AdStage vs. Broadlume

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdStage
Score 8.7 out of 10
N/A
The AdStage Platform is a self-serve cross-network online advertising platform with full management and analytics for campaigns across search, social, display, and mobile ad networks like Google AdWords, Bing, Facebook, Twitter, & LinkedIn Ads. It's an all-in-one marketing platform, complete with a suite of first- and third-party apps built on the AdStage API, for advertisers of all sizes.N/A
Broadlume
Score 10.0 out of 10
N/A
Built by 2 ex-Googlers, Broadlume (formerly AdHawk) promises to provide an easy way to manage the user's Google AdWords & Facebook Ad campaigns. The founders say that, after years of manually analyzing & optimizing Ad Accounts for thousands of businesses, they feel confident saying software automation makes the work of an advertiser incredibly efficient. The platform aims to help leverage data science and machine learning to optimize campaigns and help increase ROI.N/A
Pricing
AdStageBroadlume
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdStageBroadlume
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AdStageBroadlume
Considered Both Products
AdStage
Chose AdStage
AdStage was the clear winner because it worked well with so many other tools while remaining unique, affordable, and easy to use. The AdStage website is super helpful and their support team has been nothing short of fantastic. The price is right and the returns are clear and …
Chose AdStage
AdStage has by far the best UI and custom functionality of any of the platforms we demoed.
Chose AdStage
We've used tools like Companion Labs and AdEspresso before for Facebook Ads, or Optmyzer or Wordstream for Google Ads, and AdStage has so many features that these systems don't. True, it's drastically more expensive than most, but the feature set is leaps and bounds above. From …
Chose AdStage
I'm actually not aware of a ton of direct competitors for what AdStage is doing right now. As mentioned before, they have some great integrations for deep analytics, they bring all of the different vendors together in one central place and they have some awesome automation …
Broadlume
Chose Broadlume
AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization …
Features
AdStageBroadlume
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
AdStage
6.5
Ratings
12% below category average
Broadlume
10.0
Ratings
30% above category average
Data Transfer7.00 Ratings10.00 Ratings
DSP integration6.00 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
AdStage
7.2
Ratings
7% below category average
Broadlume
-
Ratings
Ad campaign creation8.00 Ratings00 Ratings
Ad deployment7.00 Ratings00 Ratings
Display advertising8.00 Ratings00 Ratings
Ad display and retargeting segmentation7.00 Ratings00 Ratings
Sequence targeting6.00 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
AdStage
8.7
Ratings
12% above category average
Broadlume
10.0
Ratings
26% above category average
Ad dashboards9.00 Ratings10.00 Ratings
Ad performance reports8.00 Ratings00 Ratings
Ad conversion tracking9.00 Ratings10.00 Ratings
Ad attribution reporting9.00 Ratings00 Ratings
Cross-channel ad management9.00 Ratings10.00 Ratings
Ad forecasting and optimization8.00 Ratings10.00 Ratings
Best Alternatives
AdStageBroadlume
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.5 out of 10
Google Ad Manager
Google Ad Manager
Score 8.5 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 9.0 out of 10
The Trade Desk
The Trade Desk
Score 9.0 out of 10
Enterprises
LinkedIn Marketing Solutions
LinkedIn Marketing Solutions
Score 9.0 out of 10
LinkedIn Marketing Solutions
LinkedIn Marketing Solutions
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdStageBroadlume
Likelihood to Recommend
9.0
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
8.0
(0 ratings)
-
(0 ratings)
Usability
-
(0 ratings)
10.0
(0 ratings)
Support Rating
10.0
(0 ratings)
-
(0 ratings)
User Testimonials
AdStageBroadlume
Likelihood to Recommend
We've increased conversions by 25% through budget optimization with AdStage. This was the first time we saw tangible returns on an ad monitoring service and it has allowed us to spend smarter over time by reviewing the ads, seeing what worked, and adjusting on the fly. At the end of the day, the goal is more conversions or at least more information on win/loss. AdStage makes it easy to see all of that in one cute little place
Read full review
Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates
Read full review
Pros
  • AdStage has a great onboarding process. We have a dedicated support rep who walked our entire team through each of the three major sections of AdStage, talked about use cases and even recorded the training so we could provide it to other, future team members.
  • The real power of AdStage for us is in the Automation. You can set up rules for when to do things like increase budget or raise bids on certain ad channels. If something is doing well, push more money to it without ever logging in. Likewise, if something is tanking it gets turned off without you having to be at your computer. It frees up our team to focus on more strategic, creative endeavors by handling the "grunt work".
  • The ability to create custom metrics is a real plus. Sometimes, even with systems as advanced as Google and Facebook are, they just don't understand how to set up what you want to measure. Maybe I want to know the cost for all purchases across apps and my website? AdStage's custom metrics let me design that, and then use it in my reports, dashboards or rules.
Read full review
  • Great UI
  • Accurate reporting
  • Strong data points
Read full review
Cons
  • More reporting options
  • More export options
  • Saved templates per user or oganization
Read full review
  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
Read full review
Likelihood to Renew
AdStage has been great and the only reason we wouldn't renew is if we decided to build this all out internally for API access. But, customer services is great, the product is great and I'd definitely recommend it.
Read full review
No answers on this topic
Usability
No answers on this topic
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads
Read full review
Support Rating
AdStage had great support. They got back to me quickly every time, they always had or found an answer for what I was looking for, they took my feedback well, and they were knowledgeable with the platform and any issues I had. I have worked with a lot of other companies that are slow and AdStage definitely isn't one of them.
Read full review
No answers on this topic
Alternatives Considered
We've used tools like Companion Labs and AdEspresso before for Facebook Ads, or Optmyzer or WordStream for Google Ads, and AdStage has so many features that these systems don't. True, it's drastically more expensive than most, but the feature set is leaps and bounds above. From automation to reporting to even campaign monitoring being in a single platform with this level of customization, it's playing at a different level than anything else we've used off-the-shelf.
Read full review
AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services
Read full review
Return on Investment
  • We haven't been using it long enough to have a positive ROI, but I'm confident we will as we optimize our campaigns based on the data we receive from AdStage.
  • AdStage saves myself and my team hours of time each week that we would normally spend preparing reporting or doing ad analysis in excel. This was the reason we purchased AdStage, and it's really living up to its promise.
Read full review
  • Ad optimization data
  • Simplified ad management
  • Audience understanding
Read full review
ScreenShots

AdStage Screenshots

Screenshot of

Broadlume Screenshots

Screenshot of Screenshot of Screenshot of