larger and bigger picture initiatives for our instance, where the priority support is always there when you're stuck with a feature or setup, it's been great to share this resource with our global network of hosts internal and external to the company.

BrightTalk has an improved webinar repository and has an excellent use of registration for live events that allows for strict moderation of who may be joining the events. I selected BrightTalk because it seems more secure and provides an ease of use when utilizing it for registration and webinar purposes.

Incentivized

We used to use Eventbrite to manage our events before we were switched into using Splash. It was much easier to use, had a consistent usability structure for creating events and getting users to sign up. While it wasn't as customizable in terms of the landing page or email design, it did the job without any issues. We didn't necessarily select to use Splash, but our event coordinators at Hubspot chose the platform for us! If we could go back, we would.

Incentivized

• Because of its utility and onboarding new talent, our HR costs of talent acquisition and retention are reduced.
• The live networking events have been useful in producing new leads
• More targeted use of our funds for security and Cloud because of the knowledge we've gained, so reduced costs in those areas.

Incentivized

• Positive: We've now been able to track whether people who attend our events eventually become donors to our organization, which is HUGE for measuring event ROI and the time horizons for a donation.
• Negative: Can't think of any negative impacts on our business objectives. It solves the problem it is designed for, and continues to improve.

Incentivized