Cakemail vs. Mautic (open source)

For small marketing teams, or organizations without a marketing team, Cakemail is a great platform for email marketing. The templates make this tool easy to use without the need for coding knowledge and there is enough reporting information for small teams. Easily manage your contacts and get your companies name in front of your audience.

Mautic is well suited for users who do not require a lot of maintenance on the technical areas and have only the general requirements of the email marketing sector. In case the users have more precise requirements and are more focussed on the quality and a proper quantitative analysis, Mautic would not be an ideal choice. In other words for small companies Mautic would be an idea choice where the budget is a constraint and the extent of use is low but in cases where budget is not really a constraint against the performance and quality, Mautic would not be an ideal choice.

• Provides organized templates.
• Has many different useable categories.
• The templates are practical and make sense.

Incentivized

• Mautic is very good at the tagging system.
• Mautic is very good at tracking website visitors. Visitors are first marked as unknown, however, once you get a signup Mautic automatically updates their profile.

Incentivized

• Some reporting features could be enhanced for ease of use
• Customer support - sometimes it is difficult to get a hold of them

• Reporting can be very misleading sometimes, but you just need to get the hang of it
• When emailing, you need to know the exact time zone the server is set on, because it may not send the task when you think it would.
• We think it may have more room to add more templates, the one the platform has turned boring over time— I think it would be an interesting update.

Incentivized

I have used other email platforms before, but I think Cakemail is easier to use AND provides you with templates. For the other products I have tested out, you had to create your own templates from scratch. I like the ability to create from scratch, but on days where you lack the time or creativity, there are templates ready to go for you

Incentivized

Salesforce and Dynamics may be fine if you can afford them, but don't offer much more than what you get from Mautic, for free and with total control and longer term active development. SugarCRM ended development and maintenance of their Community Edition around 2018. The long-term roadmaps for free versions of SugarCRM or its forks were very unclear

• Cakemail has given us a pretty positive response rate...we're always open to trying new technologies, but Cakemail has shown our subscriber clicks rise quite frequently in the last few campaigns we've sent out.

Incentivized

• Automating interactions with clients in an early funnel stage
• Focusing your sales team on the best qualified leads
• Influencing purchase decisions along the customer journey