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Caliber vs. Kantar Research Services

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Caliber
Score 8.9 out of 10
Enterprise companies (1,001+ employees)
Caliber is a real-time corporate reputation management platform that enables users to listen to people who truly matter, not only those vocal online. The platform enables corporate communicators to track stakeholder perceptions, benchmark against competitors and make informed decisions. Ease of Use The platform is accessible on desktop and mobile. Via a dashboard, stakeholder insights are accessible at a glance. It enables decision-makers to keep track of the…N/A
Kantar Research Services
Score 8.0 out of 10
N/A
Kantar Marketplace (formerly Lightspeed Research) is a market research specialist offering survey engagement software and global panel management, data on-demand, and market insights.N/A
Pricing
CaliberKantar Research Services
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CaliberKantar Research Services
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
CaliberKantar Research Services
Considered Both Products
Caliber

No answer on this topic

Kantar Research Services
Verified User
Anonymous
Chose Kantar Research Services
Easy to use, better pricing, deeper understanding.
Verified User
Anonymous
Chose Kantar Research Services
More competitive pricing and much strong data backed insights on real customers. It was also important for us to be able to utilize this solution for real-world decision making and the customer matrix developed through this tool is instrumental in doing so. This is a valuable …
Best Alternatives
CaliberKantar Research Services
Small Businesses
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Score 8.4 out of 10
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Medium-sized Companies
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Score 8.4 out of 10
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Score 8.4 out of 10
Enterprises
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All AlternativesView all alternativesView all alternatives
User Ratings
CaliberKantar Research Services
Likelihood to Recommend
-
(0 ratings)
7.6
(0 ratings)
User Testimonials
CaliberKantar Research Services
Likelihood to Recommend
No answers on this topic
Really relevant for testing new product launches with customers. Often NPD fails to find the sweet spot of differentiation and impact (commercial or customer impact) and having the insights to test along the journey makes teams more agile and more motivated to trial new things without sinking over cost where you move from a concept to reality. Also helpful for studying different types of marketing impacts for longer-term campaigns on customer perceptions which are important measures of success beyond the commercial.
Verified User
Anonymous
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Pros
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  • Testing of digital marketing campaigns.
  • Testing new concepts or products with customers.
Verified User
Anonymous
Read full review
Cons
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  • Payment structure needs to be improved.
  • standardization is limiting as it does not allow deeper understanding.
  • Services are expensive.
Verified User
Anonymous
Read full review
Alternatives Considered
No answers on this topic
Easy to use, better pricing, deeper understanding.
Verified User
Anonymous
Read full review
Return on Investment
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  • The ability to scale our business based on real customer insights.
  • The ability to focus hiring on where our growth path is leading us.
  • The ability to create new business development opportunities based on real-world data and analytics.
Verified User
Anonymous
Read full review
ScreenShots

Caliber Screenshots

Screenshot of Screenshot of Caliber is available on different devicesScreenshot of Screenshot of