Chartboost vs. GroundTruth

Chartboost is a powerful advertising platform, ideal for game app advertisers and publishers to help them better monetize their app.

Incentivized

Starting to work with more clients on targeted Advertising and geofencing. The platform is simple to use, guides through the process and has excellent reporting features. GroundTruth can login and setup a campaign which can run the next day itself. Their Excel sheets are very difficult to use and it's impossible to upload bulk locations into this campaign. It can take several business days to setup a 200 point campaign because the mass upload isn't good in my opinion.

Incentivized

• It is completely easy to set up and use.
• Create advertising and campaigns.
• simple interface.
• customizable.
• Ads can be used for cross-selling.

Incentivized

• Excellent CPM
• Optimizes delivery when given multiple creatives
• Good customer service

Incentivized

• It is a very effective platform at low cost.

Incentivized

• There is a learning curve to GroundTruth. The UI/UX can be improved further
• Bounce rates are high due to mobile only campaigns
• Updating creatives can be time consuming sometimes. Some customisable default templates should be provided for easier use.

Incentivized

Chartboost is a mobile-only advertising platform that focuses on gamers. Game publishers choose Chartboost to keep track of their user base.

Incentivized

GroundTruth was recommended to us by a vendor and was the only product we evaluated

Incentivized

• Gives publishers access to a broad gaming audience.
• It is a platform that focuses on gamers.
• Allows easy setup of ads and campaigns.
• Chartboost allows you to control ads.

Incentivized

• We can take on more clients because of the ease of use for GroundTruth
• We can have multiple users

Incentivized