Business Wire vs. BuzzSumo
| Product | Rating | Most Used By | Product Summary | Starting Price |
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 Business Wire | Score9.2 out of 10 | N/A | Business Wire's public relations press release distribution platform includes the company's NewsTrak audience analytics and media monitoring reports. | $2,595 for five (5) non-earning releases |
 BuzzSumo | Score9.9 out of 10 | N/A | BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts. BuzzSumo was acquired by Brandwatch, which is now a Cision company (acquired February 2021). | $159 per month |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
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| Business Wire | BuzzSumo | |
|---|---|---|
| Likelihood to Recommend | 8.6 | 9.4 |
| Likelihood to Renew | 10.0 | - |
| Usability | 7.3 | 9.0 |
| Support Rating | 9.0 | 8.4 |
| Implementation Rating | 10.0 | - |