CallidusCloud LeadRocket (discontinued) vs. SALESmanago

Genius is well-suited for a smaller company looking to do one-off campaigns and not necessarily needing to track within a separate system. For example, the professional version of Salesforce is probably an ideal size for Genius. For a more enterprise/larger company I wouldn't suggest Genius be used.

I find SalesManago to be a good tool for email marketing and automation processes. They live chat service allows fast and direct communication with customers. Website personalisation (tools like pop-ups and browser notification) work fine but I'd like to have a bit more personalisation options to be avalaible to users.

• I like the simplicity of the program. Each step is laid out and self-explanatory for creating an email campaign which makes the process extremely easy.
• I like how LeadFormix provides you with different reports to look at. The information is helpful to see how well your campaign is doing with whatever the target audience it is.
• I also love that I can store a number of different email campaigns that I've done in the past to use as a template for additional projects I have.

• The solution is easy to use, once you learn it. Given that the marketing automation software is very complex, they managed to create a user-friendly interface, easy to use even without programming knowledge.
• Educates users and customers - It is impressive how many resources SALESmanago invested in educating customers. We are talking about video tutorials, webinars every Tuesday, Wednesday and Thursday, blog articles, infographics, free eBooks, Marketing Automation Day, events etc.
• Multiple tools integrated into one - it's a habit that you find all the information and tools you need in one place. There are other solutions on the market, but SALESmanago is among the only ones that provides an overview
• 30 day free trial - the advantage is that you do not have to pay first to use the solution. In the 30 day trial you have the opportunity to discover all the secrets of this tool and see if it fits to your business.

• It just didn't work
• We would schedule email blasts and it says it sent but they never did
• Simple math on the metrics was wrong sometimes
• UI was buggy, WYSIWYG editor barely worked and was a pain to deal with
• Bugs all over

Incentivized

• Their expansion into the US has not been very successful, and if you are a West Coast customer want training, be prepared to get up at 4 a.m.
• While their functionality is comparable to competing products there is nothing particularly unique to what they offer
• Their instructional literature was obviously not produced by people for who English is a first language and they are not particularly English proficient.

Incentivized

This is the program of choice for my company. There may be more effective email marketing services out there, but I also recognize that other teams in my company (who use the website lead tracking services) are most happy with LeadFormix. Furthermore, this program is more cost effective for us than others would be.

Very easy to use and designed well.

SALESmanago is a pretty big tool (with lots of features), but if you know the principles - everything is easy to find, and easy to understand. Of course there are some settings or funcionalities which needs to be updated but still using SALESmanago is totaly different experience than 5-6 years ago (in a good way)

Very responsive. Some issues are on road map and can take time to resolve but not very often.

We selected CallidusCloud (Genius) based on the level of service for the price. It was more cost effective then Silver Pop which was another tool recommended to us. On the other hand, mail chimp did not provide the level of integration needed with our CRM - Salesforce. We need to be able to connect the response to an email campaign to the individual contact (student) record and determine the success of the campaign.

Incentivized

If we are talking about ecommerce I think SALESmanago wins for the variety of tools he has. Hubspot clearly is better than SALESmanago on CRM and reporting are area but it doesn't have the same variety of tools such as RFM, Website recommendations, social proofs and so on. The other platforms do other jobs than SM and they don't have a CDP.

• We have had problems with our emails landing up in spam which was hampering out marketing efforts.
• Too many features that add very little value to business
• You spend too much of time on the tool because the UI is very confusing

Incentivized

• The automated system has improved advertising campaigns.
• We noticed an increase in customer activity.
• We received valuable data about your users.

Incentivized