Make vs. Zapier

Integrating your CRM with Marketing Applications for data transmission and unity, GDPR compliance, syncing. Build a scenario for each specific (language or location) action. Managing certain actions and triggers based on links, some of the workflow solutions were not present in marketing tools and we need to create more complex process in Make to meet our needs. Lead and contact tracking from Social Media, updating our inventory based on user actions.

If you have processes that are now managed and controlled using a spreadsheet, Zapier will give you a lot more control over what is happening and will help you increase productivity by eliminating simple steps such as sending emails and sharing information with your colleagues. It frees time for very transactional activities.

Incentivized

• The ability to integrate with any API
• The drag and the drop builder makes the process of automating tasks easier
• Rich library of the most used apps

Incentivized

• Ease of use - multiple people in the organization can set up and run Zaps per their specific use cases without much training.
• Connectivity - Zapier is able to connect to multiple applications we use on a regular basis.
• Functionality - Zapier provides embedded functionality within the app itself (email, data conversion), but also appropriate triggers and actions for apps it connects to.
• Versatile - Zapier can execute complicated and simple tasks and thus has many use cases.

Incentivized

• Better navigational capabilities from scenarios
• Better use of AI or prompting for complex things like iterators/aggregators
• A "test mode" so that you don't have a ton of runs that are invalid or to be able to populate dummy data without wasting unnecessary operations to create it.

Incentivized

• Being able to turn off one leg of a Zap without having to delete it or turn the whole Zap off
• Not all fields populate when using certain aspects of Salesforce, but that could be an SF issue
• Communication when support is actually needed basically doesn't happen

Incentivized

At this point, it is firmly embedded in the DNA of the business and to give up the ability to automate workflows and create integrations on the fly would be a terrible idea.

Zapier is now very much an integral part of our business and we could not operate without it!

Incentivized

I think it is the easiest workflow tool that I have ever used. Drag and drop works perfectly, helping less computer friendly users to simplify and nest their workflows. Managers without IT experience are now dealing separately with most of issues on their own. Handover of tasks and workflows is also easier as it is possible to comment and explain everything inside one.

The interface is very user-friendly, and there are also many tools to help a brand-new user get started. For example, you can put your Zap idea into the AI bot, and it will basically build a shell of your Zap to get started on. The format for each step within a Zap is also very helpful (set up the connection/app, set up the fields/details, then test).

Incentivized

The pricing schema is very attractive, almost 50% lower than the competition. You could start from free and then grow. It has a pretty big library of connections to other apps and services, which really helps you when everything is a mess. Integromat has a really easy-to-use interface. You could do almost everything with fewer than 5 clicks. Scenarios (automation steps to complete a routine) have graphics so you can configure them more easily.

Incentivized

Before we purchased Zapier, I contacted support and asked them if Zapier could support my intended workflow (this is actually a selection on their support form - awesome). Within 2 hours, I was contacted by a support team member who seemed sure it would work, but granted me premium access for 2 weeks to try it out for myself. Sure enough, it did! Ever since then, support has replied rapidly to any problems I have experienced and answered my questions within a few sentences.

Incentivized

Integromat allows us to do everything we used to do on Zapier but it doesn't limit us to only the popular apps, with Integromat we're integrating custom APIs and we get data from different servers through GET requests and it's exactly what we needed and Zapier couldn't provide it.

Incentivized

We actually utilize both Integromat and Zapier at our company, for all the reasons detailed in this review. Though Zapier is excellent for simple client integrations, we often run into internal use cases that require complexity that Zapier cannot provide. Specifically working with API calls (not just webhooks), complex multi-step integrations with Routing/parsing/etc, and large volume integrations. Integromat is perfect for these use cases, but doesn’t provide the simplicity and account scalability that Zapier offers.

Incentivized

• Enabled us to solve use cases for hundreds of clients and hundreds of different platforms
• Provided the customization capabilities to automate accounting/invoicing processes that save dozens of man-hours a month
• Allowed us to build custom churn/retention/engagement scores that have driven a 20% reduction in churn

Incentivized

• It has saved me the money in hiring an administrative assistant
• It also saved me the time it took to do these tasks
• It also allowed me to automate things that increased my lead generation
• It also allowed me to automate several processes

Incentivized