CallTrackingMetrics vs. Twilio

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CallTrackingMetrics
Score 10.0 out of 10
Small Businesses (1-50 employees)
CallTrackingMetrics is a call tracking solution for all online and offline channels with real-time reporting and intelligent routing.
$79
per month
Twilio
Score 7.0 out of 10
N/A
Twilio offers a CPaaS and CCaaS solution, with the combination of its programmable Voice, Video, and Messaging APIs, as well as the Twilio Flex cloud contact center. Additional capabilities include Twilio's Elastic SIP Trunking, as well as API for WhatsApp.
$0
per min per participant
Pricing
CallTrackingMetricsTwilio
Editions & Modules
Marketing Lite
$79
per month
Marketing Pro
$179
per month
Sales Engage
$329
per month
Enterprise
$1999
per month
Programmable Video
$0.0015
per min per participant
WhatsApp Business API
$0.0042
Per WhatsApp Template message sent
WhatsApp Business API
$0.005
Per WhatsApp session message
Elastic SIP Trunking
$0.007
Per min for termination
Programmable Messaging
$0.0075
per message sent or received
Programmable Voice
$0.0085
per minute to receive a call
Programmable Voice
$0.013
per min to make a call
Elastic SIP Trunking
$0.045
Per min for origination
Twilio Conversations
$0.05
per active user per month
Twilio Authy
$0.09
per authentication
Programmable Wireless
$0.1
per MB
Twilio Flex (Contact Center)
$1
per active user hour (5000 hours free)
Programmable Wireless
$2.00
per SIM card
Twilio SendGrid Email API
$14.95
per month up to 100k emails. (Up to 40k emails free for 30 days)
Twilio SendGrid Marketing Campaigns
$15
per month for 5,000 contacts and 15,000 emails. Your first 2,000 contacts are free
Twilio Flex (Contact Center)
$150
per named user per month (5000 hours free)
Offerings
Pricing Offerings
CallTrackingMetricsTwilio
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalOptional
Additional DetailsAll plans include unlimited users at no extra cost, while Marketing Pro and higher also include sub-accounts perfect for agencies and multi-location businesses. Discounts of up to two months free for annual agreements.1. Pay-as-you-go pricing: Simple usage-based pricing means you don’t get locked into big contracts. 2. Volume discounts: Discounts trigger as your usage grows, so you always get a fair price. 3. Start building today with free trial credit and full API access.
More Pricing Information
Community Pulse
CallTrackingMetricsTwilio
Considered Both Products
CallTrackingMetrics
Chose CallTrackingMetrics
CallTrackingMetrics has stood up well compared to Salesforce. Being that we are a high volume call center for schools, it has been very good for the company. I feel that CallTrackingMetrics is really good for our company compared to Salesforece CMS.
Chose CallTrackingMetrics
I have only used one call tracking platform at the level I am now which is CallTrackingMetrics. I have however, evaluated other call tracking platforms such as Invoca and CallRail. Invoca we quickly stopped demoing as we got into cost as the platform was more expensive that …
Chose CallTrackingMetrics
Years back Ring Central played nice with HubSpot so we got exposure to that system. As I recall, their offering migrated to advanced users and therefore overkill for my smaller clients.
Chose CallTrackingMetrics
We are able to track all call leads by simply adding a tag to the client's website and this tag is mostly integratable with most CMS as opposed to other platforms. Create personalized profiles for all business and share this with our clients. Our clients love this integration …
Chose CallTrackingMetrics
[CallTrackingMetrics] HIPAA compliance is the main reason we chose this service provider.
Chose CallTrackingMetrics
I feel like CallTrackingMetrics is far more user friendly and accessible than CallRail. I said this earlier, but because CallTrackingMetrics has always been so easy to use and work with, I've never felt the need to pursue another function. When I've had to work with CallRail …
Chose CallTrackingMetrics
They are very similar from functionality from what I have seen. CallRail is a prettier and possibly more user friendly platform, but also has a lot of fluff that CTM seems to cut through.
Chose CallTrackingMetrics
By far CTM is my favorite. Price is good, it's easy to use and integrates well with our external reporting software. But most importantly it is accurate and the customer service/chat support is fantastic and very quick to respond.
Twilio
Chose Twilio
Some of the products we used were MSG91 and SMSala but the issue with them we got to know after the integrations that at some part of the world these integrations are not able to deliver important OTP sms and also it was hard to find solutions in their site. Then we switched to …
Chose Twilio
I think Twilio is as stable as Avaya in the sense that it comunicates well, but the market is really more into Avaya, so we had to go into a lot of effort to convince everyone in the company that Twilio was good and would work. I think it doesn't hold up againt Watson, because …
Chose Twilio
I've also worked with ChatApp which is another communications integration platform for multiple channels such as WhatsApp and Telegram. I did find their integration setup process a bit more streamlined plus they don't have a WhatsApp template approval process. This then begs …
Chose Twilio
Twilio is the idea solution for our needs, which involves sending targeted SMS messages to prospects who have opted into our ads. We do this to communicate offers/services and also to remind prospects in the lead-up to sales appointments (plus post-meeting communications). We …
Chose Twilio
Twilio stacks up against competitors with its knowledge and experience in the messaging industry. Others lack the ability and know how, to compete effectively. Twilio knows how to do business in complex regions worldwide, and we are so happy to have Twilio as our partner to …
Chose Twilio
Twilio has given us more competitive rates than the other providers.
Chose Twilio
Twilio is most easy to implement and operate comparing with other solutions in the wide-industry. Easy to use, quickly integration, and excellent API documentation was helpful to developers for integrate Twilio solutions in our applications.
Chose Twilio
I’m using or have used these services. I like to try multiple applications. I’ve selected Twilio because the documentation in C# is amazing.
Chose Twilio
We evaluated many fundraising-based text-to-give programs and found the subscriptions prohibitively expensive for our small scale and uncertain first few years of development. While we may be willing to invest that kind of money after discovering how things work, we're happy …
Chose Twilio
We needed a tool that could be implemented into our software. Since Twilio offers libraries that can be programmed into any software, we decided to use Twilio. Also, the documentation and prices were better.
Chose Twilio
Twilio was referred to me by a business colleague, and I can't be more thankful! Twilio has helped my Facebook page by leaps and bounds, and I haven't even considered trying another chat option for my page. It is easy to set up, and customer service is quick to answer any and …
Chose Twilio
This software is so complex we can say that Twilio works so much better in the interface, also the features provided by Twilio are far better than this software it also includes SMS, MMS, and so many other functionalities which helps a developer to communicate with the help of …
Chose Twilio
Can't say much as the test was not very thorough but I can say Twilio would've been in a strong position going by how quickly we could deploy, with very little vendor support as the product was well documented.
Chose Twilio
Our company used the text feature through Heymarket which was useful at first but did not provide the integration features we needed for our CRM system. Heymarket did not openly integrate nor help keep track of responses as well as Twilio does. Twilio has some buggy features …
Chose Twilio
I would say that Salesforce is possibly a more comprehensive product that I have used in the past (and still do occasionally for a client) but Salesforce wouldn't be suitable for the service-based SME which Twilio was used for in this instance.
Chose Twilio
I receive regular unsolicited communications from Twilio competitors but I do not have the time to review them, given there is no reason for me to switch. Twilio works great and its pricing is acceptable for our situation. Investigating point solutions for text only or voice …
Chose Twilio
I have been in to telecommunications since the beginning of my career and have a handful of experience in some of the software like Twilio. The great thing about Twilio is that it is able to combine all the requirements from the messaging/communications perspective that we …
Chose Twilio
We required more customizations and Twilio Flex offered exactly that.
Chose Twilio
Google Voice and Twilio both provide phone numbers; however, Twilio allows you to program how to respond to voice calls. We have only used a small portion of what Twilio is capable of. I appreciate being able to get information about a phone number to see the provider and …
Chose Twilio
Those solutions are just not the same, mailgun is a programmable SMS API with really low cost and is so far compared with Twilio SendGrid but since we are using more Twilio SMS or Whatsapp, [it's not used for] the same purpose. As OneSignal is an all in one solution for being …
Best Alternatives
CallTrackingMetricsTwilio
Small Businesses
Invoca
Invoca
Score 9.6 out of 10
Simplify360
Simplify360
Score 7.8 out of 10
Medium-sized Companies
Revenue.io
Revenue.io
Score 7.8 out of 10
Dialpad Support
Dialpad Support
Score 9.0 out of 10
Enterprises
Revenue.io
Revenue.io
Score 7.8 out of 10
Verint Community
Verint Community
Score 9.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CallTrackingMetricsTwilio
Likelihood to Recommend
10.0
(0 ratings)
6.7
(0 ratings)
Likelihood to Renew
-
(0 ratings)
7.5
(0 ratings)
Usability
-
(0 ratings)
9.5
(0 ratings)
Performance
-
(0 ratings)
7.4
(0 ratings)
Support Rating
-
(0 ratings)
5.7
(0 ratings)
Implementation Rating
-
(0 ratings)
9.5
(0 ratings)
User Testimonials
CallTrackingMetricsTwilio
Likelihood to Recommend
[CallTrackingMetrics] is well suited for HIPAA Compliant Call Tracking when working with medical clients and is great for all clients who do online sales or patient intake. Clients with low volume of calls may not get enough value for the cost of this platform.
Read full review
Twilio is well suited to sending SMS reminders to prospects on the lead-up to sales appointments. This has helped us improve attendance rates for these meetings. We also use Twilio to communicate with these prospects post-meeting to make offers on products and services and for feedback on their meeting.
Read full review
Pros
  • Very easy to set up and use. You can create as many tracking numbers and sources as you need. Easily organize and filter them for results and placing the code is so simple. Anyone can use this software.
  • Listening to the calls makes life simple. We can hear what the potential lead said and record feedback to better our marketing efforts. You can even flag or email the call recordings if you need to share inside or outside your organization.
  • Call reporting is a breeze! You can easily filter your sources, call duration, time and more and reports are extremely accurate.
  • Cost is well worth what you get from the software.
Read full review
  • Easy to see my team in one place, when they log in and out and what call status they are in.
  • Twilio is a simple, user friendly way to log in and out of work activities.
  • Excellent services and support.
  • The omnichannel feature which allows agents to get request from all channels.
Read full review
Cons
  • Can get pricy.
  • More complex integrations may need professional services.
  • No push notifications for incoming SMS on mobile app (non agent).
Read full review
  • Authy does not support the "push button" multi-factor authentication from your application's native apps. This means if you want to use Authy, you still need to use TOTP based codes.
  • Not really a shortcoming of Authy, but it does nothing to help with multi-factor authentication using text messages - those are still sent to your platform's messaging app.
  • Authy doesn't always display how much time is left before your current token expires, making it difficult to know how much time you have left to enter the current code.
Read full review
Likelihood to Renew
No answers on this topic
We are happy with Twilio because the price per message is low. The API is not difficult to implement and the documentation is very complete. Twilio as a company keeps you well informed of issues that happen. They also offer free online workshops or conferences to make notices of new laws, etc.
Read full review
Usability
No answers on this topic
Overall the product API is extremely well documented so it is very easy to build a product with their technology. The website is a little bit cumbersome to use as they have greatly expanded the number of products that they have over the years, but the dashboard UI has not been improved much since.
Read full review
Performance
No answers on this topic
The problem tends to be us, the user, rather than Twilio. We don't reach out to support fast enough (spend time struggling), but when we have, they've solved our issue immediately. We are rural, so there are signal issues to accommodate, however, we find that a few staff on a few cellular networks can triangulate where we all have signal to put up a sign.
Read full review
Support Rating
No answers on this topic
Good interface to connect with different API systems for communication through different channel[s]. Twilio has good market coverage of the client across the globe for generating revenue through multi-channel approach. It works with [a] programmable feature that makes life easy for every user. Automated call is one of the advance[d] feature[s] of this tool.
Read full review
Implementation Rating
No answers on this topic
The developer APIs and SDKs are super easy to follow.
Read full review
Alternatives Considered
CallTrackingMetrics has stood up well compared to Salesforce. Being that we are a high volume call center for schools, it has been very good for the company. I feel that CallTrackingMetrics is really good for our company compared to Salesforece CMS.
Read full review
We have looked at some of Twilio competitors, like Infobip, Sich and Bandwith. Prices on all of them for voice minutes and SMS are way cheaper than Twilio. But none of them seem to offer as many features and ease of use as Twilio. Specially from an API point of view
Read full review
Return on Investment
  • Fits nicely into the % of budget dedicated to Analytics
  • CallTrackingMetrics is our system of truth for source of calls for Local Service business
  • CallTrackingMetrics is our system of truth for CSR staffing plans at Supplier / Distributor
Read full review
  • We found that associates who had the opportunity to respond to a survey about their assigned job were 37% more likely to return to a job site
  • We were able to reduce the number of resources required to manually respond to associates using Twilio Studio, so those resources could have more time to complete other tasks
  • We were able to scale the number of associates who received survey messages at least by a factor of 8 without increasing our resource demand
Read full review
ScreenShots

CallTrackingMetrics Screenshots

Screenshot of Activity LogScreenshot of Softphone Interface

Twilio Screenshots

Screenshot of To access any of the products in Console, head over to the “Explore Products” section and start building.Screenshot of Whether you prefer to build with a drag-and-drop visual editor or with code, Twilio SendGrid Marketing Campaigns helps you engage your customers through email.Screenshot of Flex is a programmable Contact Center that puts you in control.