CallRail vs. CallTrackingMetrics

CallTrackingMetrics

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
CallRail	Score 9.0 out of 10	N/A	CallRail offers phone call tracking, recording and analytics.	$50 per month
CallTrackingMetrics	Score 10.0 out of 10	Small Businesses (1-50 employees)	CallTrackingMetrics is a call tracking solution for all online and offline channels with real-time reporting and intelligent routing.	$79 per month

Pricing

CallRail

CallTrackingMetrics

Editions & Modules

Call Tracking: $50
per month
Call Tracking + Conversation Intelligence®: $100
per month
Call Tracking + Form Tracking: $100
per month
Call Tracking Complete: $150
per month

Marketing Lite: $79
per month
Marketing Pro: $179
per month
Sales Engage: $329
per month
Enterprise: $1999
per month

Offerings

Pricing Offerings
CallRail	CallTrackingMetrics
Free Trial
Yes	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Optional

Additional Details

—

All plans include unlimited users at no extra cost, while Marketing Pro and higher also include sub-accounts perfect for agencies and multi-location businesses. Discounts of up to two months free for annual agreements.

More Pricing Information

Community Pulse
	CallRail	CallTrackingMetrics
Considered Both Products	CallRail Verified User Anonymous Chose CallRail I have not used a product like CallRail Incentivized Helpful? Chris Martino Acquisition Manager Chose CallRail CallRail seemed to have an easier setup and ease of use for onboarding new staff as well. The overall tracking structure and analytics seemed better with CallRail. CallRail also allows you to understand the call history and understand if this was a first touch or multiple … Incentivized Helpful? Steven Laff Principal Chose CallRail Simply put, [I believe] CallRail sucks compared to our previous provider, but they were acquired and are going away. Incentivized Helpful? Lunam Aeve Executive Recruitment Consultant Chose CallRail Convirza is very similar in its functioning with CallRail but the quality CallRail provides is unmatchable. The customer service of Convirza was really bad and we found that quite hard software but on the other hand, CallRail is a very straightforward tool for call tracking. Incentivized Helpful? JP Jorge Peralta Digital Media Manager Chose CallRail CallRail has offered us the best solutions so far in terms of multiple aspects. #1 is scalability, we are a growing agency, we see clients come and go, CallRail has made it easy and efficient with new accounts being onboarded, UI backs up this process. Also, the multiple … Incentivized Helpful? Verified User Anonymous Chose CallRail We only researched CallRail. Incentivized Helpful? Verified User Anonymous Chose CallRail We didn't really research any other products like CallRail, as they were recommended by our Google ads consultant Incentivized Helpful? Melody Grant Rockstar Chose CallRail We also use Fix Your Funnel. It is specifically for integration with Keap (formerly InfusionSoft). Also a FABULOUS piece of software. It is just as robust as CallRail but has some unique features. I highly recommend calling them for a walk through if you use Keap. Incentivized Helpful? Mary Tihoni Social Media Manager Chose CallRail We heard about CallRail from an associate of ours and never needed to look for a replacement. We absolutely love it’s features, ease of use and implementation of this program. We recommend this program to many of our clients who are looking for call recording or have the need … Incentivized Helpful? Verified User Anonymous Chose CallRail We've found CallRail to be easier to use than other systems that we've used or reviewed for potential purchase. Product support is good and there is a fair amount of users so finding solutions to problems online is relatively easy. Our team has found it easy to setup as well. Incentivized Helpful? Alex Panagiotopoulos Co-Founder Chose CallRail Google AdWords does have tracking numbers but you can't listen to the calls and you can't integrate them in the code of your website. It's super helpful to have multi-touch tracking with cookies, so if someone hits a site via AdWords first and then comes back later via direct … Incentivized Helpful? Verified User Anonymous Chose CallRail I quickly used CallTrackingMetrics but we decided to keep using CallRail because of ease of use with new staff. Incentivized Helpful? Verified User Anonymous Chose CallRail Twilio offers a much more robust business phone and SMS solution that also offers call tracking. For just the call tracking, which is what we needed, CallRail was perfect. We didn't need the additional features that Twilio offered. Incentivized Helpful? Ramon Khan Online Marketing Director \| Business Develoment Chose CallRail CallRail does not have a lot of good competitors. In addition to that, the CallRail team is always looking for ways to add more functionality and make the product work better which is great as not all companies do this. I think that this make them a much better overall value as … Incentivized Helpful? Aaron Metzger Founder Chose CallRail I have used Marchex and Navis in the past, and those platforms aren't as functional, or as easy to use as CallRail. Setting up new numbers takes about 1 minute, and the amount of tracking options and placement capabilities makes it the easiest call tracking platform I've ever … Incentivized Helpful? Verified User Anonymous Chose CallRail We have utilized Google call tracking within AdWords before, but considering it is a Google product, it can sometimes be biased. Having that third party vendor elevates that. Google Call tracking is only limited to running AdWords campaigns, so if we need to use a phone number … Incentivized Helpful? Georgina Cole Digital Marketing Manager Chose CallRail CallRail have been more accommodating, helpful, organised and understanding of our business requirements than our two previous call tracking providers in the UK. Combine with the massive cost saving and self-service abilities we have from the back end of CallRail, switching … Incentivized Helpful? McKay Salisbury Advertising Manager Chose CallRail Seems like it is basically the same as PhoneWagon. Phone wagon is slightly cheaper but has a FEW less features. The one that makes a difference for me is the Bing Ads integration that Callrail offers but not Phonewagon. Incentivized Helpful? Seth Tucker Growth Hacker Chose CallRail I've used Marchex and a few other homegrown solutions, and a handful of other small companies that I can't seem to remember (too many years ago) their names. None of them really stood out to me as being a great solution. I haven't used Marchex in a few years, but overall they … Incentivized Helpful? Verified User Anonymous Chose CallRail We haven't used any other type of system that is equivalent to CallRail. For some of our campaigns, we utilize CallSource, but CallSource falls flat in the keyword and landing page data. We are only able to get call recordings from them, and while that is useful, we can't … Incentivized Helpful? Eric Kammer Senior Digital Marketing Manager Chose CallRail Callrail has a very seamless and easy to use Dynamic Number Swap function. In other call tracking that we looked into the integration was either not as easy to use or required much more work to implement. Setting up CallRail has been so easy even our entry-level employees need … Incentivized Helpful? Verified User Anonymous Chose CallRail I have not used other tools Incentivized Helpful? Verified User Anonymous Chose CallRail CallRail had better features and reporting for our needs. Incentivized Helpful? Richard Kaiser Marketing Manager Chose CallRail They are much easier to use than RingCentral. Incentivized Helpful?	CallTrackingMetrics EM Earl Minney Admissions Counselor Chose CallTrackingMetrics CallTrackingMetrics has stood up well compared to Salesforce. Being that we are a high volume call center for schools, it has been very good for the company. I feel that CallTrackingMetrics is really good for our company compared to Salesforece CMS. Incentivized Helpful? ML Marvin Leininger Founder, CEO Chose CallTrackingMetrics I have only used one call tracking platform at the level I am now which is CallTrackingMetrics. I have however, evaluated other call tracking platforms such as Invoca and CallRail. Invoca we quickly stopped demoing as we got into cost as the platform was more expensive that … Incentivized Helpful? Christopher R. Chaput Founder Chose CallTrackingMetrics Years back Ring Central played nice with HubSpot so we got exposure to that system. As I recall, their offering migrated to advanced users and therefore overkill for my smaller clients. Incentivized Helpful? JP Jorge Peralta Digital Media Manager Chose CallTrackingMetrics We are able to track all call leads by simply adding a tag to the client's website and this tag is mostly integratable with most CMS as opposed to other platforms. Create personalized profiles for all business and share this with our clients. Our clients love this integration … Incentivized Helpful? Verified User Anonymous Chose CallTrackingMetrics [CallTrackingMetrics] HIPAA compliance is the main reason we chose this service provider. Incentivized Helpful? Verified User Anonymous Chose CallTrackingMetrics I feel like CallTrackingMetrics is far more user friendly and accessible than CallRail. I said this earlier, but because CallTrackingMetrics has always been so easy to use and work with, I've never felt the need to pursue another function. When I've had to work with CallRail … Incentivized Helpful? GP Glen Petersen Internet Marketing Manager Chose CallTrackingMetrics They are very similar from functionality from what I have seen. CallRail is a prettier and possibly more user friendly platform, but also has a lot of fluff that CTM seems to cut through. Incentivized Helpful? Verified User Anonymous Chose CallTrackingMetrics By far CTM is my favorite. Price is good, it's easy to use and integrates well with our external reporting software. But most importantly it is accurate and the customer service/chat support is fantastic and very quick to respond. Incentivized Helpful?

Best Alternatives
	CallRail	CallTrackingMetrics
Small Businesses	Invoca Score 9.6 out of 10	Invoca Score 9.6 out of 10
Medium-sized Companies	Revenue.io Score 7.8 out of 10	Revenue.io Score 7.8 out of 10
Enterprises	Revenue.io Score 7.8 out of 10	Revenue.io Score 7.8 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	CallRail	CallTrackingMetrics
Likelihood to Recommend	1.7 (0 ratings)	10.0 (0 ratings)
Usability	8.8 (0 ratings)	- (0 ratings)
Support Rating	8.5 (0 ratings)	- (0 ratings)

User Testimonials
	CallRail	CallTrackingMetrics
Likelihood to Recommend	This is great software for differentiating where phone traffic is coming from. Whether it's paid/organic search, you can see exactly where the calls are coming in from. I'd love to see them add text/SMS features in the future, but it does what it claims. I'd also like to see more CRM integrations, but not sure that other users share the same sentiment Incentivized Verified User Anonymous Read full review	[CallTrackingMetrics] is well suited for HIPAA Compliant Call Tracking when working with medical clients and is great for all clients who do online sales or patient intake. Clients with low volume of calls may not get enough value for the cost of this platform. Incentivized Verified User Anonymous Read full review
Pros	Reporting - We love the breakdown for attribution and sources for calls. CallRail makes reports easy to understand and lets you share them with clients. Call Tracking - This may be obvious, but you get so many options with CallRail in terms of your number pool, recording options, picking your numbers, etc. It gives you the metrics you care about and they haven't experienced any calls mis-forwarding. Support - With other companies, I've had to wait for days and days to hear back. With CallRail, they normally get back to us on our tickets fairly quickly and they have a great knowledge base for common questions too! Incentivized Amber Callan Inbound Marketing Strategist Read full review	Very easy to set up and use. You can create as many tracking numbers and sources as you need. Easily organize and filter them for results and placing the code is so simple. Anyone can use this software. Listening to the calls makes life simple. We can hear what the potential lead said and record feedback to better our marketing efforts. You can even flag or email the call recordings if you need to share inside or outside your organization. Call reporting is a breeze! You can easily filter your sources, call duration, time and more and reports are extremely accurate. Cost is well worth what you get from the software. Incentivized Verified User Anonymous Read full review
Cons	Sometimes the automatic tagging can be wrong, in terms of whether it's a lead or not, or what the call was about. It's not an all-encompassing platform, and would be so much better if it weren't so isolated to its core functionality - would like to see some more integrations. Setting up the phone numbers can be difficult for some people. Incentivized Verified User Anonymous Read full review	Can get pricy. More complex integrations may need professional services. No push notifications for incoming SMS on mobile app (non agent). Incentivized ML Marvin Leininger Founder, CEO Read full review
Usability	The platform is easy to use and we really don't have any complaints with using it so far. The information is invaluable for clients that rely on phone calls to drive more business. Not much negative to say about it at this point. We're actually really happy with it so far and the cost is manageable. Incentivized Verified User Anonymous Read full review	No answers on this topic
Support Rating	Fortunately, we had a lot of experience with CallRail. That in itself is an indicator that it has just worked for us, and done what the product is supposed to. We've never once wondered if the data was tracking accurately. This is unfortunately less common these days it seems, but we're happy with CallRail as a whole in our organization Incentivized Verified User Anonymous Read full review	No answers on this topic
Alternatives Considered	We have utilized Google call tracking within AdWords before, but considering it is a Google product, it can sometimes be biased. Having that third party vendor elevates that. Google Call tracking is only limited to running AdWords campaigns, so if we need to use a phone number in any other fashion within our business, it couldn't be used. Incentivized Verified User Anonymous Read full review	CallTrackingMetrics has stood up well compared to Salesforce. Being that we are a high volume call center for schools, it has been very good for the company. I feel that CallTrackingMetrics is really good for our company compared to Salesforece CMS. Incentivized EM Earl Minney Admissions Counselor Read full review
Return on Investment	Historically, I used CallRail for hundreds of Clients and it allowed us to track more than 50% of conversions that came from a website for service style businesses. It's actually extremely eye opening to see how much comes in for phone calls for some types of services. With SaaS it's interesting to see how reliant on a human conversation people can be in order to make a decision about something so intangible. Incentivized Seth Tucker Growth Hacker Read full review	Fits nicely into the % of budget dedicated to Analytics CallTrackingMetrics is our system of truth for source of calls for Local Service business CallTrackingMetrics is our system of truth for CSR staffing plans at Supplier / Distributor Incentivized Christopher R. Chaput Founder Read full review
ScreenShots	CallRail Screenshots	CallTrackingMetrics Screenshots