Cision Communications Cloud vs. Muck Rack

Cision Communications Cloud

459 Reviews and Ratings

Muck Rack

33 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Cision Communications Cloud	Score6.9 out of 10	N/A	CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.	N/A
Muck Rack	Score6.9 out of 10	N/A	Muck Rack is a public relations offering from Sawhorse Media.	$5,000 per year

Pricing

Cision Communications Cloud

Muck Rack

No answers on this topic

Muck Rack: 5,000
per year

Pricing Offerings
Cision Communications Cloud	Muck Rack
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

No setup fee

No setup fee

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Community Pulse
Key User Insights
	Cision Communications Cloud	Muck Rack
Considered Both Products	Cision Verified User Chose Cision Communications Cloud Our team has recently started a Muck Rack trial. While there are a few things they can offer that Cision can't, Cision still proves to be the most robust platform currently available. Cision allows for detailed searches that you simply can't get with other platforms, or are … Incentivized Helpful? Verified User Chose Cision Communications Cloud Muck Rack has a better database of contacts and the media profiles seem to be more comprehensive and detailed than Cision's. However, distribution and building lists are more time-consuming on Muck Rack over Cision and the platform takes a longer time to learn than Cision does. Incentivized Helpful? Andrew Still-Baxter Director, Communications in Marketing at Clover Health (Insurance, 201-500 employees) Chose Cision Communications Cloud I used Meltwater for a number of years and I felt like the database wasn't as good as Cision. Also, the salespeople at Meltwater were overly aggressive and unpleasant to work with. I've also used Muck Rack in the past, and while the media database is about as good, I didn't … Incentivized Helpful? Lynn Meadows Public Relations Manager in Marketing at Meyocks (Public Relations & Communications, 51-200 employees) Chose Cision Communications Cloud While platforms like Meltwater seem impressive, functions like the "zip code radius" were important to us and weren't offered through those platforms. In addition, the price point seemed a lot higher with other platforms, especially if we wanted to track print clips (via … Incentivized Helpful? Kimberly Phan Senior Digital Strategist in Marketing at Antenna (Public Relations and Communications, 51-200 employees) Chose Cision Communications Cloud We've used Gorkana in the past, however, it was acquired by Cision. We've also used Meltwater which has a lot of Cision's core capabilities but at a lower price point. Incentivized Helpful? Verified User Chose Cision Communications Cloud Cision Communications Cloud combines all three of these but it is hard to just search broadcast or just search online, or just print. I always receive errors and it just constantly tries to refresh itself. Think the platform has a lot of data and a lot going on but it should be … Incentivized Helpful? Verified User Chose Cision Communications Cloud Cision Communications Cloud was superior when it comes to media analytics. Incentivized Helpful? Verified User Chose Cision Communications Cloud Purely from a media research (media list) database perspective, Cision provides the best, most robust results in the industry. Most important, however, is that the database is kept current. This is a big deal as reporters and producers tend to move around quite a bit. In … Incentivized Helpful? Verified User Chose Cision Communications Cloud We liked the cost of Cision Communications Cloud (TrendKite)* against its competitors. We also felt the platform was more advanced and intuitive. It was easier to use and included more features. They're always adding something new - even the little things make a difference. I … Incentivized Helpful? Kimberly Couzens Associate Director of Communications in Marketing at NYU Stern School of Business (Higher Education, 1001-5000 employees) Chose Cision Communications Cloud Cision's dashboards, reporting, and breadth of capabilities stood out to us, plus the competitive pricing and high level of customer support. Incentivized Helpful? Anna Swenson Influence Builder & Media Relations Pro in Marketing at LaunchSquad (Internet, 51-200 employees) Chose Cision Communications Cloud Cision is the gold standard of PR software. It's the original and it's usually the best. However, as they've gotten bigger and acquired more tools, it can be difficult to use. MuckRack usually has more up to date information about reporters' actual beats, and their contact info … Incentivized Helpful? Verified User Chose Cision Communications Cloud Cision has more descriptive information and more capabilities for building media lists through the platform, but Muckrack and Gorkana are easier to use and also usually include people that Cision does not have in its database. Incentivized Helpful? Trevor Ellestad PR Specialist: Media & Blogger Relations, Influencer Marketing & Social Media in Marketing at Vega (Health, Wellness and Fitness, 51-200 employees) Chose Cision Communications Cloud Cision is an incredibly strong competitor because it allows the user to customize their reporting in a way that works for them. They also understand the need of PR professionals today, and don't rely on a small number of updates that don't make sense in the outdated context of … Incentivized Helpful?	Muck Rack Alexis Lipnicki, MBA Director in Professional Services at Next PR (Public Relations & Communications, 11-50 employees) Chose Muck Rack Muck Rack has the most up-to-date contact database and the most common-sense functionality. It works like google to easily find, source, and sort contacts. It is much more user-friendly, whereas Meltwater and Cision don't perform regular updates and still have contacts that … Incentivized Helpful? Verified User Chose Muck Rack Although it is sold as an all-in-one solution, my experience is that Muck Rack does not come close to comparing to the quality of a combination of Cision and Critical Mention. Comparing costs, Muck Rack's price tag is about the same as what we paid for both of the others, so … Incentivized Helpful? Kelly Saux Director Direct Response Marketing in Marketing at Pimsleur Language Programs / Simon & Schuster Audio (Publishing, 501-1000 employees) Chose Muck Rack Overall, Much Rack's search features are more robust than other products we've tried or currently use. The ability to customize and do advanced searches allows us to surface better insights about our brand. The interface is also very intuitive and does not require much … Incentivized Helpful? Verified User Chose Muck Rack Aside from broadcast coverage, Muck Rack offered similar functionality at a lower price point for more unique monitoring situations. Incentivized Helpful? Verified User Chose Muck Rack Muck Rack is the most modern tool available for PR professionals. It is both user friendly and extremely intuitive for anyone to navigate. The platform is collaborative and allows multiple members of an in-house team or agency to work together on a media list and track updates … Incentivized Helpful? Verified User Chose Muck Rack Muck Rack is very specific to social media and was first to market with their service. The other platforms offer more capabilities and "products" but Muck Rack stays true to monitoring social contacts and conversations. Incentivized Helpful? Verified User Chose Muck Rack Muck Rack tends to have contact information for a wider range of individuals, and the search feature in the Muck Rack interface is very easy to use. It has a lot of different filters that enable specific and effective searches. I do wish though that I could save location based … Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

User Ratings
	Cision Communications Cloud	Muck Rack
Likelihood to Recommend	8.6 (279 ratings)	5.5 (16 ratings)
Likelihood to Renew	7.0 (17 ratings)	8.0 (1 ratings)
Usability	7.0 (53 ratings)	9.0 (2 ratings)
Availability	9.1 (2 ratings)	- (0 ratings)
Performance	9.1 (2 ratings)	- (0 ratings)
Support Rating	9.0 (192 ratings)	9.4 (4 ratings)
Online Training	8.0 (3 ratings)	- (0 ratings)
Implementation Rating	10.0 (3 ratings)	5.0 (1 ratings)
Product Scalability	7.3 (1 ratings)	- (0 ratings)
Vendor post-sale	9.1 (1 ratings)	- (0 ratings)
Vendor pre-sale	9.1 (1 ratings)	- (0 ratings)