Cakemail vs. Mad Mimi

For small marketing teams, or organizations without a marketing team, Cakemail is a great platform for email marketing. The templates make this tool easy to use without the need for coding knowledge and there is enough reporting information for small teams. Easily manage your contacts and get your companies name in front of your audience.

It's ideal for the new to email campaign/SMB user as they take great pains to ensure your campaign is ready for success. It's also ideal for those who are used to using the 'Goliaths' of email campaigns as the difference is night and day, in my opinion. Mad Mimi does exactly what we needed done to engage just the right audience with proven, scalable results. It's great software, but it's also the value of the team at Mad Mimi that one gets as a customer.

Incentivized

• Provides organized templates.
• Has many different useable categories.
• The templates are practical and make sense.

Incentivized

• Very easy to upload pictures and drop them into an email I am creating.
• Easy to create links within emails to web hosted documents or websites or videos.
• Easy to see who has read what, who has engaged with what emails, who has unsubscribed, so I know exactly how to follow up with people.
• Easy to upload new contacts, in a batch or one at a time.

Incentivized

• Some reporting features could be enhanced for ease of use
• Customer support - sometimes it is difficult to get a hold of them

• The reporting features are pretty basic. I often feel like I need to switch email providers in order to excel ahead of competition.
• The drag and drop tool is easy to use but very limited. It's really difficult to be creative with columns and content.
• The entire tool itself is pretty basic. Not wow'd by any features.

Pretty simple, I know I'm getting what I pay for and a little more. Although simple and easy for the new user; a more seasoned marketer can still get the most from MadMimi. Especially if the primary purpose is to generate strong brand loyalty with effective communication that integrates your various outlets: MadMimi makes it easy for your customer to pick-up what the business owner wants to relay.

I find it very easy to use just like my colleagues too. The learning curve is straight forward.

Incentivized

My issues are usually quickly resolved and their support staffs are very knowledgeable on the software generally

Incentivized

I have used other email platforms before, but I think Cakemail is easier to use AND provides you with templates. For the other products I have tested out, you had to create your own templates from scratch. I like the ability to create from scratch, but on days where you lack the time or creativity, there are templates ready to go for you

Incentivized

Mad Mimi is not as complex to use for preparing emails as some competitors like Mailchimp. Mad Mimi has a lot of integration for third-party apps. Unlike Mailchimp, Mad Mimi is more suitable for our e-marketing strategy. Mad Mimi does not offer free trial whereas Mailchimp does offer a test service for 1000 emails. Mailchimp has more functionalities, for instance, the A/B testing which is lacking in Mad Mimi but is very effective in Mailchimp. The email template from Mad Mimi is not as responsive as the one of Mailchimp but when it comes to overall usage, Mad Mimi can do basically what Mailchimp can do. Mailchimp has more functionality in autoresponder usage than Mad Mimi. We chose Mad Mimi because it is cheaper.

Incentivized

• Cakemail has given us a pretty positive response rate...we're always open to trying new technologies, but Cakemail has shown our subscriber clicks rise quite frequently in the last few campaigns we've sent out.

Incentivized

• I've spent 3 years creating blog posts, and it is only now encompassing the breath that allows me to draw upon this pieces as a reusable resource, but now this is happening.
• I preferred the Mad Mimi platform to Mail Chimp, and I suspect it continues to offer advantages. I felt Mad Mimi did themselves a disservice by failing to support their free subscriber service to the same extent that Mail Chimp does. When one's mail list gets sufficiently large, then it does pay to pay them, but not in the context I was using it.
• It seems that Mad Mimi is targeting direct marketing purposes, as this is a use where ROI is more easily measured.

Incentivized