BrightTALK vs. WebinarJam

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BrightTALK
Score 6.1 out of 10
N/A
BrightTALK Central is a B2B marketing platform to create content, engage an audience, and reach new prospects to deliver revenue growth. BrightTALK is a subsidiary of TechTarget.N/A
WebinarJam
Score 8.9 out of 10
N/A
WebinarJam is designed to allow users to host online events with HD streaming, interactive features like polls and chat, integrations, analytics, and payment processing that are intended to help maximize online growth.
$39
per month for 1 presenter and 100 attendees
Pricing
BrightTALKWebinarJam
Editions & Modules
No answers on this topic
Starter
$39
per month for 1 presenter and 100 attendees
Basic
$79
per month for 2 presenters and 500 attendees
Professional
$229
per month for 4 presenters and 2000 attendees
Enterprise
$379
per month for 6 presenters and 5000 attendees
Offerings
Pricing Offerings
BrightTALKWebinarJam
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
BrightTALKWebinarJam
Considered Both Products
BrightTALK
Chose BrightTALK
BrightTalk has an improved webinar repository and has an excellent use of registration for live events that allows for strict moderation of who may be joining the events. I selected BrightTalk because it seems more secure and provides an ease of use when utilizing it for …
Chose BrightTALK
It is easy to use and very popular, yes, but a bit too mainstream for us in our industry. BrightTALK it's more sophisticated and it's content and feels more professional to us.
Chose BrightTALK
GoToMeeting is less expensive but does not provide access to a database of users or a good platform to showcase recorded webinars in a channel. BrightTalk is created more as a marketing and content hub so is better for marketing activities.
Chose BrightTALK
BrightTALK stacks up well against competitors and offers ease of use and good ROI for our business. In addition, the support available during live events as well as before and after is quite helpful. There are many features and options for BrightTALK that we have not had the …
WebinarJam
Chose WebinarJam
We don't run webinars that often so the price of WebinarJam was very attractive. Other than price, WebinarJam lacks numerous features that other platforms provide, and most importantly, their system reliability is decent at best.
Chose WebinarJam
WebinarJam all around gives us more options, integrations, marketing abilities, and attendance abilities and the price is reasonable for everything we get. We use Zoom for some smaller training courses and when we need to do breakout-style training but other than that, …
Chose WebinarJam
We had previously used GoToWebinar and found WebinarJam to provide overall better quality of audio, and it was less expensive. We now use Whereby.com for our staff meetings and for recording training sessions because it is much cheaper and easier to use because it does not …
Chose WebinarJam
WebinarJam is quite a bit cheaper. The functionality of GoToWebinar is a tad easier to understand, but the cost is too much!
Chose WebinarJam
WebinarJam beats all the other services I have used (Webex, GotoWebinar, Join.Me) because I get a better looking system, for a better price. Join.Me had some connectivity issues when presenting from the USA to Canada, and Webex/GotoMeeting always looked outdated to me. …
Chose WebinarJam
I prefer WebinarJam due to its super-easy setup and great integration options. It works well with other tools like ClickFunnels, Hubspot and Mailchimp. From the tools we tried, this one seems to work the best for our company and clients!
Chose WebinarJam
WebinarJam is more specific and catered for webinars with the Q&A features and the polling. It also has better permissions than just host and viewer, which makes it easier to interact with the audience and who is presenting.
Features
BrightTALKWebinarJam
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
BrightTALK
8.2
Ratings
9% above category average
WebinarJam
4.8
Ratings
44% below category average
Dashboards8.50 Ratings2.50 Ratings
Data exportability8.00 Ratings7.20 Ratings
Performance & Compatibility of Online Events Software
Comparison of Performance & Compatibility of Online Events Software features of Product A and Product B
BrightTALK
8.7
Ratings
8% above category average
WebinarJam
9.0
Ratings
12% above category average
High quality audio9.50 Ratings9.90 Ratings
Mobile support8.00 Ratings8.10 Ratings
Online Meetings / Events
Comparison of Online Meetings / Events features of Product A and Product B
BrightTALK
9.1
Ratings
12% above category average
WebinarJam
6.1
Ratings
28% below category average
Calendar integration10.00 Ratings8.00 Ratings
Record meetings / events8.50 Ratings3.20 Ratings
Slideshows10.00 Ratings9.90 Ratings
Event registration8.00 Ratings3.20 Ratings
Online Events Collaboration
Comparison of Online Events Collaboration features of Product A and Product B
BrightTALK
7.5
Ratings
10% below category average
WebinarJam
7.3
Ratings
13% below category average
Audience polling7.00 Ratings10.00 Ratings
Q&A8.00 Ratings4.70 Ratings
Online Events Security
Comparison of Online Events Security features of Product A and Product B
BrightTALK
7.8
Ratings
5% below category average
WebinarJam
10.0
Ratings
19% above category average
Participant roles & permissions7.50 Ratings10.00 Ratings
Confidential attendee list8.00 Ratings10.00 Ratings
Online Events Marketing
Comparison of Online Events Marketing features of Product A and Product B
BrightTALK
9.0
Ratings
15% above category average
WebinarJam
2.4
Ratings
105% below category average
Branding options8.00 Ratings2.50 Ratings
Integration to Marketing Automation10.00 Ratings2.30 Ratings
Best Alternatives
BrightTALKWebinarJam
Small Businesses
BigMarker
BigMarker
Score 6.0 out of 10
BigMarker
BigMarker
Score 6.0 out of 10
Medium-sized Companies
Zoho Meeting
Zoho Meeting
Score 9.2 out of 10
Zoho Meeting
Zoho Meeting
Score 9.2 out of 10
Enterprises
ON24
ON24
Score 8.8 out of 10
ON24
ON24
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BrightTALKWebinarJam
Likelihood to Recommend
8.5
(0 ratings)
3.1
(0 ratings)
Usability
9.0
(0 ratings)
3.1
(0 ratings)
Support Rating
3.1
(0 ratings)
3.2
(0 ratings)
User Testimonials
BrightTALKWebinarJam
Likelihood to Recommend
We've found the suggested training to be pretty spot on, and the speakers have been good so far. The pacing is usually good to slightly fast. Most professionals don't have time to take a couple of hours a week on training or learning about new products, so we've also found the length of the meetings to be very good. The suggested classes/webinars have been good so far-- too many companies ask you to fill out a questionnaire about what you use or what you're interested in and then pigeonhole in those couple of suggestions forever. So far, we have not seen that with BrightTALK.
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WebinarJam is a great tool if you are a small to mid-sized company and want to set up/schedule webinars and let the software do its job (capture your presentation and analytics). It looks professional, is used by many professionals/leaders, and is a fraction of the cost of other well-known brands. If cost doesn't matter to you, then you might as well go with a higher paying product. Also, WebinarJam audio is only accessed via the internet, there is not a conference call phone line system
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Pros
  • It expands our audience by allowing us to tap into their database of users.
  • It is easy to use and is reliable. We don't have any technical issues.
  • It has robust reporting that provides a lot of data on attendees.
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  • Easy to set up.
  • Easy to integrate with other platforms.
  • Easy to look professional and tech-savvy.
  • Duplicating successful webinars is simple.
  • Moving from the two platforms means we have tools for live and evergreen streaming.
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Cons
  • The user interface can be a bit tricky at times, as you have to dig down to find certain information. However, it is a robust interface and the information is there.
  • Some features, like adding questions or resources, have cut-off windows, so you cannot make last-minute additions or changes.
  • The bridge occasionally drops speakers, and this can be disconcerting to presenters. However, it does not happen too often.
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  • Landing pages. The designs are pretty limited and repetitive, our company is always using our own designs.
  • Text limitations. You don't have a lot of room when it comes to text and webinar descriptions during the setup. If you stay away from long titles you should be good.
  • Pricing. The tool is definitely not cheap. If you're not planning to have regular webinars on it, you should look into something smaller and more budget-friendly.
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Usability
BrightTalk has an excellent usability and is intuitive with its design. The registration of events is secure, and the connectivity to webinars is seamless
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The platform is really hard to use and they have a habit of pushing out updates without telling their users first. The last update completely reverted all of our customizations back to the default EverWebinar layout. I only found out about this after a lead kindly send an email to the firm letting us know that [our] registration confirmation page was showing lorem ipsum script. Customization is lacking as well
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Support Rating
We have not had to contact support.
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The support overall is good. In the early days, it wasn't the best but they have definitely stepped it up lately. If you have questions about the platform, issues, setup, etc, and don't mind waiting 24 hours to get a response then it's good. They may have faster response times now but when they updated to 4.0 it took a while as they were getting hammered with emails cause there were issues. It seems like they have worked out some of the kinks so I imagine their support can respond much faster now. There is no phone number to call so there is no way to get immediate help or answers which can be frustrating when you have issues right before or during your webinar
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Alternatives Considered
BrightTalk has an improved webinar repository and has an excellent use of registration for live events that allows for strict moderation of who may be joining the events. I selected BrightTalk because it seems more secure and provides an ease of use when utilizing it for registration and webinar purposes.
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WebinarJam all around gives us more options, integrations, marketing abilities, and attendance abilities and the price is reasonable for everything we get. We use Zoom for some smaller training courses and when we need to do breakout-style training but other than that, WebinarJam is out goto. We selected WebinarJam for all the above reasons and to this date haven't had any reason to switch to anything else.
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Return on Investment
  • Because of its utility and onboarding new talent, our HR costs of talent acquisition and retention are reduced.
  • The live networking events have been useful in producing new leads
  • More targeted use of our funds for security and Cloud because of the knowledge we've gained, so reduced costs in those areas.
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  • WebinarJam has very little impact on our overall business objectives, as we rarely use it for the things we focus on most now.
  • We feel we never did get our money worth from the original purchase, so that is a negative impact on ROI.
  • The difficulties we encountered made us realize the importance of distinguishing the difference between using a product designed for the Marketing Industry versus the Education and Training Industries.
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