CallTrackingMetrics vs. Invoca

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CallTrackingMetrics
Score 10.0 out of 10
Small Businesses (1-50 employees)
CallTrackingMetrics is a call tracking solution for all online and offline channels with real-time reporting and intelligent routing.
$79
per month
Invoca
Score 9.6 out of 10
N/A
The Invoca platform delivers the inbound call intelligence required for marketers to capture and optimize customer engagement and sales beyond the click. From attribution to intent, marketers gain a complete understanding of the customer's journey across digital, mobile and offline touchpoints so they can optimize their marketing spend, drive quality inbound calls and deliver a better customer experience.N/A
Pricing
CallTrackingMetricsInvoca
Editions & Modules
Marketing Lite
$79
per month
Marketing Pro
$179
per month
Sales Engage
$329
per month
Enterprise
$1999
per month
No answers on this topic
Offerings
Pricing Offerings
CallTrackingMetricsInvoca
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsAll plans include unlimited users at no extra cost, while Marketing Pro and higher also include sub-accounts perfect for agencies and multi-location businesses. Discounts of up to two months free for annual agreements.
More Pricing Information
Community Pulse
CallTrackingMetricsInvoca
Considered Both Products
CallTrackingMetrics
Chose CallTrackingMetrics
CallTrackingMetrics has stood up well compared to Salesforce. Being that we are a high volume call center for schools, it has been very good for the company. I feel that CallTrackingMetrics is really good for our company compared to Salesforece CMS.
Chose CallTrackingMetrics
I have only used one call tracking platform at the level I am now which is CallTrackingMetrics. I have however, evaluated other call tracking platforms such as Invoca and CallRail. Invoca we quickly stopped demoing as we got into cost as the platform was more expensive that …
Chose CallTrackingMetrics
Years back Ring Central played nice with HubSpot so we got exposure to that system. As I recall, their offering migrated to advanced users and therefore overkill for my smaller clients.
Chose CallTrackingMetrics
We are able to track all call leads by simply adding a tag to the client's website and this tag is mostly integratable with most CMS as opposed to other platforms. Create personalized profiles for all business and share this with our clients. Our clients love this integration …
Chose CallTrackingMetrics
[CallTrackingMetrics] HIPAA compliance is the main reason we chose this service provider.
Chose CallTrackingMetrics
I feel like CallTrackingMetrics is far more user friendly and accessible than CallRail. I said this earlier, but because CallTrackingMetrics has always been so easy to use and work with, I've never felt the need to pursue another function. When I've had to work with CallRail …
Chose CallTrackingMetrics
They are very similar from functionality from what I have seen. CallRail is a prettier and possibly more user friendly platform, but also has a lot of fluff that CTM seems to cut through.
Chose CallTrackingMetrics
By far CTM is my favorite. Price is good, it's easy to use and integrates well with our external reporting software. But most importantly it is accurate and the customer service/chat support is fantastic and very quick to respond.
Invoca
Chose Invoca
We used Convirza for a long time and had a pathetic experience as we were paying a high price for nothing special. Convirza was not so good in call tracking and had fewer features as compared to Invoca, and Invoca’s price is also amazing. It has all the essential features that …
Chose Invoca
We've used other tracking systems, and in general, they are either not as powerful in terms of functionality, or have far worse user interface than incova has. Invoca is more expensive, but it does seem that the development and design investments have paid off in creating a …
Chose Invoca
Invoca's ease of implementation through Google Tag Manager and its integrations with Google Ads and Salesforce Marketing Cloud have made it a preferred choice for call tracking solutions.
Chose Invoca
Vivint has evaluated other call tracking platforms, such as Retreaver and Call Dialogue. These entities have great call tracking features, and they certainly merit consideration from prospective clients. Invoca's long-standing history in call tracking instilled significant …
Chose Invoca
Invoca is very user-friendly. It was easy to learn how to navigate and has a very user-friendly interface. It's hard to compare it against SaaS solutions like Five9 because their functions are different. Originally we selected Invoca because we were unaware of any SaaS …
Chose Invoca
Invoca is far more advanced than CallRail, but my favorite product (which isn't listed here) is by far Ringba. Ringba is the most sophisticated call-tracking platform and provides more customization & detailed reporting dashboards.
Chose Invoca
Invoca is the only platform that I have used. I will not be able to provide a comparison to other call platforms.
Chose Invoca
Invoca's reporting is nicer; however, it's nice that LeadsPedia centralizes call and form tracking.
Chose Invoca
No other products like Invoca have I used yet.
Chose Invoca
Invoca is the best call tracking system I have used. It works, is easy to use, and doesn't have many issues.
Chose Invoca
Invoca is way easier to use. It has always been the easiest to use and the most simple to get campaigns started with quickly. I like the reporting functionality as well.
Chose Invoca
Marchex is the old school company that offers similar solutions. Invoca has more and better technologies with which to track call data.
Best Alternatives
CallTrackingMetricsInvoca
Small Businesses
Invoca
Invoca
Score 9.6 out of 10
ServiceTitan
ServiceTitan
Score 5.7 out of 10
Medium-sized Companies
Revenue.io
Revenue.io
Score 7.8 out of 10
Revenue.io
Revenue.io
Score 7.8 out of 10
Enterprises
Revenue.io
Revenue.io
Score 7.8 out of 10
Revenue.io
Revenue.io
Score 7.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CallTrackingMetricsInvoca
Likelihood to Recommend
10.0
(0 ratings)
9.0
(0 ratings)
Support Rating
-
(0 ratings)
8.2
(0 ratings)
User Testimonials
CallTrackingMetricsInvoca
Likelihood to Recommend
[CallTrackingMetrics] is well suited for HIPAA Compliant Call Tracking when working with medical clients and is great for all clients who do online sales or patient intake. Clients with low volume of calls may not get enough value for the cost of this platform.
Read full review
We are able to reduce non-sales calls by being able to attribute [the source of incoming calls]. But it needs patience and a long time to get the benefits of its AI capabilities. So RoI could be a longer run. It is expensive if we needed a simple call tracking solution only.
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Pros
  • Very easy to set up and use. You can create as many tracking numbers and sources as you need. Easily organize and filter them for results and placing the code is so simple. Anyone can use this software.
  • Listening to the calls makes life simple. We can hear what the potential lead said and record feedback to better our marketing efforts. You can even flag or email the call recordings if you need to share inside or outside your organization.
  • Call reporting is a breeze! You can easily filter your sources, call duration, time and more and reports are extremely accurate.
  • Cost is well worth what you get from the software.
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  • From an accounting perspective, Invoca makes it easy for us to determine where our call revenue is coming from and what call type generated the paid call.
  • Their dashboard is very user-friendly. I like how you can see everything from the top level and see total call volume, commission paid, and conversion rate. But you can easily drill down into each campaign level too.
  • Lastly, you can easily create call campaigns and create individual phone numbers. I especially like how we're able to create a ring pool that allows us to track exactly where the call is coming from, and it's not difficult to setup.
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Cons
  • Can get pricy.
  • More complex integrations may need professional services.
  • No push notifications for incoming SMS on mobile app (non agent).
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  • Learning Invoca can be a bit of a challenge, as many items are hidden in various views.
  • It does lack the ability to speak with 3rd party software with Zapier
  • In certain ways, too much functionality for basic campaign setup.
  • They do not try to take a business development role with their users to help them grow their business.
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Support Rating
No answers on this topic
Invoca's client success team is great to work with, which is a nice value proposition for their business (many SaaS providers struggle with this). Their support team is very talented and fully capable of addressing the vast majority of questions that they receive. I haven't encountered any negative experiences when requesting assistance.
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Alternatives Considered
CallTrackingMetrics has stood up well compared to Salesforce. Being that we are a high volume call center for schools, it has been very good for the company. I feel that CallTrackingMetrics is really good for our company compared to Salesforece CMS.
Read full review
We used Convirza for a long time and had a pathetic experience as we were paying a high price for nothing special. Convirza was not so good in call tracking and had fewer features as compared to Invoca, and Invoca’s price is also amazing. It has all the essential features that we were looking for, like call scheduling and call recording, that are essential for marketing campaigns too. Its reporting dashboard is our least favorite thing about it.
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Return on Investment
  • Fits nicely into the % of budget dedicated to Analytics
  • CallTrackingMetrics is our system of truth for source of calls for Local Service business
  • CallTrackingMetrics is our system of truth for CSR staffing plans at Supplier / Distributor
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  • It is really useful to set a price you will pay for inbound calls, and let Invoca manage that tracking system.
  • We were able to run campaigns that could not have run otherwise because we had the call tracking for those calls.
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ScreenShots

CallTrackingMetrics Screenshots

Screenshot of Activity LogScreenshot of Softphone Interface