BrightTALK Central is a B2B marketing platform to create content, engage an audience, and reach new prospects to deliver revenue growth. BrightTALK is a subsidiary of TechTarget.
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Vendini
Score 5.5 out of 10
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Vendini is an all-in-one event management solution. It includes features for event promotion, ticket sales, box office management, event logistics, and task-oriented mobile apps for live events at arts and music venues, festivals, universities, museums, sports arenas, etc.
BrightTalk has an improved webinar repository and has an excellent use of registration for live events that allows for strict moderation of who may be joining the events. I selected BrightTalk because it seems more secure and provides an ease of use when utilizing it for …
It is easy to use and very popular, yes, but a bit too mainstream for us in our industry. BrightTALK it's more sophisticated and it's content and feels more professional to us.
Vice President of Product Development and Senior Consultant
Chose BrightTALK
GoToMeeting is less expensive but does not provide access to a database of users or a good platform to showcase recorded webinars in a channel. BrightTalk is created more as a marketing and content hub so is better for marketing activities.
BrightTALK stacks up well against competitors and offers ease of use and good ROI for our business. In addition, the support available during live events as well as before and after is quite helpful. There are many features and options for BrightTALK that we have not had the …
Assistant Director of Athletics for Marketing and Ticket Operations
Chose Vendini
I've used ProVenue in the professional sports world (working with the NY Mets). ProVenue has drastically more capabilities and is a much more powerful system than Vendini, but such capabilities would not be necessary for smaller arenas or productions.
We've found the suggested training to be pretty spot on, and the speakers have been good so far. The pacing is usually good to slightly fast. Most professionals don't have time to take a couple of hours a week on training or learning about new products, so we've also found the length of the meetings to be very good. The suggested classes/webinars have been good so far-- too many companies ask you to fill out a questionnaire about what you use or what you're interested in and then pigeonhole in those couple of suggestions forever. So far, we have not seen that with BrightTALK.
For smaller sports organizations or event productions Vendini is appropriate. It is also better suited for venues where the inventory is primarily general admission or very basic section/row/seat. The platform does not allow for much seating customization on the user's end. I would definitely not recommend Vendini for larger venues.
The user interface can be a bit tricky at times, as you have to dig down to find certain information. However, it is a robust interface and the information is there.
Some features, like adding questions or resources, have cut-off windows, so you cannot make last-minute additions or changes.
The bridge occasionally drops speakers, and this can be disconcerting to presenters. However, it does not happen too often.
Limited user ability to customize ticket promotions within the platform.
Major issue - not friendly with certain firewalls. Iona received dozens of phone calls this year from fans unable to purchase tickets online because Vendini changed something which made the platform blocked by several servers being used by fans.
BrightTalk has an excellent usability and is intuitive with its design. The registration of events is secure, and the connectivity to webinars is seamless
BrightTalk has an improved webinar repository and has an excellent use of registration for live events that allows for strict moderation of who may be joining the events. I selected BrightTalk because it seems more secure and provides an ease of use when utilizing it for registration and webinar purposes.
I've used ProVenue in the professional sports world (working with the NY Mets). ProVenue has drastically more capabilities and is a much more powerful system than Vendini, but such capabilities would not be necessary for smaller arenas or productions
Allowed Iona to compare YOY sales and attendance figures. Something we were not able to do before.
We have been able to create events from remote locations (i.e. conference tournament bus trip ticket sales). The ability to just set up an event from wherever one can access the internet is very convenient and has increased our ticket sales for certain events.
The Vendini reporting has increased the efficiency of internal and external audits when it comes to ticket sales and revenue.