Canva vs. Freehand by InVision

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Canva
Score 9.1 out of 10
N/A
Canva is a popular, simple online graphic design tool. Users can import images, use templates to design banners and logos, or pay to use Canva's premium stock images/paid templates (elements starting at $1).
$12.95
per month
Freehand by InVision
Score 7.6 out of 10
N/A
Freehand, from InVision headquartered in New York, is an online whiteboard that enables teams to plan, brainstorm, and draw together. It aims to give everyone a simple way to visually represent ideas with charts, diagrams, and drawings. Whether for mind mapping, creating a customer journey map, or drafting up an org chart, Freehand can help teams make ideas and plans visual.
$0
per year per user
Pricing
CanvaFreehand by InVision
Editions & Modules
Pro
$12.95
per month
Enterprise
$30.00
Per Month Per User
Freehand Free
$0
per year per user
Freehand Pro
$4
per month per user
Freehand Enterprise
Custom Quote
Offerings
Pricing Offerings
CanvaFreehand by InVision
Free Trial
NoYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
CanvaFreehand by InVision
User Ratings
CanvaFreehand by InVision
Likelihood to Recommend
9.1
(0 ratings)
7.9
(0 ratings)
Likelihood to Renew
8.0
(0 ratings)
8.0
(0 ratings)
Usability
9.2
(0 ratings)
7.5
(0 ratings)
Availability
10.0
(0 ratings)
8.7
(0 ratings)
Performance
10.0
(0 ratings)
8.3
(0 ratings)
Support Rating
6.9
(0 ratings)
9.4
(0 ratings)
Implementation Rating
10.0
(0 ratings)
8.0
(0 ratings)
Configurability
-
(0 ratings)
8.5
(0 ratings)
Ease of integration
-
(0 ratings)
8.2
(0 ratings)
Product Scalability
10.0
(0 ratings)
7.3
(0 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(0 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(0 ratings)
User Testimonials
CanvaFreehand by InVision
Likelihood to Recommend
They are suited to serve the non-profit space, offering premium features at no charge for up to 50 users. They provide tools for non-graphic designers that help to create appealing and attractive pieces. For those who are unsure about where to start with a project, Canva offers templates that can be edited to suit the current need.
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Freehand has been well suited for creating process maps and getting stakeholder feedback. It has also been good for brainstorming and "freehand" board creation. Some of the templates are hard to customize for specific needs so it's sometimes better to build your own from scratch. There are a lot of navigational issues with larger boards that require zooming in/out and navigating to different sections.
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Pros
  • Canva exports in a wide variety of software extensions in exceptionally high quality images. The pro license even allows .svg and background-less exports.
  • Canva's pro license has a terrific set of available fonts that are easily matched or are exact matches to other web fonts. Basically, in a word, Canva gives its (pro) customers an easy-to-use and cross-compatible set of design options. Everything is customizable.
  • For me, Canva shines in its usability. There are variety of preset, pre-sized canvases. As a designer, marketer, presenter, educational technologist or even if you are just getting started, Canva has its UI and UX geared toward each level of user.
  • Canva's strengths are with its original features and the fact that even the most novice user can produce a professional looking design in little time.
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  • Bring in and embed external files and view them on the board without having to move out of freehand. eg. pdf's, power point, youtube etc.
  • Creating wireframes, flow maps, all and any kinds of created art boards to share with team members.
  • Ability to create text and link to external sites
  • Can format and create pages with text and bullet points right in freehand, rather than having to go to another software to do the same.
  • Collaborate with Team members all on the same board and project at the same time and get feedback live in a meeting and/or even later.
  • Love the different templates that have been provided for me to use as a starting point.
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Cons
  • Some pretty basic fonts are missing from the database, which proves to be annoying when trying to stay on brand
  • Pre-grouping sections of templates can be a hassle to figure out
  • Creating your own template from scratch can have it's hiccups, but that could be my lack of design experience.
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  • A method for stamping or assigning statues and approvals.
  • Adding a way to have a bit more than a comment so that a client or PM could drop in a detailed product requirement to keep in mind while drawing.
  • Being able to quickly build out tables for a design.
  • and interactive click through a concept like the UX plugin Overflow (overflow.io).
  • Use the same sharing functionality as the rest of Invision. Freehand doesn't have the same sharing method, and that's really annoying.
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Likelihood to Renew
The ease of use makes Canva a powerful tool for manipulating images, creating original content, and testing ideas without requiring the involvement of graphic design or more time-intensive image editing software such as Photoshop. While it doesn't have the full functionality of a mature software, such as Photoshop, The speed and simplicity of Canva makes it a necessity in a business of any size
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I am not in charge of the decision making on renewal or not, but my personal opinion would be to use FigJam instead as Figma is a software that we already have implemented and are familiar with. Invision would be my second choice on that topic
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Usability
It is super easy to use, but it could be limiting if you're on a small device. It is easier on a bigger device because you can resize graphics and text easier than with your fingers on a small device. I do think it's perfect and easy for non-designers who don't have any training. As long as you have a good eye for visuals, Canva is a wonderful substitute for graphics programs on-the-go.
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Color Selection can be tricky when changing colors for shapes and text I've seen other users struggle with creating sticky notes and getting text to fit in the box properly and had to abandon the tool for a workshop for this reason After having a demo, I learned of new features I wasn't using. I don't know it would have been intuitive to find on my own.
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Reliability and Availability
I have yet to encounter Canva being offline in at least 6 years of using it regularly. They also announce well in advance if there may be upgrades to the code and the hours during which there may be issues accessing the service.
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I think it is pretty readily available. I had some sign-in issues recently (could not log in no matter what), and my IT department created a ticket with Invision to solve it. Other than that, I have never had any issues.
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Performance
I haven't ever had issues with a slow-loading site and there haven't been any lag issues within the software. There have been maybe a handful of times over the past six years where I have tried to upload a large image and it will slow down as it loads the last megabyte, but I have yet to have the system time out or require any interference by me
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InVision Freehand gets such high marks because there is no page-load lag at all. We have other applications integrated with it and we see zero lag, or drag on it's operability. We work a lot of platforms that promise smooth integrations and they don't always work that way - with inVision Freehand we know it plays well with others
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Support Rating
Overall, Canva is easy to use, easy to train others to use, allows for creativity with a professional look without enormous associated costs. The mobile apps works almost as easily, but at a minimum allows for easy review and downloading in a pinch. Really, anyone can learn to use Canva quickly and will immediately benefit from the results.
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I haven't had to use the support team for anything, which is great news because that means the product usually works as expected! In terms of online support, I've been able to find videos that show how new features work. Also, many of the people I work with have experience with the tools so they are a great resource for me.
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Implementation Rating
Remember to download the mobile app onto your phone for easy image manipulation on the go. Adding company colors, logos, and typefaces to your company account is an easy process. When images are uploaded, these can also be shared between accounts within a company, as can canvases you've created for easy editing among teams.
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The implementation is pretty much easy-peasy and plug-n-play. We simply download the applications and install, signed in and were good to go. I really cannot imagine that there would be anyone who would have any difficulty whatsoever in getting started in more than just a few minutes. It's really how implementing these officewide improvements should always go.
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Alternatives Considered
Adobe products, well compared to Canva has a wide and long learning curve. Adobe spark almost comes close to Canva but lacks these tiny features that Canva focuses on to make the product irresistible to use. Canva also does a great job organizing and recording the designs in cloud so that it might increase the efficiency of Social Media management. Canva also provides features for designing ebooks, travel brochures etc which couldn't be easily done in Adobe. So finally, from a personal perspective, Canva ended up being the first choice.
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InVision Freehand is closing the gap and adding all the functionalities that some of these tools provide separately. In the race towards a one-stop digital design ecosystem, InVision Freehand is well poised to deliver and connect where others can't. I hope that with the news of Adobe acquiring Figma, InVision Freehand can continue to be a leader and pioneer in this space.
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Scalability
Very easy to add accounts and share content between them. Collaboration is also easy to manage and can be done on a project-by-project basis. The cloud-based software means it is incredibly fast to add a coworker and have them editing images within minutes. A live internet connection is required to access Canva so this is something to consider if expecting to use the software while on journeys without access to wifi etc
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Not everyone in the company has access to Invision, and they can't view the links I provide to them. I also wish everyone could view a file without logging in to the enterprise account. It comes in handy when I am doing focus-group studies or other studies with our customers that don't have Freehand. Unfortunately, if that is possible, I don't know how to do that.
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Return on Investment
  • I think Canva has had a very positive impact on our designs in that there is consistency with colors and fonts and approved school logos across all publications.
  • Since I am a only one user of many, I can't really speak about reduced costs or risk mitigation. But, I believe it has increased efficiency because our media department can access the designs done by other departments easily and make changes or corrections as necessary to keep the "brand" consistent.
  • I have not tried to use it on my phone, but I would think it would make it easy to work on designs no matter where you are.
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  • Freehand has had a positive impact on WHO can collaborate on our designs. It's not just for designers. Anyone can pop in and contribute.
  • Freehand is a great value when included within everything else InVision has to offer. Really helps to bridge the gap between the "pretty picture" (prototypes) and the "deep thinking" behind why everything is how it is.
  • The only negative is that not everyone is on InVision. People use all sorts of collaboration platforms, and InVision is a bit of a barrier to entry when working with lots of people at lots of different organizations.
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ScreenShots