CIENCE GO Digital vs. SmartyAds DSP

CIENCE GO Digital is a fine tool for companies that are just getting started with programmatic advertising (like us). Filters are simple to put on and off and we were able to display our ads in all the ways we needed. Targeting showed good results as ads were pushed in the exact directions we wanted them to go. A great experience overall.

SmartyAds DSP works well when you want to impact the user in all of their journeys across different formats. As it works on CTV, mobile, and desktop, you can try sequential ads between different platforms, which is quite interesting and is a very strong advantage over more focused DSPs like MoPub or Smaato.

Incentivized

• Intuitive UI/UX that makes the whole process of creating a new campaign easier.
• It has a precise targeting system.
• It's intuitive and support all Ads formats.

• Easy-to-use, friendly interface.
• Interesting integrations.

Incentivized

• The price is a bit expansive.

• Support team is not very good.
• Not a lot of direct traffic, mostly reseller traffic.

Incentivized

CIENCE GO Digital is definitely easier to use and with less bugs and blockers.

SmartyAds is more related to Cheetah than to MoPub or Smaato because these last two put a lot of focus on having direct unfiltered access to the publishers. At the same time, Cheetah and SmartyAds are mostly resellers. I believe that if you need a vast amount of traffic, you can use them, but you need to ix in some direct publishers to improve the quality of the campaigns.

Incentivized

• It helped us to create more effective campaigns with better results.

• More inventory, more spend, ore budget, better ROI.
• Fraud issues and refunds, decreasing ROI.

Incentivized