Broadlume vs. Sizmek Ad Suite (discontinued)

Broadlume

Sizmek Ad Suite (discontinued)

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Broadlume	Score 10.0 out of 10	N/A	Built by 2 ex-Googlers, Broadlume (formerly AdHawk) promises to provide an easy way to manage the user's Google AdWords & Facebook Ad campaigns. The founders say that, after years of manually analyzing & optimizing Ad Accounts for thousands of businesses, they feel confident saying software automation makes the work of an advertiser incredibly efficient. The platform aims to help leverage data science and machine learning to optimize campaigns and help increase ROI.	N/A
Sizmek Ad Suite (discontinued)	Score 10.0 out of 10	N/A	Sizmek Ad Suite, from Amazon Advertising since being acquired, was a multichannel ad server used to create, distribute, customize, measure, and optimize campaigns. It was rebranded to Amazon Ad Server, but later discontinued in 2024.	N/A

Pricing

Broadlume

Sizmek Ad Suite (discontinued)

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
Broadlume	Sizmek Ad Suite (discontinued)
Free Trial
Yes	No
Free/Freemium Version
Yes	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

—

More Pricing Information

Community Pulse
	Broadlume	Sizmek Ad Suite (discontinued)
Considered Both Products	Broadlume Stefanie Cash Digital Marketing Manager Chose Broadlume AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization … Incentivized Helpful?	Sizmek Ad Suite (discontinued) Collin Berg Freelance Web Developer Chose Sizmek Ad Suite (discontinued) When it comes to serving Ads, Doubleclick does a better job with QA and handling creative in my opinion. However the tagging system is more diverse and handy in Sizmek. Incentivized Helpful? Paolo Manara Head of Operations & Technology Chose Sizmek Ad Suite (discontinued) For me the main point here is the support, all the adservers offer more or less the same functionality and capabilities. The real advantage you will gain using Sizmek will be their customer support team and their open approach with other vendors. Incentivized Helpful? Lisa Cao Digital Media Supervisor Chose Sizmek Ad Suite (discontinued) We selected Sizmek because they are trusted and respected in the industry, and known for customer service. Incentivized Helpful? Verified User Anonymous Chose Sizmek Ad Suite (discontinued) I briefly used Trueffect prior to Sizmek. I found Sizmek to be much more advanced technology that was intuitive and provided more than just the bare bone features Trueffect offered at the time. Incentivized Helpful? Verified User Anonymous Chose Sizmek Ad Suite (discontinued) Sizmek was great for analytics, ease of us vs power, and support. I selected sizmek because of the price and team familiarity for the program Incentivized Helpful? Andrew S. Perry Assistant Digital Media Planner Chose Sizmek Ad Suite (discontinued) Both have great offerings, however they both miss points when trying to enhance day to day productivity. DoubleClick provided great detail, however Sizmek is able to show the same information with less amount of steps. Still Sizmek's interface provides what's needed but … Incentivized Helpful? Sarah Katcher Senior Media Planner Chose Sizmek Ad Suite (discontinued) Sizmek is much more user friendly, provides better support, and offers more 'planning' tools beyond trafficking. Incentivized Helpful?

Features

Broadlume

Sizmek Ad Suite (discontinued)

Ad Network Integration

Comparison of Ad Network Integration features of Product A and Product B
	Broadlume 10.0 Ratings 30% above category average	Sizmek Ad Suite (discontinued) 4.4 Ratings 50% below category average
Data Transfer	10.00 Ratings	7.70 Ratings
DSP integration	00 Ratings	1.00 Ratings

Ad Reporting & Analytics

Comparison of Ad Reporting & Analytics features of Product A and Product B
	Broadlume 10.0 Ratings 26% above category average	Sizmek Ad Suite (discontinued) 7.8 Ratings 1% above category average
Ad dashboards	10.00 Ratings	6.00 Ratings
Ad conversion tracking	10.00 Ratings	8.00 Ratings
Cross-channel ad management	10.00 Ratings	8.90 Ratings
Ad forecasting and optimization	10.00 Ratings	8.00 Ratings
Ad performance reports	00 Ratings	7.00 Ratings
Ad attribution reporting	00 Ratings	9.00 Ratings

Ad Campaigns

Comparison of Ad Campaigns features of Product A and Product B
	Broadlume - Ratings	Sizmek Ad Suite (discontinued) 7.0 Ratings 10% below category average
Ad campaign creation	00 Ratings	8.00 Ratings
Ad deployment	00 Ratings	7.00 Ratings
Display advertising	00 Ratings	8.00 Ratings
Ad display and retargeting segmentation	00 Ratings	6.50 Ratings
Sequence targeting	00 Ratings	5.70 Ratings

Best Alternatives
	Broadlume	Sizmek Ad Suite (discontinued)
Small Businesses	LinkedIn Marketing Solutions Score 9.0 out of 10	LinkedIn Marketing Solutions Score 9.0 out of 10
Medium-sized Companies	The Trade Desk Score 9.0 out of 10	The Trade Desk Score 9.0 out of 10
Enterprises	LinkedIn Marketing Solutions Score 9.0 out of 10	LinkedIn Marketing Solutions Score 9.0 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Broadlume	Sizmek Ad Suite (discontinued)
Likelihood to Recommend	10.0 (0 ratings)	8.0 (0 ratings)
Usability	10.0 (0 ratings)	- (0 ratings)

User Testimonials
	Broadlume	Sizmek Ad Suite (discontinued)
Likelihood to Recommend	Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates Incentivized Stefanie Cash Digital Marketing Manager Read full review	If you need a prompt support for any kind of issue, those guys really rock. I opened tickets on Friday evening getting things fixed in less than an hour. That's a critical point for demanding clients. The main weaknesses in my opinion are the user interface that is not so user friendly and the integration with Google products. This is in place but, mainly due to Google's walled garden, the environment is not so efficient. Paolo Manara Head of Operations & Technology Read full review
Pros	Great UI Accurate reporting Strong data points Incentivized Stefanie Cash Digital Marketing Manager Read full review	Easy Dashboard Navigation - Search bar allows user to quickly locate details about any campaign Insightful Analytics Tools - Platform provides users customizable graphs to leverage for reporting presentations Extensive Reporting Metrics - Ability to pull ad performance reports on all aspects of campaign Simple Creative Hosting - Easy upload and path location details for creative files Incentivized Verified User Anonymous Read full review
Cons	Ability to look at two campaigns at once (comparative stats) Only available for Facebook or G+ No export feature for reporting Incentivized Stefanie Cash Digital Marketing Manager Read full review	Sizmek's trading desk was a total miss when I tested it a few years ago. I briefly used Abakus and did not find it intuitive, accurate or helpful. It has a long way to go before it can compete with the likes of VisualIQ. Incentivized Verified User Anonymous Read full review
Usability	AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads Incentivized Stefanie Cash Digital Marketing Manager Read full review	No answers on this topic
Alternatives Considered	AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services Incentivized Stefanie Cash Digital Marketing Manager Read full review	When it comes to serving Ads, Doubleclick does a better job with QA and handling creative in my opinion. However the tagging system is more diverse and handy in Sizmek. Incentivized Collin Berg Freelance Web Developer Read full review
Return on Investment	Ad optimization data Simplified ad management Audience understanding Incentivized Stefanie Cash Digital Marketing Manager Read full review	Sizmek has had a positive impact on ROI because it delivers the reports our clients want and need Sizmek has had a postive impact on employee morale due to ease of use Incentivized Lisa Cao Digital Media Supervisor Read full review
ScreenShots	Broadlume Screenshots