BuzzStream vs. Serpstat

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BuzzStream
Score 7.0 out of 10
N/A
Buzzstream is the eponymous SEO and influencer marketing platform from the Austin-based company of the same name.N/A
Serpstat
Score 9.0 out of 10
Small Businesses (1-50 employees)
Serpstat offers a comprehensive SEO toolset, giving users control over their online visibility. A pivotal asset for committed enterprises seeking elevated rankings and fortified online commercial footprint. With an arsenal exceeding 50 potent tools, Serpstat addresses the following: 🔍 Competitor Insights: Recognize and assess key players in any market. 📊 Content Strategy: Evaluate and Generate - obtain top-tier, ranking-oriented content. 🚀 Comprehensive SEO Oversight:…
$59
per month
Pricing
BuzzStreamSerpstat
Editions & Modules
No answers on this topic
Individual
$59
per month
Team
$119
per month
Agency
$479
per month
Offerings
Pricing Offerings
BuzzStreamSerpstat
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup fee$59 per user
Additional DetailsEach plan includes access to 230 Google databases. To meet the demands of big enterprises, Serpstat offers specific services to enterprise customers.
More Pricing Information
Community Pulse
BuzzStreamSerpstat
Considered Both Products
BuzzStream
Chose BuzzStream
BuzzStream stacks up quite well compared to its competitors. In particular, HootSuite and HubSpot. BuzzStream has many of the same capabilities that its competitors do, at a fraction of the cost. We selected BuzzStream because it had a fairly flexible contract, and it was …
Chose BuzzStream
I evaluated a few different software solutions before settling on BuzzStream. What made me choose BuzzStream? It was easy--I found that BuzzStream was the easiest of the bunch to get a template and campaign started. Their Chrome extension was easy to use and the customization …
Chose BuzzStream
Buzzsumo is strictly a 'research & brand-watch' based tool whereas BuzzStream helps me to be actionable. Google Drive is used primarily for the organizational aspect, but BuzzStream is like 1000x better as we can see when things are done and not depend on people to fill it out …
Chose BuzzStream
BuzzStream is a better email solution if you want the CRM features.

It has a more comprehensive set of features. In fact, there's a lot of those features that could get confusing for someone who just used it.
Chose BuzzStream
I haven't used many other link building tools. The only other way that I've found to stay organized is to use Google Spreadsheets. I like BuzzStream because you can have different profiles for each client, can manage users and messaging, and it reminds you when it's time to …
Chose BuzzStream
BuzzStream is better for larger teams whereas Streak is great for smaller teams or those who are just getting started with personalized outreach/link building.
Chose BuzzStream
BuzzStream focuses on SEO rather than PR, which requires some specific functionality that the other tools do not have. If you are doing SEO, then BuzzStream is a better fit. If you're doing PR then perhaps keep looking.
Chose BuzzStream
Buzzstream is for professionals. There are other similar tools and each tool is better at something. Mailshake is a great simple tool for outreach, but it doesn't have database management like Buzzstream. Buzzstream has maybe the best database management among the link building …
Chose BuzzStream
Honestly, haven't used anything else for link tracking that has been nearly as successful as Buzzstream.
While many other SEO tools offer help for link building, they don't track links per se. So I would say Buzzstream is one of the key tools for a digital PR that has SEO …
Chose BuzzStream
BuzzStream is more of an in-depth system while BuzzSumo is great to use for finding topics and influencers in certain industries. BuzzStream keeps accurate records while BuzzSumo is merely a side tool to use when searching online does not suffice. BuzzSumo does help more than …
Chose BuzzStream
BuzzStream is the only tool that I've used. However, it is the only one that I need to use. It accomplishes all of my needs and does a great job. If there's something better I haven't heard of it. I would recommend this to anyone that asks about it.
Chose BuzzStream
The only other competitor I can think of is Gmail/mail merge/Boomerang. While Gmail can't find contact info, you can use it in conjunction with mail merge to create templated messages along with Boomerang to remind you to follow up in a couple days. This is definitely a less …
Serpstat
Chose Serpstat
Serpstat in comparison to a lot of the SEO tools (analysis, testing, tracking, reports, etc.) is a great all in one tool that delivers useful information and is regularly updated. In many cases Serpstat blows the competition away, or works well in unison with the competition. I …
Chose Serpstat
I selected Serpstat because it offered a lot of things like SEMRush but for half the money and it offered more than Ubersuggest had been offering. I also loved the support service I received from Serpstat. They get back to you quickly and have answers to your questions. They …
Chose Serpstat
Serpstat is a great SEO reporting tool on its own that I primarily use for reporting and as an additional reference. The other tools that I use are also good but serve a different purpose. For example, Squirrly and Yoast are WordPress plugins for easy adjustments of onsite …
Chose Serpstat
Serpstat is a full-service SEO tool with PPC features. Includes on-page and off-page technical elements. Not many tools focus on all features. Most focus on specific niches. Serpstat features all aspects of marketing. Organic and PPC ads. It's very feature-rich.
Chose Serpstat
Moz and Ahrefs are each behemoth in their own right and are certainly two of the top SEO tool companies in the market. While they may outperform Serpstat as far as data goes, Serpstat does offer a lot of features and functionality at a fraction of the price. I would love to …
Chose Serpstat
Serpstat is what I would consider a poor man's SEMRush. Although Serpstat is still a great tool, I feel like it's data (especially in competitive research, and PPC research) isn't as accurate or in-depth as SEMRush. Serpstat is much cheaper which makes it a worthwhile tool for …
Chose Serpstat
We chose Serpstat over other SEO tools because of its an all-in-one toolset as well as having a clean, easy to use UI. The price point was also a deciding factor since we were able to do the majority of our SEO research using a single tool with a single monthly subscription.
Chose Serpstat
Compared to the expensive SEMRush, Serpstat is definitely worth the price of $15-$20/month. I'm able to perform nearly all the keyword research and pull similar data that I'm able to as SEMRush without paying a $100/month for it. Serpstat also delivers extremely relevant …
Chose Serpstat
Serpstat is much cheaper than other SEO tools & just as good. It's the ideal tool for someone who needs more than the free SEO tool, but cannot afford Moz, etc. Any business that does content marketing needs a tool like this, and Serpstat is perfect for small businesses because …
Chose Serpstat
Serpstat is right there with the best SEO tools right now. Their support is great and they're very enthusiastic with new features added every month. While their link index and the number of websites they crawl every month is not as good as Ahrefs or improved Moz, it easily …
Chose Serpstat
Serpstat is up there with the list of industry products, but fails to outshine them. All of the industry tools do the same thing, but each tool has their own features and differentiation that set them apart from one another. Serpstat seems to be the simple or generic version, …
Chose Serpstat
I have used Google analytics and found it to be good, but limiting. Serpstat does have a much more transparent way to identify, and examine the wealth of SEO links that my sites have. I've tried a few other free programs online for tracking ranks and I looked into other paid …
Features
BuzzStreamSerpstat
SEO
Comparison of SEO features of Product A and Product B
BuzzStream
8.1
Ratings
5% above category average
Serpstat
9.0
Ratings
15% above category average
Keyword analysis9.00 Ratings10.00 Ratings
Backlink management9.00 Ratings8.00 Ratings
SERP ranking tracking8.00 Ratings9.00 Ratings
Page grader9.00 Ratings10.00 Ratings
Competitive analysis7.00 Ratings8.00 Ratings
Site audit / diagnostics7.00 Ratings10.00 Ratings
Site recommendations8.00 Ratings8.00 Ratings
Task management8.00 Ratings9.00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
BuzzStream
8.5
Ratings
11% above category average
Serpstat
9.6
Ratings
23% above category average
Local SEO7.00 Ratings10.00 Ratings
Social SEO9.00 Ratings9.50 Ratings
Mobile SEO9.00 Ratings9.00 Ratings
Global SEO9.00 Ratings10.00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
BuzzStream
8.0
Ratings
6% below category average
Serpstat
10.0
Ratings
17% above category average
Multi-domain support8.00 Ratings10.00 Ratings
Integration with web analytics tools8.00 Ratings10.00 Ratings
Best Alternatives
BuzzStreamSerpstat
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.5 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BuzzStreamSerpstat
Likelihood to Recommend
7.6
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(0 ratings)
Usability
9.2
(0 ratings)
7.0
(0 ratings)
Support Rating
8.1
(0 ratings)
10.0
(0 ratings)
User Testimonials
BuzzStreamSerpstat
Likelihood to Recommend
This is [well-suited] for a smaller agency or a small team. I feel that our team (around 5 people) is the perfect size, as we are all on the same page regarding what everyone is working on. When there are more people and more projects/communications going out, it can become a little chaotic to use.
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Recently switching domains provided a lot of headaches for our marketing team. However, with Serpstat we were able to locate all our broken links and contact all the editors to be able to update our link. This alone took us from a DR of 25 to 34. Another practical use was for researching keyword volume for our on-page SEO - title tags and meta descriptions. With Serpstat we were able to determine keywords were worthy of us using in these values.
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Pros
  • Get access to data of prospects such as domain authority that can guide you on whether to pursue the website or not.
  • Create templates for outreach communication.
  • Automates your email communication with prospects through sequences.
  • Schedule outreach and email responses to maximize interaction with prospects.
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  • Keyword data provided for multiple sites: this is a standard feature in lots of SEO toolsets. It's not the worst, but not the best.
  • Backlink data: the link data is ok, but suffers from the same issue as the keyword data. If you pay for 100 results per report, expect ONLY 100.
  • Rank tracking: the rank tracking is also standard. It does a good job of benchmarking progress.
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Cons
  • Sometimes BuzzStream can have glitches but the BuzzStream team is super responsive and receptive to helping you resolve any issues.
  • There are a lot of clicks and stages you have to get through to save a contact or change a status. It would be nice if BuzzStream developed an autosave option whereby you didn't have to click 'save'every time you change something or update a contact.
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  • The daily query limit is sometimes frustrating.
  • For a new person the menu system could be a bit confusing along with terminology, it would be great if there was little help icons next to each selection to help you better understand what they do.
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Likelihood to Renew
No answers on this topic
I am very happy with the program and their services.
Read full review
Usability
Buzzstream is great to help identify sites to get links from, and it makes this process so efficient, easy and personal to all, the ones who are using it and the ones that are receiving. Flawless navigation, good outlook, 10/10!
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Serpstat is great to use on the desktop. Being able to get around the site is easy, and using tools such as rank tracking and filtering are intuitive if you’ve used other SEO software. However, their app is not mobile friendly. I do a lot of my work on mobile when traveling or when dad’ing, and it would be much appreciated for the the app to have better mobile UI functionality. I know I’m dreaming, but other SEO software I use is able to accomplish this.
Things like filtering and how powerful it is are not aa easy to understand until you watch some tutorial videos. I think making this feature more intuitive would also help the sites early on adoption from new users.
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Support Rating
Support is one of the best aspects of BuzzStream. I know their support team is small and somehow they are able to get back to us right away in a super helpful, friendly fashion. I've had many questions - sometimes they release a new feature, sometimes a feature isn't working correctly and they are quick to answer but also help explain it in a way that makes sense.
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I believe I've only contacted support once because I had a question about access to a feature, and they told me it wasn't available on the plan I was on. No big deal, they were polite and prompt to respond and answered my question to my satisfaction. I haven't had any real issues with the software, so I haven't needed much in the way of support outside of that question, but I have no reason to believe their support wouldn't be helpful in more pressing situations.
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Alternatives Considered
I evaluated a few different software solutions before settling on BuzzStream. What made me choose BuzzStream? It was easy--I found that BuzzStream was the easiest of the bunch to get a template and campaign started. Their Chrome extension was easy to use and the customization features were something that (at the time) the competitors did not have. Finally, the cost of BuzzStream was a lot less than the competitors, but it didn't sacrifice features. I actually had a subscription to SpyFu and after using BuzzStream for a few months, canceled it because I found that I never logged in or used SpyFu.
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We chose Serpstat over other SEO tools because of its an all-in-one toolset as well as having a clean, easy to use UI. The price point was also a deciding factor since we were able to do the majority of our SEO research using a single tool with a single monthly subscription.
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Return on Investment
  • It's had a positive impact in keeping our entire agency organized. Especially when employees leave, all of their communication is in one place, so it's pretty easy to have someone take over the process.
  • You can test different messaging for prospects and then determine the most successful.
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  • Serpstat has allowed us to confidently suggest keywords and SEO friendly updates to clients to implement
  • Serpstat reporting has saved us time when delivering reports to clients
  • Serpstat app integrations allows our other data sources and Serpstat data to be combined to create Reportz (app) for client delivery
  • Serpstat is one of the first places I go to check organic words for content ideas and places to improve our SEO
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ScreenShots

Serpstat Screenshots

Screenshot of SERP research with advanced analyticsScreenshot of where Sersptat stores all top 100 search results for tracked keywords foreverScreenshot of the visibility and keyword trends available with SerpstatScreenshot of a Unique Page vs. Page comparison in organic and paid keywordsScreenshot of the Serpstat overview