Brandfolder vs. Canto

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Brandfolder	Score9 out of 10	N/A	Brandfolder, from Smartsheet since the 2020 acquisition, supports brands' content and creative assets with adigital asset management software that helps organize, control, create, distribute and measure creative assets across hundreds of formats including 8K video, documents, images and 3D.	N/A
Canto	Score8 out of 10	N/A	Canto delivers digital asset management capabilities while offering an intuitive experience for teams. Canto's AI Visual Search enables users to search their brand libraries using natural language.	N/A

Canto's platform, supported by a flexible and transparent pricing structure, caters to a diverse array of industries. It empowers companies ranging from teams of 50 employees to global enterprises to fuel their content delivery, maximizing their ROI.

Community Pulse
Key User Insights
	Brandfolder	Canto
Considered Both Products	Smartsheet Ben Greenhoe Director of Video and Photography in Marketing at Bethany Christian Services (Non-profit Organization Management, 1001-5000 employees) Chose Brandfolder Brandfolder has the best UI/UX for the end user and the administrator. The UI/UX is modern and not just a recreation of a folder system like old OS file systems. Brandfolder is so visual based and loads so quickly that makes it easy for users to find their assets quickly. The … Incentivized Helpful?	Canto Michelle McKinley Marketing Manager in Marketing at UPC Insurance (Insurance, 201-500 employees) Chose Canto Canto had the best features compared to the price of anyone and met our essential needs of ease of use, portals, meta data completeness. Libris came close to Canto in these features, but overall, canto won with pricing terms and portals. Brandfolder was a contender as well but … Incentivized Helpful? Verified User Chose Canto Canto is not the best DAM solution on the market. It feel sort of date and is based on older ways of working with assets. The performance and UX for the cost is not in alignment. I would highly recommend picking a different product for the price point. Other Dam solutions have … Incentivized Helpful? Verified User Chose Canto I have done demos with A LOT of other digital asset managers and chose Canto out of all of them. Most of the Digital Asset Managers I used all do similar things. They all hold photos, they all have some kind of folder organization, and some have searchability and tagging. But … Incentivized Helpful? Lorenza Carrillo Villaseñor Creative Services Director in Marketing at Outreach Strategists, LLC (Media Production, 11-50 employees) Chose Canto Canto has AI included, similar price point. Capacity for storage is greater. Incentivized Helpful? Jason Rivera Graphic Designer in Marketing at Empire Today (Marketing & Advertising, 1001-5000 employees) Chose Canto The price point sold us as it had most of the features of the more expensive companies. Incentivized Helpful? Elizabeth Briggs Senior Brand Manager in Marketing at MESH (Marketing & Advertising, 11-50 employees) Chose Canto Canto functions a lot like our existing server/file storage system, so the transition was smooth. Canto was supreme in searching/tagging. The salespeople were also the easiest to work with. Incentivized Helpful? Verified User Chose Canto Canto proved to be the simplest and cleanest user interface in our opinion. The price was much less than many of the other options that offered the features (bells & whistles) we found unnecessary. Incentivized Helpful? Brian Gore VP Marketing, Brand & Digital in Marketing at The Set Hotels (Hospitality, 501-1000 employees) Chose Canto The functionality and ease of use with Canto gave it the edge. Incentivized Helpful? Ashley Brown Global Director of Brand and Marketing Communications in Marketing at PolyVision (Glass, Ceramics & Concrete, 51-200 employees) Chose Canto We started using the two month trial and liked what we got out of it. Canto also seemed more eager to have us as a customer and was more willing to put in effort up front to take us through demos than the alternatives. Incentivized Helpful? Verified User Chose Canto Best of all in the combined areas of Function, Price, Support based on our 3 month vendor assesment. Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Brandfolder

Canto

Comparison of Reporting & Analytics features of Brandfolder and Canto
Feature	Brandfolder 7.3 1 Ratings	Canto 6.7 10 Ratings
Dashboards	10.01 Ratings	6.810 Ratings
Data exportability	5.01 Ratings	00 Ratings
Content analytics	7.01 Ratings	6.59 Ratings
Standard reports	00 Ratings	6.69 Ratings

Comparison of DAM Features features of Brandfolder and Canto
Feature	Brandfolder 7.9 1 Ratings	Canto 7.2 24 Ratings
Uploading assets	7.01 Ratings	7.623 Ratings
Downloading assets	9.01 Ratings	8.424 Ratings
Categories	10.01 Ratings	7.423 Ratings
Asset storage	10.01 Ratings	8.223 Ratings
Asset sharing	10.01 Ratings	8.024 Ratings
Asset search	9.01 Ratings	7.724 Ratings
Tagging system	10.01 Ratings	7.323 Ratings
Content editing	6.01 Ratings	6.416 Ratings
Embed codes	8.01 Ratings	7.210 Ratings
Metadata	7.01 Ratings	6.820 Ratings
Collections	10.01 Ratings	7.621 Ratings
User access	7.01 Ratings	6.823 Ratings
Workflow automations	5.01 Ratings	5.99 Ratings
Related asset discovery	2.01 Ratings	6.713 Ratings
DAM Integrations	00 Ratings	6.813 Ratings
DAM API	00 Ratings	7.08 Ratings

User Ratings
	Brandfolder	Canto
Likelihood to Recommend	9.0 (6 ratings)	8.1 (253 ratings)
Likelihood to Renew	- (0 ratings)	9.9 (18 ratings)
Usability	- (0 ratings)	9.0 (95 ratings)
Availability	- (0 ratings)	6.4 (1 ratings)
Performance	- (0 ratings)	6.4 (1 ratings)
Support Rating	- (0 ratings)	7.6 (157 ratings)
Online Training	- (0 ratings)	9.1 (2 ratings)
Implementation Rating	- (0 ratings)	9.0 (12 ratings)
Configurability	- (0 ratings)	3.6 (1 ratings)
Ease of integration	- (0 ratings)	6.4 (1 ratings)
Product Scalability	- (0 ratings)	6.4 (1 ratings)
Vendor post-sale	- (0 ratings)	7.3 (1 ratings)
Vendor pre-sale	- (0 ratings)	7.3 (1 ratings)

Brandfolder vs. Canto

Brandfolder

Canto

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