BuyerPath vs. Sizmek Ad Suite (discontinued)

BuyerPath

Sizmek Ad Suite (discontinued)

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
BuyerPath	Score 7.0 out of 10	N/A	BuyerPath is a search advertising platform with features such as retail product ads, product feed management and feed optimization, and bid parting for each product ad.	N/A
Sizmek Ad Suite (discontinued)	Score 10.0 out of 10	N/A	Sizmek Ad Suite, from Amazon Advertising since being acquired, was a multichannel ad server used to create, distribute, customize, measure, and optimize campaigns. It was rebranded to Amazon Ad Server, but later discontinued in 2024.	N/A

Pricing

BuyerPath

Sizmek Ad Suite (discontinued)

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
BuyerPath	Sizmek Ad Suite (discontinued)
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

—

More Pricing Information

Community Pulse
	BuyerPath	Sizmek Ad Suite (discontinued)
Considered Both Products	BuyerPath No answer on this topic	Sizmek Ad Suite (discontinued) Collin Berg Freelance Web Developer Chose Sizmek Ad Suite (discontinued) When it comes to serving Ads, Doubleclick does a better job with QA and handling creative in my opinion. However the tagging system is more diverse and handy in Sizmek. Incentivized Helpful? Paolo Manara Head of Operations & Technology Chose Sizmek Ad Suite (discontinued) For me the main point here is the support, all the adservers offer more or less the same functionality and capabilities. The real advantage you will gain using Sizmek will be their customer support team and their open approach with other vendors. Incentivized Helpful? Lisa Cao Digital Media Supervisor Chose Sizmek Ad Suite (discontinued) We selected Sizmek because they are trusted and respected in the industry, and known for customer service. Incentivized Helpful? Verified User Anonymous Chose Sizmek Ad Suite (discontinued) I briefly used Trueffect prior to Sizmek. I found Sizmek to be much more advanced technology that was intuitive and provided more than just the bare bone features Trueffect offered at the time. Incentivized Helpful? Verified User Anonymous Chose Sizmek Ad Suite (discontinued) Sizmek was great for analytics, ease of us vs power, and support. I selected sizmek because of the price and team familiarity for the program Incentivized Helpful? Andrew S. Perry Assistant Digital Media Planner Chose Sizmek Ad Suite (discontinued) Both have great offerings, however they both miss points when trying to enhance day to day productivity. DoubleClick provided great detail, however Sizmek is able to show the same information with less amount of steps. Still Sizmek's interface provides what's needed but … Incentivized Helpful? Sarah Katcher Senior Media Planner Chose Sizmek Ad Suite (discontinued) Sizmek is much more user friendly, provides better support, and offers more 'planning' tools beyond trafficking. Incentivized Helpful?

Features

BuyerPath

Sizmek Ad Suite (discontinued)

Ad Network Integration

Comparison of Ad Network Integration features of Product A and Product B
	BuyerPath - Ratings	Sizmek Ad Suite (discontinued) 4.4 Ratings 50% below category average
Data Transfer	00 Ratings	7.70 Ratings
DSP integration	00 Ratings	1.00 Ratings

Ad Campaigns

Comparison of Ad Campaigns features of Product A and Product B
	BuyerPath - Ratings	Sizmek Ad Suite (discontinued) 7.0 Ratings 10% below category average
Ad campaign creation	00 Ratings	8.00 Ratings
Ad deployment	00 Ratings	7.00 Ratings
Display advertising	00 Ratings	8.00 Ratings
Ad display and retargeting segmentation	00 Ratings	6.50 Ratings
Sequence targeting	00 Ratings	5.70 Ratings

Ad Reporting & Analytics

Comparison of Ad Reporting & Analytics features of Product A and Product B
	BuyerPath - Ratings	Sizmek Ad Suite (discontinued) 7.8 Ratings 1% above category average
Ad dashboards	00 Ratings	6.00 Ratings
Ad performance reports	00 Ratings	7.00 Ratings
Ad conversion tracking	00 Ratings	8.00 Ratings
Ad attribution reporting	00 Ratings	9.00 Ratings
Cross-channel ad management	00 Ratings	8.90 Ratings
Ad forecasting and optimization	00 Ratings	8.00 Ratings

Best Alternatives
	BuyerPath	Sizmek Ad Suite (discontinued)
Small Businesses	WordStream Score 6.9 out of 10	LinkedIn Marketing Solutions Score 9.0 out of 10
Medium-sized Companies	WordStream Score 6.9 out of 10	The Trade Desk Score 9.0 out of 10
Enterprises	Adobe Advertising Cloud Score 8.6 out of 10	LinkedIn Marketing Solutions Score 9.0 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	BuyerPath	Sizmek Ad Suite (discontinued)
Likelihood to Recommend	- (0 ratings)	8.0 (0 ratings)

User Testimonials
	BuyerPath	Sizmek Ad Suite (discontinued)
Likelihood to Recommend	No answers on this topic	If you need a prompt support for any kind of issue, those guys really rock. I opened tickets on Friday evening getting things fixed in less than an hour. That's a critical point for demanding clients. The main weaknesses in my opinion are the user interface that is not so user friendly and the integration with Google products. This is in place but, mainly due to Google's walled garden, the environment is not so efficient. Paolo Manara Head of Operations & Technology Read full review
Pros	No answers on this topic	Easy Dashboard Navigation - Search bar allows user to quickly locate details about any campaign Insightful Analytics Tools - Platform provides users customizable graphs to leverage for reporting presentations Extensive Reporting Metrics - Ability to pull ad performance reports on all aspects of campaign Simple Creative Hosting - Easy upload and path location details for creative files Incentivized Verified User Anonymous Read full review
Cons	No answers on this topic	Sizmek's trading desk was a total miss when I tested it a few years ago. I briefly used Abakus and did not find it intuitive, accurate or helpful. It has a long way to go before it can compete with the likes of VisualIQ. Incentivized Verified User Anonymous Read full review
Alternatives Considered	No answers on this topic	When it comes to serving Ads, Doubleclick does a better job with QA and handling creative in my opinion. However the tagging system is more diverse and handy in Sizmek. Incentivized Collin Berg Freelance Web Developer Read full review
Return on Investment	No answers on this topic	Sizmek has had a positive impact on ROI because it delivers the reports our clients want and need Sizmek has had a postive impact on employee morale due to ease of use Incentivized Lisa Cao Digital Media Supervisor Read full review
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