BrightTALK Central is a B2B marketing platform to create content, engage an audience, and reach new prospects to deliver revenue growth. BrightTALK is a subsidiary of TechTarget.
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WebinarJam
Score 8.9 out of 10
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WebinarJam is designed to allow users to host online events with HD streaming, interactive features like polls and chat, integrations, analytics, and payment processing that are intended to help maximize online growth.
BrightTalk has an improved webinar repository and has an excellent use of registration for live events that allows for strict moderation of who may be joining the events. I selected BrightTalk because it seems more secure and provides an ease of use when utilizing it for …
It is easy to use and very popular, yes, but a bit too mainstream for us in our industry. BrightTALK it's more sophisticated and it's content and feels more professional to us.
Vice President of Product Development and Senior Consultant
Chose BrightTALK
GoToMeeting is less expensive but does not provide access to a database of users or a good platform to showcase recorded webinars in a channel. BrightTalk is created more as a marketing and content hub so is better for marketing activities.
BrightTALK stacks up well against competitors and offers ease of use and good ROI for our business. In addition, the support available during live events as well as before and after is quite helpful. There are many features and options for BrightTALK that we have not had the …
We don't run webinars that often so the price of WebinarJam was very attractive. Other than price, WebinarJam lacks numerous features that other platforms provide, and most importantly, their system reliability is decent at best.
WebinarJam all around gives us more options, integrations, marketing abilities, and attendance abilities and the price is reasonable for everything we get. We use Zoom for some smaller training courses and when we need to do breakout-style training but other than that, …
We had previously used GoToWebinar and found WebinarJam to provide overall better quality of audio, and it was less expensive. We now use Whereby.com for our staff meetings and for recording training sessions because it is much cheaper and easier to use because it does not …
WebinarJam beats all the other services I have used (Webex, GotoWebinar, Join.Me) because I get a better looking system, for a better price. Join.Me had some connectivity issues when presenting from the USA to Canada, and Webex/GotoMeeting always looked outdated to me. …
I prefer WebinarJam due to its super-easy setup and great integration options. It works well with other tools like ClickFunnels, Hubspot and Mailchimp. From the tools we tried, this one seems to work the best for our company and clients!
WebinarJam is more specific and catered for webinars with the Q&A features and the polling. It also has better permissions than just host and viewer, which makes it easier to interact with the audience and who is presenting.
We've found the suggested training to be pretty spot on, and the speakers have been good so far. The pacing is usually good to slightly fast. Most professionals don't have time to take a couple of hours a week on training or learning about new products, so we've also found the length of the meetings to be very good. The suggested classes/webinars have been good so far-- too many companies ask you to fill out a questionnaire about what you use or what you're interested in and then pigeonhole in those couple of suggestions forever. So far, we have not seen that with BrightTALK.
WebinarJam is a great tool if you are a small to mid-sized company and want to set up/schedule webinars and let the software do its job (capture your presentation and analytics). It looks professional, is used by many professionals/leaders, and is a fraction of the cost of other well-known brands. If cost doesn't matter to you, then you might as well go with a higher paying product. Also, WebinarJam audio is only accessed via the internet, there is not a conference call phone line system
The user interface can be a bit tricky at times, as you have to dig down to find certain information. However, it is a robust interface and the information is there.
Some features, like adding questions or resources, have cut-off windows, so you cannot make last-minute additions or changes.
The bridge occasionally drops speakers, and this can be disconcerting to presenters. However, it does not happen too often.
Landing pages. The designs are pretty limited and repetitive, our company is always using our own designs.
Text limitations. You don't have a lot of room when it comes to text and webinar descriptions during the setup. If you stay away from long titles you should be good.
Pricing. The tool is definitely not cheap. If you're not planning to have regular webinars on it, you should look into something smaller and more budget-friendly.
BrightTalk has an excellent usability and is intuitive with its design. The registration of events is secure, and the connectivity to webinars is seamless
The platform is really hard to use and they have a habit of pushing out updates without telling their users first. The last update completely reverted all of our customizations back to the default EverWebinar layout. I only found out about this after a lead kindly send an email to the firm letting us know that [our] registration confirmation page was showing lorem ipsum script. Customization is lacking as well
The support overall is good. In the early days, it wasn't the best but they have definitely stepped it up lately. If you have questions about the platform, issues, setup, etc, and don't mind waiting 24 hours to get a response then it's good. They may have faster response times now but when they updated to 4.0 it took a while as they were getting hammered with emails cause there were issues. It seems like they have worked out some of the kinks so I imagine their support can respond much faster now. There is no phone number to call so there is no way to get immediate help or answers which can be frustrating when you have issues right before or during your webinar
BrightTalk has an improved webinar repository and has an excellent use of registration for live events that allows for strict moderation of who may be joining the events. I selected BrightTalk because it seems more secure and provides an ease of use when utilizing it for registration and webinar purposes.
WebinarJam all around gives us more options, integrations, marketing abilities, and attendance abilities and the price is reasonable for everything we get. We use Zoom for some smaller training courses and when we need to do breakout-style training but other than that, WebinarJam is out goto. We selected WebinarJam for all the above reasons and to this date haven't had any reason to switch to anything else.
WebinarJam has very little impact on our overall business objectives, as we rarely use it for the things we focus on most now.
We feel we never did get our money worth from the original purchase, so that is a negative impact on ROI.
The difficulties we encountered made us realize the importance of distinguishing the difference between using a product designed for the Marketing Industry versus the Education and Training Industries.