CallRail vs. Google Voice

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CallRail
Score 9.0 out of 10
N/A
CallRail offers phone call tracking, recording and analytics.
$50
per month
Google Voice
Score 7.8 out of 10
N/A
Google Voice is a free IP telephony service that provides users with one phone number that can be forwarded to multiple phones or devices. It includes features such as call forwarding, voicemail translation, text messaging, and voice calls. Fees may apply for international calling.
$10
per user/per month
Pricing
CallRailGoogle Voice
Editions & Modules
Call Tracking
$50
per month
Call Tracking + Conversation Intelligence®
$100
per month
Call Tracking + Form Tracking
$100
per month
Call Tracking Complete
$150
per month
Starter
$10
per user/per month
Standard
$20
per user/per month
Premier
$30
per user/per month
Offerings
Pricing Offerings
CallRailGoogle Voice
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
CallRailGoogle Voice
Considered Both Products
CallRail
Chose CallRail
I have not used a product like CallRail
Chose CallRail
CallRail seemed to have an easier setup and ease of use for onboarding new staff as well. The overall tracking structure and analytics seemed better with CallRail. CallRail also allows you to understand the call history and understand if this was a first touch or multiple …
Chose CallRail
Simply put, [I believe] CallRail sucks compared to our previous provider, but they were acquired and are going away.
Chose CallRail
Convirza is very similar in its functioning with CallRail but the quality CallRail provides is unmatchable. The customer service of Convirza was really bad and we found that quite hard software but on the other hand, CallRail is a very straightforward tool for call tracking.
Chose CallRail
CallRail has offered us the best solutions so far in terms of multiple aspects. #1 is scalability, we are a growing agency, we see clients come and go, CallRail has made it easy and efficient with new accounts being onboarded, UI backs up this process. Also, the multiple …
Chose CallRail
We didn't really research any other products like CallRail, as they were recommended by our Google ads consultant
Chose CallRail
We also use Fix Your Funnel. It is specifically for integration with Keap (formerly InfusionSoft). Also a FABULOUS piece of software. It is just as robust as CallRail but has some unique features. I highly recommend calling them for a walk through if you use Keap.
Chose CallRail
We heard about CallRail from an associate of ours and never needed to look for a replacement. We absolutely love it’s features, ease of use and implementation of this program. We recommend this program to many of our clients who are looking for call recording or have the need …
Chose CallRail
We've found CallRail to be easier to use than other systems that we've used or reviewed for potential purchase. Product support is good and there is a fair amount of users so finding solutions to problems online is relatively easy. Our team has found it easy to setup as well.
Chose CallRail
Google AdWords does have tracking numbers but you can't listen to the calls and you can't integrate them in the code of your website. It's super helpful to have multi-touch tracking with cookies, so if someone hits a site via AdWords first and then comes back later via direct …
Chose CallRail
I quickly used CallTrackingMetrics but we decided to keep using CallRail because of ease of use with new staff.
Chose CallRail
Twilio offers a much more robust business phone and SMS solution that also offers call tracking. For just the call tracking, which is what we needed, CallRail was perfect. We didn't need the additional features that Twilio offered.
Chose CallRail
CallRail does not have a lot of good competitors. In addition to that, the CallRail team is always looking for ways to add more functionality and make the product work better which is great as not all companies do this. I think that this make them a much better overall value as …
Chose CallRail
I have used Marchex and Navis in the past, and those platforms aren't as functional, or as easy to use as CallRail. Setting up new numbers takes about 1 minute, and the amount of tracking options and placement capabilities makes it the easiest call tracking platform I've ever …
Chose CallRail
We have utilized Google call tracking within AdWords before, but considering it is a Google product, it can sometimes be biased. Having that third party vendor elevates that.
Google Call tracking is only limited to running AdWords campaigns, so if we need to use a phone number …
Chose CallRail
CallRail have been more accommodating, helpful, organised and understanding of our business requirements than our two previous call tracking providers in the UK. Combine with the massive cost saving and self-service abilities we have from the back end of CallRail, switching …
Chose CallRail
Seems like it is basically the same as PhoneWagon. Phone wagon is slightly cheaper but has a FEW less features. The one that makes a difference for me is the Bing Ads integration that Callrail offers but not Phonewagon.
Chose CallRail
I've used Marchex and a few other homegrown solutions, and a handful of other small companies that I can't seem to remember (too many years ago) their names. None of them really stood out to me as being a great solution. I haven't used Marchex in a few years, but overall they …
Chose CallRail
We haven't used any other type of system that is equivalent to CallRail. For some of our campaigns, we utilize CallSource, but CallSource falls flat in the keyword and landing page data. We are only able to get call recordings from them, and while that is useful, we can't …
Chose CallRail
Callrail has a very seamless and easy to use Dynamic Number Swap function. In other call tracking that we looked into the integration was either not as easy to use or required much more work to implement. Setting up CallRail has been so easy even our entry-level employees need …
Chose CallRail
CallRail had better features and reporting for our needs.
Google Voice
Chose Google Voice
Google Voice at the peak of its adoption did serve as a very real and effective solution. However bugs persisted, and innovation lacked, and support for the product soon declined. However, there are several other solutions provided that focus on making one product as best as it …
Chose Google Voice
I chose Google Voice for their seamless integration. Calls and text bundle and email alerts. While Skype had great quality calls a long time ago, I noticed their support team is horrible with many bugs and crashes. The call logs on Skype were not registering and sometimes it …
Chose Google Voice
Google Voice stands far above products like Vonage, RingCentral, and Jive (GoToConnect). It is more mature as a VOIP product and free to home/personal users. For small usage scenarios like ours, Google Voice cannot be beat on price and ease of use. It is very affordable to keep …
Chose Google Voice
Google Voice is way easier to get going and use. It's cheaper, more robust, and doesn't have any issues with the app not ringing or not transferring calls correctly. Plus, a lot of our employees already have experience using Google Voice with their personal accounts and found …
Chose Google Voice
Zoom and Slack are the closest comparisons I can come up with, but those are pretty different use cases, at least for us.
Chose Google Voice
The integrations of Google Voice with all our devices are flawless, Android, iOS, Windows, Linux and Mac. Also, the call performance is far superior on wifi as well as on mobile data. With Skype, we had several problems with personal accounts, performance issues, and in …
Chose Google Voice
FluentCloud/FluentStream is what we ended up using for our business. It too is easy to use, a little tougher to integrate, but not bad at all, and much cheaper. Does everything I need it to do. I would switch to Google Voice if it was cheaper as I use all the other Google …
Chose Google Voice
Google Voice is easier to use, but in Skype you can have local numbers in different countries (not only in the US).
Skype call rates are lower than Google Voice's rates for non-US numbers, check the rates according to your predicted usage.
Chose Google Voice
I've used in-house systems at other agencies and they went down all the time, were not reliable and were extremely expensive.
Chose Google Voice
Google Voice is great if you are a one-man business. It allows you to have a business phone number for people to call without having to give your personal cell phone number out to strangers. The cost is very affordable. But as your business grows, you need to look for a better …
Chose Google Voice
Google Voice and Dialpad, I believe, are a very equal match, and we chose Google Voice due to only a small amount of interface differences that made a difference in the service's functionality. Also, we had used google voice for a long time before Dialpad, so making the …
Chose Google Voice
Google Voice has the best interface, and is the easiest to use of all the phone services out there. It also is free! We love Google Voice because it gives us a free phone number that many people can use, so my entire team can have one unified number that employees can call and …
Chose Google Voice
I primarily use Google Voice for texting, but I’ve also used EZ Texting for similar purposes. The main difference is that Google Voice excels at individual communications, while EZ Texting is best for mass texts. Google Voice texting does not cost anything, whereas EZ Texting …
Chose Google Voice
Google Voice is much more cost efficient and doesn't have all the bells and whistles that our small company doesn't need. Google Voice never tries to upsell us and just makes an easy-to-use product that has greatly increased the efficiency of our organization. We aren't …
Chose Google Voice
Google Voice performs similar communication activities compared to many other business service tools. However, one often must integrate other Google apps in order to fully experience the benefits that other platforms experience locally. Voice does have the benefit of merging …
Chose Google Voice
Google Voice was a superior product in our opinion to some that we looked at because of its versatility and ease of implementation. Not only were those big determinants in our decision, but the cost-effectiveness of the program played a major role in our decision. Some of the …
Chose Google Voice
Google has a larger ecosystem.
Chose Google Voice
Google Voice is more reliable than CallHippo and has better call quality. Additionally, Google Voice's integration into Google Hangouts expands it functionality for video calls. Google Voice also provides access into Google's contact directory giving quick access to anyone who …
Chose Google Voice
Google Voice is hard to compare because on a cost basis it is so much lower than it's competitors. As a whole, I would say it's definitely lacking features compared to Nextiva, and a few from RingCentral but the service is reliable and it has the most commonly used core …
Chose Google Voice
The price was a huge standout since we have a large number of users and because of this it was important for us. Aside from cost the reliability was also of utmost importance due to the urgent nature of some of the calls. These were the two main reasons we chose this platform.
Chose Google Voice
Google Voice was perfect for the small team setting where we needed to coordinate calls from time to time with urgency and supported call forwarding in a manner consistent with the services we need to provide to our clients.
Chose Google Voice
We have Cisco tools as a primary option for our VoIP needs due to it's more professional approach. However Google Voice has recently became a business level program as well. I'm happy to use it due to it's unique features and the flexibility as we always expect from Google.
Chose Google Voice
Considering that Google Voice integrates well into the other Google services, it has clear benefits when sharing and accessing call information. Skype is always a pain to use for calls b/c, not everyone had it, but Google Voice works with any phone and most people already have …
Chose Google Voice
We used Vonage as part of our initial process but conference call and app features were farther behind compared to Google Voice. Both products have some advantages over others but, in the end, for better app and global use, Google Voice makes things easy for our organization. …
Features
CallRailGoogle Voice
Cloud PBX
Comparison of Cloud PBX features of Product A and Product B
CallRail
-
Ratings
Google Voice
4.4
Ratings
58% below category average
Hosted PBX00 Ratings8.40 Ratings
Multi-level Interactive Voice Response (IVR)00 Ratings5.20 Ratings
User templates00 Ratings1.40 Ratings
Call reports00 Ratings5.00 Ratings
Directory of employee names00 Ratings1.70 Ratings
Call Management
Comparison of Call Management features of Product A and Product B
CallRail
-
Ratings
Google Voice
8.1
Ratings
4% below category average
Answering rules00 Ratings8.00 Ratings
Call recording00 Ratings10.00 Ratings
Call park00 Ratings6.40 Ratings
Call screening00 Ratings7.40 Ratings
Message alerts00 Ratings9.00 Ratings
VoIP system collaboration
Comparison of VoIP system collaboration features of Product A and Product B
CallRail
-
Ratings
Google Voice
7.2
Ratings
11% below category average
Video conferencing00 Ratings7.00 Ratings
Audio conferencing00 Ratings7.00 Ratings
Video screen sharing00 Ratings5.60 Ratings
Instant messaging00 Ratings9.30 Ratings
Mobile apps
Comparison of Mobile apps features of Product A and Product B
CallRail
-
Ratings
Google Voice
5.0
Ratings
46% below category average
Mobile app for iOS00 Ratings5.00 Ratings
Mobile app for Android00 Ratings5.00 Ratings
Best Alternatives
CallRailGoogle Voice
Small Businesses
Invoca
Invoca
Score 9.6 out of 10
CloudTalk
CloudTalk
Score 7.2 out of 10
Medium-sized Companies
Revenue.io
Revenue.io
Score 7.8 out of 10
CloudTalk
CloudTalk
Score 7.2 out of 10
Enterprises
Revenue.io
Revenue.io
Score 7.8 out of 10
Cisco Business Edition 7000 (discontinued)
Cisco Business Edition 7000 (discontinued)
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CallRailGoogle Voice
Likelihood to Recommend
1.7
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.3
(0 ratings)
Usability
8.8
(0 ratings)
9.0
(0 ratings)
Support Rating
8.5
(0 ratings)
7.0
(0 ratings)
Implementation Rating
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
CallRailGoogle Voice
Likelihood to Recommend
This is great software for differentiating where phone traffic is coming from. Whether it's paid/organic search, you can see exactly where the calls are coming in from. I'd love to see them add text/SMS features in the future, but it does what it claims. I'd also like to see more CRM integrations, but not sure that other users share the same sentiment
Read full review
[Google Voice is] great if you have a workforce that needs to make calls for business purposes from their personal mobile device, while keeping their personal phone number private. If you have a large company with its own telecom system, it probably won't be necessary if employees already have their own landlines or separate work phones.
Read full review
Pros
  • Reporting - We love the breakdown for attribution and sources for calls. CallRail makes reports easy to understand and lets you share them with clients.
  • Call Tracking - This may be obvious, but you get so many options with CallRail in terms of your number pool, recording options, picking your numbers, etc. It gives you the metrics you care about and they haven't experienced any calls mis-forwarding.
  • Support - With other companies, I've had to wait for days and days to hear back. With CallRail, they normally get back to us on our tickets fairly quickly and they have a great knowledge base for common questions too!
Read full review
  • Google Voice has been great for setting up additional phone lines and numbers.
  • The voicemail inbox is a great feature and you can see when messages come in online and listen to the messages from your computer.
  • Google Voice allows us to have multiple phone numbers and lines for specific business purposes.
Read full review
Cons
  • Sometimes the automatic tagging can be wrong, in terms of whether it's a lead or not, or what the call was about.
  • It's not an all-encompassing platform, and would be so much better if it weren't so isolated to its core functionality - would like to see some more integrations.
  • Setting up the phone numbers can be difficult for some people.
Read full review
  • It can be tricky to configure exactly how you want it. If you are particular about which voicemail greeting goes to which number, and how it appears when it rings through to the phone - it can take a good amount of work to set it up properly.
Read full review
Likelihood to Renew
No answers on this topic
It's user friendly, how to use it is self explanatory, they support all their own options while someone like Phone Booth uses a third party. I can cancel Google Voice anytime and I choose how much I spend with Google Voice
Read full review
Usability
The platform is easy to use and we really don't have any complaints with using it so far. The information is invaluable for clients that rely on phone calls to drive more business. Not much negative to say about it at this point. We're actually really happy with it so far and the cost is manageable.
Read full review
I haven't had problems with dropped calls, bad reception, lost recordings - everything works the way it should. The iOS app is easy to use, and the process is easy to explain to other people. It's also the cheapest way I've found to call internationally - I've used it to interview people from London and Austraila.
Read full review
Support Rating
Fortunately, we had a lot of experience with CallRail. That in itself is an indicator that it has just worked for us, and done what the product is supposed to. We've never once wondered if the data was tracking accurately. This is unfortunately less common these days it seems, but we're happy with CallRail as a whole in our organization
Read full review
They do not offer support unless you have the Business account for Google Voice under G Suite. This is tough, because Google doesn't really have a customer support team for this service, so when it gets shut down for a few hours, we have no choice but to wait it out. But this doesn't happen that often, which is great.
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Implementation Rating
No answers on this topic
It is a pretty seamless program to transfer to, even for people who either have little experience with these programs or people who were stuck on Skype
Read full review
Alternatives Considered
We have utilized Google call tracking within AdWords before, but considering it is a Google product, it can sometimes be biased. Having that third party vendor elevates that. Google Call tracking is only limited to running AdWords campaigns, so if we need to use a phone number in any other fashion within our business, it couldn't be used.
Read full review
Google Voice at the peak of its adoption did serve as a very real and effective solution. However bugs persisted, and innovation lacked, and support for the product soon declined. However, there are several other solutions provided that focus on making one product as best as it could be. Google made it clear to me as a customer, that this was a backup for a backup. When you look at the simplicity on its own, it appears to be fantastic, however as you dive deeper, and experience its lack of smooth edges, you find that it's been built by engineers who were given a scope, rather than solving for a use case and listening to customer feedback. Many of the other solutions available on the market, see this opportunity. This is why voice communication is a growing SaaS vertical, albeit competitive. Understanding the customer here is key, and Google understands what drives value to the larger organization. As a business owner, I understand, that when a business has to allocate resources, another department, or service suffers. Unfortunately this product feels to be the one that has met that fate
Read full review
Return on Investment
  • Historically, I used CallRail for hundreds of Clients and it allowed us to track more than 50% of conversions that came from a website for service style businesses. It's actually extremely eye opening to see how much comes in for phone calls for some types of services. With SaaS it's interesting to see how reliant on a human conversation people can be in order to make a decision about something so intangible.
Read full review
  • Google Voice has saved us a lot of time in regards to overall productivity.
  • Google Voice allows us to operate at a greater scale than without it.
  • Google voice allows us to track which advertisements are working best.
  • Google Voice allows us to spend less time listening to voicemails.
Read full review
ScreenShots

CallRail Screenshots

Screenshot of Activity DashboardScreenshot of Integrations PageScreenshot of Call LogScreenshot of Lead CenterScreenshot of Call Attribution ReportScreenshot of Activity Dashboard