CallidusCloud LeadRocket (discontinued) vs. Drip Ecommerce CRM

Genius is well-suited for a smaller company looking to do one-off campaigns and not necessarily needing to track within a separate system. For example, the professional version of Salesforce is probably an ideal size for Genius. For a more enterprise/larger company I wouldn't suggest Genius be used.

Drip is my top recommendation for most people who have an existing business and audience and want to move beyond basic email broadcast and drip campaigns and start building out more personalized sequences. I don't recommend the tool for people starting out, or for anyone that isn't bringing in solid profit every month as there are cheaper tools out there to get started with.

Incentivized

• I like the simplicity of the program. Each step is laid out and self-explanatory for creating an email campaign which makes the process extremely easy.
• I like how LeadFormix provides you with different reports to look at. The information is helpful to see how well your campaign is doing with whatever the target audience it is.
• I also love that I can store a number of different email campaigns that I've done in the past to use as a template for additional projects I have.

• I think the workflows from Drip are particularly well done. It is easy to see how someone might work their way through my system.
• It is easy to set up the campaigns as Drip walks you through each step.
• Drip shows you how many people have been on your website and how your forms are performing well.

Incentivized

• It just didn't work
• We would schedule email blasts and it says it sent but they never did
• Simple math on the metrics was wrong sometimes
• UI was buggy, WYSIWYG editor barely worked and was a pain to deal with
• Bugs all over

Incentivized

• Pricing is a bit on the higher side but well worth it so long as you're using it
• Direct integration with Salesmate vs going through Zapier

Incentivized

This is the program of choice for my company. There may be more effective email marketing services out there, but I also recognize that other teams in my company (who use the website lead tracking services) are most happy with LeadFormix. Furthermore, this program is more cost effective for us than others would be.

Very easy to use and designed well.

Very responsive. Some issues are on road map and can take time to resolve but not very often.

We selected CallidusCloud (Genius) based on the level of service for the price. It was more cost effective then Silver Pop which was another tool recommended to us. On the other hand, mail chimp did not provide the level of integration needed with our CRM - Salesforce. We need to be able to connect the response to an email campaign to the individual contact (student) record and determine the success of the campaign.

Incentivized

We decided to move away from Mailchimp when they announced the changes to their service plans. We cast a wide net and ended up boiling it down to Drip, Klaviyo, Omnisend, and Constant Contact. They all have a similar set of features, but Drip was willing to work with us on price instead of simply referring us to their tiered plans. Even though they don't have a direct integration with our e-commerce platform it was obvious they were willing to help us make the connection via their API.

Incentivized

• We have had problems with our emails landing up in spam which was hampering out marketing efforts.
• Too many features that add very little value to business
• You spend too much of time on the tool because the UI is very confusing

Incentivized

• We've seen a 45 percent increase in customer survey completions, due to automated reminders and campaigns.
• We've seen a 10 percent increase in customer traffic on our website.
• We've seen a 300 percent increase in online credit applications on our website and form conversions.

Incentivized